Learn how to find good products to sell on Amazon: Matt Clark (chairman and cofounder of Amazing.com) and Rich Henderson (chief mentor and co-creator of ASM) got together on Facebook Live to demonstrate six products already selling on Amazon. These are among the best products to sell on Amazon FBA, and they believe they’re good opportunities for people to private label and sell on Amazon. They deemed these products “hot opportunities” because they meet specific product criteria for price, weight, number of reviews, best sellers rank, and ability to be privately labeled.
Below is Amazing.com’s product criteria to use when researching products to sell on Amazon:
- Price point: Priced between $20-$70
- BSR: Best Sellers Rank between 500-5000
- Weight: Weight of 3lbs or less
- Reviews: 500 reviews or less
- Private Label Acceptable
Hip and Joint Chews for Dogs – Dog Supplement
Selling price: $ 29.95 per unit
120 count (approximately 2.2 gram per chew)
Best Sellers Rank #1,130 in Pet Supplies
Sells about $ 38,000 a month
Lens and Screen Cleaning Wipes
Selling price: $ 23.66 per unit
210 individually packed units
Best Seller Rank #391 in Health & Household
Raw Organic Super Food – Health Supplement for Humans
Selling price: $ 29.92 per merchandise
Weight: 285 grams
Best Seller Rank #4,313 in Health & Household
Chicken Jerky Treat – Dog Food
Selling price: $ 28.65 per unit
Weight: 3.1 lbs.
Best Seller Rank #580 in Pet Supplies
Selling price: $ 32.99 per unit
Weight: 1.5 lbs.
Best Seller Rank #3,199 in Automotive
Selling price: $ 25.99 per unit
Weight: 1 lbs.
Best Seller Rank #305 in Beauty & Personal Care
Sells about $ 146,000 per month
Amazon Best Seller Rank is a ranking system implemented on Amazon.com to rate product listings based on sales. The more sales a product has compared to other products in the same category, or subcategory, the lower the Best Sellers Rank number they are assigned. Best Sellers Rank is also referred to as BSR. BSR standings are updated hourly.
After deciding on a product and business strategy, start contacting manufacturers to discuss branding matters such as adding a new product name, logo, tags, labels, and packaging for the product. Coming up with an extra feature on the existing product may boost interest and publicity.
The profit you can expect (after shipping, product production costs, Amazon fees, Amazon storage fees, and marketing costs) should be about 25% to 40% of gross sales.
Read the full Facebook live video transcription below or watch the full Amazon Product review video above.
Matt Clark: Hey there. Matt Clark here with Rich Henderson, and we’ve got a really cool training session going on right now, right here live on Facebook and on YouTube. We’re going to talking all about some red hot Amazon product opportunities. One of these opportunities does about $146,000 every single month right now on Amazon, a lot of money. It’s over a million dollars a year from a single product. We’ve got a bunch of these opportunities we’re basically demoing for you.
Matt Clark: What this means is these are all opportunities that you could jump in and sell right now on Amazon, if you wanted to, create your own brand, use the model that we’re going to be talking about. You could build a business, your own business, around any one of these opportunities. You can go from there, build a brand. We’ll talk about all that stuff, but the cool thing is, is what we’re going to be showing you is what do these products actually look like? How would you create your own brand of them? How have they created their own brand? Why do these do so well on Amazon, and how do we know that they’re good opportunities? We’re going to cover all that stuff right here in this live free training session here on Facebook and on YouTube.
Matt Clark: To let you know where we’re at, I am Matt Clark, cofounder and chairman of Amazing.com Inc. This is Mr. Rich Henderson, co-creator of Amazing Selling Machine and chief mentor at Amazing Selling Machine. We’ve both sold a lot on Amazon. We’ve helped a lot of people sell a lot on Amazon, and we’re hoping, by the end of today, that it’s super clear for you what a good opportunity looks like on Amazon and how you can actually use one of these to build your own business that either gives you extra income or completely transforms your life and makes you financially free forever, which may sound like a bit promise, but we’ve seen this happen time and time again.
