Mandy Payne and Bob Tobias were featured on Nightline, the award-winning ABC news program, where they shared how they became Amazon’s Top Reviewer and how they receive over 30 products a week for free. The program highlights the process that Bob goes through – spending up to 4 hours a day – reviewing products and providing his honest opinion about them. Mandy shared that she…
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If you want to increase your sales, let me ask you a question: When writing your product description, or putting together the packaging, are you talking about the benefits or the features?