Influencers are key to growing your Amazon business. By utilizing influencer marketing, you as an Amazon seller can tap into the influencer’s already established communities and online platforms so you can make money and sell products!
Colin McGuire, CEO of Boomn, shares his tips for how influencer marketing can grow your Amazon business.
For many of these tips, you’ll most likely be working with a micro-influencer, someone who may not have a lot of following but is niche to your product, fits your customer demographic, has a beautiful page and is active on the platform. Using a micro-influencer will give you great bang for your buck and will help you reach a wider audience.
Here are Colin’s top 5 tips for using influencer marketing to grow your Amazon business:
Tip #1: Send influencers product
If you’re new, especially, now’s not the time to invest in having an influencer write a post to promote your product. Instead, send them a free sample of your product in exchange for some photos. Then you share those pictures on your social media and that you’ll make sure to tag them in your posts. This isn’t a lot of work for the influencer or you but will get huge gains.
Tip #2: Have influencers participate in a contest or a giveaway
Another way to use influencers to market your products is to have the influencer participate in some sort of giveaway or contest. This could also be a series of posts so it’s more than just a single post on social media and more themed content. The influencer will get more followers and you will be able to reach a new set of potential customers.
Tip #3: Attach your Amazon Ad account to the influencer’s posts
Ask the influencers you’re working with to attach your Amazon Ad account via their Facebook or Instagram account. This way you can use the influencer’s post as a boost or promotional ad to take potential customers to a landing page. Influencers will provide you their social media account so you can do this and, in return, the influencer will get their post and social media pages promoted on a much larger scale.
Tip #4: Write ads for influencer to post
You can write ads or the content for a post for the influencer’s page. The influencer will approve the content you’ve written and then post it on their accounts. You will have to compensate the influencer for agreeing to do this, somewhere between $500 and $1,000 is what we typically suggest, and now you’re generating leads via an influencer with your own ad spend. This is a great way to utilize influencer marketing using your current budget.
Tip #5: Search hashtags and locations for influencer marketing
Since you are most likely going to be using a micro-influencer, someone who is really just an Instagram or Facebook user with a beautiful feed that fits your demographic, you can find them by searching hashtags and locations. For example, if you’re looking for a rodeo influencer/country music influencer, look for photos that are tagged or checked-into a certain location, like a concert or a local rodeo. When you find an influencer that you want to work with, send a DM or private message asking if you can send them your product for free in exchange for photos. Explain to the influencer that you’re really hoping for some great photos of your product. They don’t even have to post anything or keep the product, just send you pictures of your products and that you’ll tag them when you use them on your social platforms and other marketing efforts.
For even more tips on using influencer marketing to grow your Amazon business & to discover how to build a successful business with Amazon – FREE Training Series: Amazing Selling Machine.
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.