Matt Clark: No matter what your goal is, with this model and with how crazy Amazon is right now, will do over about $170 billion in revenue, just last year. This year, in 2018, it’ll be even more. It’s growing like crazy internationally and is a great opportunity for you to start fresh and go out and build your own business. That’s why we wanted to jump on here and share this with you, so that you can see how this business model works, what good opportunities look like, and that we could actually give you some of these opportunities for free. We also have a list of about a hundred of these that we’ll tell you how to get towards the end of this session.
Matt Clark: Before we get started into the individual product opportunities, which you’ll see I keep pointing back here because they’re behind me, and I also have them on my computer over here … We’re not only going to demo the actual product opportunities here. We’re also going to walk through some of their Amazon product listings that you’ll be able to see on your screen, so you can see what it looks like from the Amazon side and, really, from the consumer’s side. If the consumer orders one of these, either the existing one on Amazon, or if you were to build your own business and started selling one of these, you can see what their experience would be when they actually receive this at their home or office, and how you can even improve that experience to do even better on Amazon.
Matt Clark: Before we get into the actual opportunities, just to make sure everyone’s on the same page, I want to cover a little bit about how this business model actually works, because the last thing you want to do is be like, “Cool. These products look great. I’m going to go contact one of those brands and see if they’ll let me sell their product.” That is not the right model that we’ve found, in our own businesses and in the people that we’ve helped, to be most successful and most profitable. What we have found to be a heck of a lot better is building your own brand, a brand that you have control over, a brand that you can sell for whatever price you want, a brand that you can have bigger margins with, that you can scale as big as you want, and, if you ever want to, a brand that you can sell, because it’ll have real value, and you completely own it.
Matt Clark: That’s the business model we’ve found to be most effective, and, as you’ll see today, it’s super easy to take an existing product out there, just like all of these, and go create your own brand of them, because they’ve done a lot of work building their own brand. All of these products already sell well on Amazon. There’s no reason why you can’t use Amazon as a research tool to find out what regular consumers, like we all are, are buying a lot of. Then you say, “Okay, this looks like a good opportunity, because these products are already selling well on Amazon. What I’m going to do next is I’m going to go look at these products and find out how I can create my own version,” which, even if you have no experience, it’s not an issue whatsoever.
Matt Clark: Here on Facebook and on YouTube, what we’re doing, basically this whole month of January, is we’re doing a series that shows you how to build this business. You can watch and follow along. Just a few days ago, we did a video on how to select and find these kind of products. You actually want to go watch that. You can find it, Facebook and YouTube, showing you how to select these kind of products.
Matt Clark: Today, we’re demoing some of the product opportunities to make it more clear what exactly these look like, and, in the next live sessions, we’re going to be getting into how to find suppliers and cover that whole piece. Trust me, if you’ve never done this before, not a big issue. Some of these products will be sourced in the U.S., some of them will be sourced in China. Either way, no problem whatsoever, even if you have zero experience.
Matt Clark: Hopefully, that provides a little bit of clarity in the business model. If you’re confused about anything, Rich is over here looking at the comments on both channels, so you can feel free and comment and give us a Like and the Thumbs Up, so we know that you can hear us loud and clear, and then go ahead and comment and let us know if you have any questions or if you just want to say “hi” or anything like that, it lets us know, because this is live right now. Let’s go ahead and get into the [missing audio, inaudible 00:05:26]. Rich, maybe just give them a little bit of insight into how these products were chosen. Why did we choose these ones versus the other millions of ones available on Amazon.
Rich Henderson: Yeah, sure, so basically we’ve got … We described this a couple of days ago, as well, on the training. We’ve got criteria that we use that enables you to go and find products that both have enough sales volume, so they’re going to make enough money as soon as you launch them, but also so they’ve got low enough competition, so that when you launch your product, you’re not having to fight like crazy just to get on the first page of Amazon.
Rich Henderson: The criteria we use is price. We recommend $20 to $70. The BSR, which is actually Best Sellers Rank, you find that on the listing, and we’ll show it to you when we look at these products. That’s from 500 to 5000. We’ve got weight. We recommend three pounds or less. Once you go beyond three pounds, shipping gets expensive, especially if you’re sourcing from China. Then, which one haven’t I gotten done? Private label, so the product is able to be private labeled. For instance, something like an iPhone … You’re not going to be able to private label that, because you’re not going to be able to create an iPhone or something like an iPhone and then brand it as yourself. It’s far too complicated. You’d go for something like a silicone spatula is the example we use a lot. It’s just a case where you get the spatula created, and then you just stick your brand on it.
