Selling on Amazon

Why You Should Love Competition

By May 11, 2015 October 20th, 2019 6 Comments

Don’t fear competition–embrace it! In this video I explain why competition is actually your best friend.

In the comments, let me know if this is surprising or not to you and why.

Looking to start your own business? Check out these 50 hot products you can sell right now on Amazon.


  • Kev Martin says:

    NOT SURPRISING, but for some, it is difficult to understand and wrap your mind around the bandwidth of a market if you don’t have experience differentiating yourself, meaning, all the different ways people come up with pathways to a product. I’ve been in sales my entire professional career and always find the same thing no matter the product or market: people don’t buy features of a product- they buy the BENEFITS of the features of the product. A good pitch connects the features with the benefits, and there are a million and one ways to do it.

  • Frank Bauer says:

    Hi Matt,

    I am a successful business owner and I learn every day from your advice and tips!
    Awesome! I am on the ASM Course too! What you created guys is a perfect thing! I love it! Thanks for putting it to the public! Frank from Germany

  • Peter says:

    Matt this is very good. Thanks

  • Suman says:

    Hi Matt,
    I’m your ASM 5 student. I was always thinking that ohoo no I can’t sell here , this market is full with other sellers and here is no room. I’m not going ahead by thinking this way but after watching your video, I’ve got an inspiration and strength that I should give a try in competition market.

    Thank you so very much for Amazing lessons 🙂

    Best Wishes

  • This was beyond helpful this has been my major concern and others who I have told about have brought this up a lot. It always made sense to me that competition is a good thing but i did not understand why.

    Thank you so much for clarifying all my questions on this!

  • Alejandro says:

    Hi Matt

    Great video, I have a question: How do I make my product different than the others if it’s already on amazon warehouse and there is a HUGE competition?


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