People often come to us who are already selling on Amazon, and they can’t figure out why they can’t make any sales. They maybe did some marketing on Amazon, and they couldn’t figure out how to produce consistent sales.
We’ve seen this time and time again, and the number one reason why people are struggling to generate sales on Amazon is that their listing is no good.
Your product page on Amazon is what we call the listing. If a seller is not getting consistent sales, it is usually because their listing page is terrible and then they’re trying to run ads, and they’re trying to send people their terrible page. And they don’t understand why nobody’s buying.
This is your store. This is what people come to 24 hours a day, seven days a week, every day of the month to buy your products. If your page or your virtual store on Amazon doesn’t look as good as it possibly can, then you’re missing out on sales every single day.
Yes, so you could take say this is the product you want to sell which is a makeup organizer pretty basic product. We’ve pulled it up on Alibaba which if you’re not familiar is just a supplier sourcing site where you can go out there find suppliers and buy inventory from, and they can create your brand and that kind of thing. So we found one over here. It costs about five dollars or less to get these.
We talk about the certain parts of the listing of the page you want to pay attention to. Number one is going to be your pictures. You want to pay attention to the title then the bullets. And then also to the description at the bottom. This seller has checked all those boxes, and it doesn’t take a lot of time to do that. It just takes a little bit of planning and a little bit of knowledge that you’re learning right now to create a great listing that others will want to purchase from.
One last little tip: if you’re wondering how could I compete with that product’s already got a good number of reviews? They’ve done an excellent job with their listing, but they haven’t done a great job with some of the other aspects. Their packaging isn’t that good, and this instructional manual was also not very good. It’s not even written in very good English, and it’s just not a great experience for people.
If you already sell on Amazon or you want to sell on Amazon and plan to in the future make sure that one of the first things you do whenever you start selling your product great high-quality product photos.
Do some lifestyle images. Look at some good examples on Amazon and then create the rest of your listing. The bullets and the description and the title; make sure all that’s done first before you start worrying about traffic on Amazon. Get the listing right first then worry about traffic and make everything way more efficient, and you’ll waste less money.
If you’re interested in selling your product on Amazon check out our free training series where we go over everything you need to know from not only why is Amazon the source that you want to start with but also how to find products how to source those products. More importantly, how to launch those products in front of millions of active buyers, take care and check out the free training series now.
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.