Rich Henderson: That’s pretty much the process we’ve used for all of these products you see here. They’re all on the list, as well, the hundred product list that you can download. That’s how we got there. They all make enough money and, more importantly to me, the competition’s low enough so that you can compete, because once you … Amazon’s just getting bigger and bigger and bigger all the time, so when you launch a product, you don’t want to be having to spend a lot of money on marketing, spending a lot of time on marketing, too. You want to be able to launch your product with a minimum effort and get your product onto page one, so that it starts making sales.
Matt Clark: Cool, yep, thank you. Let’s go ahead and go into the first product. First one we have here is hip and joint chews for dogs, so it’s basically a dog supplement. This product, based on some tools we have access to, we estimate sells about $38,000 per month, $38,000. Now, a common question people always have is how much is profit? How much profit do you end up with? The profit we typically see after shipping, after actually getting the product produced, after Amazon fees, Amazon storage fees, after all that sort of stuff, is 25% to 40%.
Matt Clark: If this product sells about 40 grand a month, just to make the math easy, 25% is 10 grand a month. This product could potentially be putting $10,000 per month in somebody’s pocket right now, and if you go out there, create your own brand, this could be yours. From a single product, $10,000 a month in profit month after month, that’s 120 grand a year. The cool thing is that if you only had this one product and you were producing 120 grand a year, that becomes a business you could actually sell, and especially when you start adding extra products to it, which I can actually show you in the computer here in just a second.
Matt Clark: Just to go into what exactly is this product? First off, it’s a supplement, which means it’s going to come in this kind of generic container, like most supplements you’ve seen or have ordered yourself. Then, as far as the branding, here’s where a lot of people always get confused. They’re like, “How do I create my own brand? Do I sell their brand?” Because this says, “Genuine Natural,” so I guess that’s their brand name. If you found that, on Amazon, based on doing all the research that you learn from our training or somewhere else, that this is a good opportunity right now, for whatever reason, then if you wanted to go create your own brand, all you would do is go contact a manufacturer for these, which we’ll cover later or we can tell you how to get access to that kind of information at the end of this, and then basically tell them, “Look, I want to sell hip and joint chews for dogs. I’ve seen it on your website. You have these available. What are the different options?”
Matt Clark: You may find out, for this one, that it has all these certain ingredients. I don’t think this one is really pushing the organic angle or anything like that, but maybe you find that, from people’s reviews, you’re like, this product is selling pretty well, but people are saying their concerned about getting artificial ingredients and that kind of thing, and so they really want a more natural one. You may go out there, and you could literally sell the exact same thing, with the exact same ingredients, most likely, or if you wanted to differentiate a little bit, you could go out there and sell mostly the same thing, but then get the natural version or organic version from the supplier, and then, all of a sudden, you have a solid differentiator and you’re tapping into a good opportunity. Not only could you probably sell as well as them, you could potentially outsell them and have a good competitive advantage.
Matt Clark: Once you do that, basically … We’ll see what’s inside of these things. Do you want to chew one?
Rich Henderson: I’m not taking one.
Matt Clark: Aw, come on, Rich.
Rich Henderson: I’m an old dog, but I’m not taking one.
Matt Clark: Okay, let’s see, so, yeah, it’s going to be pretty generic, I imagine. We’ve got a dog so … Ooh, I wouldn’t eat one of those things either.
Rich Henderson: [inaudible 00:10:19]
Matt Clark: Yeah, so it’s these little things. Little things covered in yellow and stuff, and so anyways that’s the ingredient, and then, pretty much, all supplements are going to have a wrapper thing like this that seals it off, especially for humans, to make sure that it’s all safe and not tampered with. Basically, other than that, there’s these plastic containers, and then, beyond that, there’s this one … If you look back here, you can see that it’s separated, so this is literally just a printed flat sticker that supplement companies print these off in the thousands from giant machines, and then you would basically say, “Okay, I’ll have to come up with my own brand name.”
