- Tip 1 – Get Prepared
- Tip 2 – Find a Product That People Will Love
- Tip 3 – Use Facebook Ads
- Tip 4 – Pay Attention to Speed
- Tip 5 – Find a Good Shopify Theme
What is up everybody? Dimitris Skiadis here, and guess what? I’m in beautiful Las Vegas, I’m at the SellerCon event where all the amazing people come from all around the world. And I just finished my speech about how you can take your own Amazon brand and transform it into your own Shopify store. So what I have prepared for you today, I have prepared five solid tips on how you can do the same. And don’t forget, if you want to sell amazon products on Facebook by creating some winning ads, then click the link to check out last weeks post.
Tip 1 – Familiarize Yourself With This Business
So let’s get started with tip number one, which may seem obvious or silly to you, but you need to be prepared to get started. And, you know what, running your own Ecommerce store as you’re running your own Amazon business is a real business model. It takes focus, it takes time. You need to have everything prepared to get started. So I would highly recommend for you to get on some solid training, hangout on the Facebook groups, or even get started with YouTube tutorials and understand how the whole business model works.
Tip 2 – Solve a Big Pain Point With Your Product
The next thing that you need to focus on is the product, and I can tell you right now, from my experience, people talk about Facebook Ads a lot and you need to be an expert, and manual bidding and lookalike audiences, and these are awesome but you don’t need everything to be super successful with Shopify. In my experience, I’ve been doing this for many, many years, it all comes down to the actual product. If you find the product that people love, people will buy. Even if your Shopify store is not perfect, people will still buy. So what you need to do is you need to find a need. You need to solve a big pain point. And you need to find a really, really hungry audience in order for people to get to buy your product.
Tip 3 – Use Facebook Ads
And tip number three, how do you find that hungry audience? Let’s talk a little bit about Facebook Ads. And Facebook Ads is an amazing tool. Okay, people go out on Facebook, they go on to hang out. They go on to chat with other people. They go on to check other people’s profiles. They don’t go to buy, but you know what? Since you got the Facebook Ads account, people know, Facebook knows your name. They know your age, they know what you like, they know what you are interested. So Facebook Ads has a great targeting tool where you can get inside and you can say that, okay, I’m into fishing, for example, and I need to find how many other people in this world or in United States are into fishing. You can get into segmentation, so I would highly recommend that you get inside the Facebook Ads platform and try to understand better your audience.
Tip 4 – Pay Attention to Site Speed
Solid tip number four: Pay attention to your store and pay attention to the speed of your store. Okay, nobody really likes to talk about the technical stuff about speed, but speed is what really makes or breaks a business. Okay, people don’t like to hang around a lot for a website to load. So would you wait for 15 seconds for a website to load? No, of course you wouldn’t. So I highly, highly recommend that you get in your store, install Google Analytics, and see how much time does it take for your store to load. There are many, many good developers out there that they can take the time and both on desktop and mobile, they can decrease that side. Because for every second that it takes more for your website to load, you are losing big time.
Tip 5 – Find a Good Shopify Theme
Now we are getting down to the very, very final tip number five. I would highly recommend that you invest in your store. Okay, find out a really, really good theme. There are free themes, there are paid themes, I would highly recommend that you get a paid theme. Okay, you can get started with a free theme if you are on a budget, but obviously with a paid theme, you get many, many more perks. And there are also themes out there, like Booster, Oberlo, that are really, really good, and most importantly, they have a really, really good support. So take a look around, see what your competition is doing, don’t copy, just mold around what works for them, invest on finding a really, really good theme, which is gonna be quick but is gonna help out a lot as well, and invest in product photography.
If you have products that you’re selling directly from China, order the product, have them upload a photograph of them, okay, and upload them into your own Shopify store. And as I told you right in the beginning, to wrap up, see it as a real business model. Don’t think that because you’re running an Amazon business that Shopify won’t work, or the other way around. They are two different business models, and both can be really, really profitable but you need to take your time. Hopefully you really, really like it. My name is Dimitris Skiadis and I’m super, super happy that I was here to share this with you. Bye, bye!
Trusted internet marketing adviser and consultant to dozens of private entrepreneurial clients running businesses from $600.000 to $90 millions in size.