Influencers are key to growing your Amazon business. By utilizing influencer marketing, you as an Amazon seller can tap into the influencer’s already established communities and online platforms so you can make money and sell products!
Colin McGuire, CEO of Boomn, shares his tips for how influencer marketing can grow your Amazon business.
For many of these tips, you’ll most likely be working with a micro-influencer, someone who may not have a lot of following but is niche to your product, fits your customer demographic, has a beautiful page and is active on the platform. Using a micro-influencer will give you great bang for your buck and will help you reach a wider audience.