Matt Clark: You do a little research, do some brainstorming, come up with your own brand name, get a logo created. You can get logos created for as little as five to ten bucks on fiverr.com, or you can get fancier ones created on places like 99designs.com, and that could cost you two or three hundred dollars and up, if you want to. Either way is perfectly fine to get started.
Matt Clark: You do that, and then you’re like, “Okay, great.” Then you can look at an example like this, or the supplier can probably send you an example, and then you basically start filling in all this information, likely copying a lot from what the supplier already has, because they’ve done this a million times, and most of it’s pretty generic, but if yours is an organic thing, then you call that out in some of this text, but use something like this as an example, and then the supplier will basically print these labels, and then, all of a sudden, they’ll put these on a bunch of bottles and send them to Amazon for you, and you are in business with your own brand.
Matt Clark: That’s essentially how this kind of product works. Let’s take a look at their listing over here. Over here on their listing, you can see that they’ve done a pretty good job with images. I mean, these are some pretty solid images. They’re not quite as yellow as in here, so I don’t know. That’s misleading or-
Rich Henderson: Definitely look tastier on the photographs.
Matt Clark: Yeah, but anyways, so they’ve done … They’ve got really nice images. They’ve got a cool dog here, jumping, I guess because they’re now so healthy because of these things, so that’s pretty sweet. Either way, they’ve done a really good job. These are all really high quality images. One thing that is interesting is they’ve included a lot of text here, which is really going to make these stand out. I don’t know what your opinion is, but this is kind of gray area for Amazon or completely other end of the gray area.
Rich Henderson: Yeah, so it’s a gray area if it’s your main image. When you look at this, the first image that shows up, using badges like 100% satisfaction guaranteed, 100% all natural. You’re not actually allowed to use those, but you’ll see tons and tons of people doing it. Our recommendation would be not to do it, because you can get reported by your competitors. Basically what Amazon will do if they report you is they’ll take that image down, and they’ll put a really generic picture that they take themselves in its place, so you don’t want that to happen.
Rich Henderson: On all the other images … For instance, the second one would be a German shepherd. German shepherds actually, I happen to know, do suffer a lot from joint pain, so that’s what they’re getting at. They know that there’s pet owners out there that own a German shepherd. They do have joint problems, so they’ve used that. That’s what you call an infographic, basically. Once the remaining images … You can put pretty much anything you want on there, as long as you’re not making false claims. I agree. The images … They’ve done a really, really good job.
Matt Clark: Yeah, which is a good point it brings up about the German shepherd. Maybe they did their research, or maybe they got lucky, and they know this is the most typical dog that would need this kind of thing, so they’re like, “Great. Let’s include that on the image.” Then you could get somebody looking on here that has a little tiny dog, and they’re like, “Well, that’s a big thing. Are these still good for my dog?” Then they include am image like this, this one down here. As you can see, they’ve got dogs of all sizes, which are basically letting you know, subconsciously, that like, “Oh, yeah, my dog is one of these or at least that size anyways.” That’s pretty smart stuff, whether they did it intentionally or not, and so it’s basically appealing to as many people as possible.
Matt Clark: We may see it in some of these examples, maybe like this one, which we’ll talk about in a second, or maybe even this one, the same thing works for a lot of products. Is it good for a man, for a woman? Is it good for a big car, a small car? Depending on the products, so that’s all good stuff to include in images that can really set you apart, because, at the end of the day, I mean, that’s the one downside of shopping online, is you can’t touch and feel the product, and so you try to give that kind of experience with your images.
Matt Clark: Then, we’re not necessarily going to go into all their listing optimization stuff. We’ll talk about that in another live session. I just want to point out some basics. This product’s selling for $29.95 on Amazon, so $30, right within the range that Rich talked about. You can see, they’ve dropped down a little bit, so they’re ranked 1,169 in pet supplies. This product is selling very well. We could scroll down here. They’ve got a lot of reviews. They’ve got a handful of reviews.
