Ezra Firestone from SmartMarketer.com shares what you should focus on as an Amazon seller, outside of Amazon.
Generate brand assets.
Whether it’s customer emails, Facebook fans, YouTube followers, anyone who has engaged with your brand, these are the people who you can sell directly to when you have a new product to launch.
Creating video & written content that’s relevant to your market will allow you to build followers that you can follow up with later, who will buy your product. You want to create content where the messaging is shared between your customers. For example, if you sell kitchen knives, you create content around knife skills, share recipes and more that builds an experience around your product.
Track the consumption of who is consuming your content. The people on Facebook who have watched 50% or more of your videos, for example, those are the people you reach out to sell your products.
This is a slow growth approach but it works. You are building assets that are way more valuable than if you just go out and try to sell products. For more tips on selling on Amazon, visit Amazing.com.