Matt Clark: Here’s an example. Denny says, “Giving it a one, because none of my dogs liked them,” maybe because they’ve got the yellow stuff on there now. I don’t know. That’s an opportunity, that if you were coming out there with a new product, and maybe you come out with one that’s a little bit better flavor or something like that. You can use these reviews as opportunities to see what people like and don’t like, and so you can create a better product, because back in the day when we used to teach this stuff, and we did the business ourselves, we were just like, “Man, Amazon’s a great opportunity.” We were just throwing stuff up left and right, and we found, over the first year or two, what really differentiates you and what helps you build a longterm successful business is having a better product, which sounds [missing audio, inaudible 00:15:28], but on beyond that there’s marketing and inventory and all that sort of stuff.
Matt Clark: A lot of times we forget how valuable a little bit of upfront work is and how much it pays off later. It can get you better reviews later on, repeat buyers, and all that good stuff. Having a better product is absolutely essential, so the last thing you want to do is go in there, throw up something that’s a piece of junk, and especially worse than what’s out there now. Putting in a little bit of extra work upfront to make sure your product is as good or better than anyone else out there is definitely going to pay off a ton later on. That’s all we need to cover for the first product, except I may touch on, because I mentioned it is, if you wanted to build a brand with this thing, and you wanted to expand beyond this one product … Say, you’ve got this thing cranking along at the $38,000 a month it does right now, and you’re like, “Okay, how do I go beyond that. If I’m making 10 grand in profit, how do I go to 20 grand in profit or 30 grand in profit per month?”
Matt Clark: One way you can do that is looking at this section called Frequently Bought Together. As you can see, there’s a salmon oil product here, probably also related to joints, and there’s also another omega-3, which is also going to likely be related to joint health. Those are products that people are already buying with this one.
Matt Clark: If you were to go out there and say, “Okay, I’ve got this product doing good. What am I going to sell next?” You could sell one of these next, and, all of a sudden, your brand starts expanding, because you can sell it to all the people who bought your first product. It’s a great way to grow your brand, and that’s how it works. There’s a couple sections. There’s customers who view this also viewed, and comparing to similar items, and sponsored products related to this, and usually there’s a section customers who bought this, also bought … Okay, yeah, it’s down at the bottom of the page right now. There’s this section, too, which can also provide good information.
Matt Clark: Let’s go on to the second example. Let’s say … We’ll save the huge one for last. Let’s go into the lens cleaning wipes. These things do about $48,000 a month. I’ve got to pull them up here. Oh, there it goes. Lens cleaning wipes … These do about $48,000 per month, so maybe we’ll let you go through the packaging and how that works.
Rich Henderson: Yeah, so when I actually ordered these, I actually assumed it was actually going to come in a smaller box, but what you see here is their packaging … they’ve gone a little bit further, because obviously, the actual product itself … Let’s see if I can open this and show you what the actual product is. I’m sure you know what it’s going to look like. It’s basically just these tiny packets, okay? It’s got a wipe inside. Obviously, they haven’t … I mean, they’ve actually done a good job of actually putting the name and everything on the packaging for this, which is actually going the extra step really for a product that’s basically something you wipe your screen with and throw it away, but they’ve gone overboard on the actual packaging.
Rich Henderson: They’ve got a nice big box. You can see here, they’ve got all the features, directions, and precautions, as well. That’s very important, if you’re using anything that’s got any kind of chemicals in it, to have precautions on it.
Matt Clark: Yeah, and especially with this kind of thing, because they could be cleaning off a $2000, $3000 camera, or really nice sunglasses or whatever else. That’s good information.
Rich Henderson: Yep. On the side here, you’ll see it’s saying … I don’t know if the camera can see it, but it’s basically saying it’s for camera lenses, iPads, that kind of product, your glasses, and phones, too. It’s a pretty good job. The box itself is just really simple, cheap cardboard. It’s nothing out of this world. When you look at how much money this makes a month, it shows you what you can do with a limited thing, but again, I would imagine, they probably went to … They might have actually been able to get their supplier to have this designed. What you’ll normally find is your supplier will have a designer on staff, because they’re obviously dealing … The person selling this, they’re not the only customer of the suppliers of this thing. They probably have a supplier on that you can ask them to give you an example of what it looks like. You can go to … Sorry, I forgot the name of it now. You mentioned it earlier, the one where they do competitions for design.
Matt Clark: Oh, 99designs?
Rich Henderson: 99designs.com. I would imagine they’ve probably had this done there, because this is actually a really, really good looking box. I wonder if they’ve got anything … No, there’s nothing on the bottom. It is a really, really good job. You could start off, though … I mean, if you decided to source this product and you were starting off, you could actually go with a very, very plain box to start with, just a white box with a logo sticker or something like that on it. You don’t have to go … I would imagine, when they first started selling this, that’s what they did. They went with something really simple, and then, when they started selling, and they knew the product was going to work and it was going to make them money, then they went the extra step and got the extra design. You don’t have to spend a fortune getting a design done when you’re just getting started.
Matt Clark: Yeah, so I grabbed this. I went on mine and grabbed one of our little camera boxes things. This is a new piece of equipment we’re using. With this kind of thing, what I wanted to show, because I could see it over there and I thought this was the case, is that you see this box is this flimsy, really cheap cardboard stuff, and so this box is much more sturdy. This is like what you would get with an iPhone. Apple’s known for this level of quality in their packaging, and this kind of box, even at this size … This kind of box at that size, which this is a million times nicer, would probably cost a dollar or two, at most, and this is about as good as packaging gets, and this is literally probably the same quality that Apple uses, and they’re selling thousand dollar phones now and multi-thousand dollar computers.
Matt Clark: That’s one way where you could have a product perceived value … The lens cleaning wipes could be exactly the same, but you could be like, “You know what? This product sells for $23.66. I’m willing to give up a dollar in profit or maybe charge a dollar more, either way, to make up for the cost and have a much nicer box, and then, so it doesn’t look like this junky box sitting next to all your fancy camera equipment, for whoever’s using this. That’s one way to differentiate a product is with better packaging. Either way, their design is perfectly fine. I think their design is nice.
Matt Clark: Yeah, so as far as this packaging, as far as getting it done … I’m not going to dump this out, because there’s like a million of these lens cleaning wipes in here, but what you would find, if I were to break this box down, is just a cardboard box. It all flattens out, and so it’s a weird shape and stuff. The manufacturer, like Rich said, will either do the design for you or they would basically give you a design file that fits that kind of box, and then you would basically put your logo on there, fill in the text, have the designer add … They’ve got some little images of all the different kind of stuff that they can actually do, computer screen, phone screen, camera, and all that stuff. That’s one way where you could basically get this product designed and created for yourself.
Matt Clark: Back here on Amazon, the cool thing is, is right here, as you can see, they have a very standard first image. Their standard first image shows just the product, white background. That’s what Amazon wants. You can get away with the other stuff sometimes, but Amazon wants just plain white background for the first image. They’ve done that for all their images. They don’t have any extra graphic design around there, but, yeah, they’ve got some pretty basic images here, showing you opening it, showing the size of it, next to the hands, which is useful, showing it on glasses, showing it on a phone, showing it on a computer, once again, showing different uses of this product.
Matt Clark: One way that you can differentiate, if you get into a market, which I don’t know if we’ll have an example here, but you’ll find products all the time that are great opportunities, and they’ve done a pretty poor job on images. Maybe they only have one or two, or maybe they’re just not doing a good job about appealing to a lot of people. You can go out there with better images, and you can outsell them on that alone, so good thing to keep in mind.
Matt Clark: This product here sells for $23.66. It has less than 300 reviews, which isn’t too bad. Let’s scroll down here. This is another one where … Amazon Best Sellers Rank, and whenever we’re talking about this, we’re pretty much always talking about in the top level category, so 4,129 in the top level category, so this is health and household. We disregard subcategories, because we have no idea what 446 means in household cleaning. That could be really good or it could be really bad. The only way you can compare apples to apples is looking at this top level category ranking.
Matt Clark: If we look at their reviews, their first review is not that great. Second review, okay, and yeah. Their newest reviews, which are the ones here on the right, not so good, but then the other nine or so are pretty good. They’ve got some work there. They can get more reviews from customers. One interesting opportunity, which, if you’re going to walk away with nothing else, this is valuable, is we literally just … Rich bought these products on Amazon. We ordered them here. We open it up, and what happens in here. It’s a whole lot of nothing. It’s just basically the lens cleaning wipes. This is an opportunity for you to include what’s called a package insert, which can allow you to either get reviews, ask people for positive reviews or reviews in general.
Matt Clark: It can also allow you to capture email addresses, so you can build an email list using this thing, give people a coupon and say, “Hey, go enter your email here. Get a coupon,” or, heck, give them a coupon on another product that you sell on Amazon. If I look over here, customers who bought this also bought these magic fiber, microfiber cleaning cloths. Ten thousand reviews is a lot of reviews, that product there. You could say, “Hey, this is not our only product. We’ve got this product, and we’ve also got these microfiber cloths for your same lenses that you’re cleaning these with, to carry with you and that kind of thing, and so you could say that. “You know what? Here’s a coupon in here. You can get 25% off the other product.”
Matt Clark: It’s a free source of sales for your brand. The cool thing is, you could do the other thing the same way around. Somebody opens up your magic fiber cleaning cloths, you could say, “Hey, here’s a 25% off coupon off this thing.” You’re cross selling on your own, so package inserts, that’s a way where you could basically be beating this existing competitor. Yeah, so that’s pretty much all I wanted to cover. You got something else?
Rich Henderson: Yeah, one more quick thing. I know it’s more about listing optimization. With those images they used, they were all features of the product, basically, right? What you could also add in there … Off the top of my head, I can’t really think of it, but we want to look for benefits, so a benefit to your customer. For instance, I did see one of the reviews said something about streak. He was getting streaks on his glasses, so you could have a guy out on a walk, but showing that with these lenses you keep your glasses clean, and you’re not going to walk into a door. That’s an extreme example, obviously, but that’s more of a benefit than a feature, and you want to mix your images with benefits and features.
Matt Clark: Yeah, that’s a good point. They could do the same thing with glasses, the before and after cleaning or a camera shot, whether it’s before and after-
Rich Henderson: You could have photos, yeah.
Matt Clark: Yeah, cool, good idea. Okay, so next product, let’s check out here. We will go into the organic superfood powder. You want to grab that one?
Rich Henderson: This is all you, buddy.
Matt Clark: This product does, we estimate, about $42,000 per month, and it should be this one right here. This is another kind of supplement related product. This one is actually for humans, obviously. The other one is for dogs. This one would come from a very similar manufacturer, likely also sourced in the U.S. Most supplements and beauty products are going to be sourced in the U.S., with U.S. manufacturers. Advantage to that is that you can have a quicker turnaround time. Your inventory costs can sometimes be lower. It could be easier to communicate with the manufacturer. Downside is there’s some restrictions in selling in some of these categories. They can be competitive, so there’s pluses and minuses to selling these products. It’s not all good, and it’s not all bad, either.
Matt Clark: This product, basically a very similar story to the dog chews, and so this one, they basically … This is a big brand, Garden of Life. They have a lot of health products sold in Whole Foods and everywhere else. These ones, you would basically say, “Okay, greens powders are doing really well, and so I want to go create my own greens powder.” You’ll learn, and we can show you how to get access to this kind of training later on, but basically you would go and contact a manufacturer. You look them up, contact a manufacturer and be like, “Look, I want to sell your greens powder that you private label for people. Here’s my logo. What do I need to do next?”
Matt Clark: They’d be like, “Okay, well, here’s the design file or you can send me yours. Here are the specs. Here’s how tall it is,” all that good stuff. They can either help you do the design themselves, or you can find somebody online, same websites, you can do it, fiverr.com, 99designs.com also has a packaging and design section. You can always hire somebody if you ever wanted to, upwork.com, or maybe you know somebody who knows graphic design. Either way, it’s all pretty standard stuff, likely Adobe Illustrator, I believe, and then they go out there and basically create your design, and then the manufacturer prints these things. Then, now you have your own greens powder. Then you can scale from there.
Matt Clark: They’ve done a really good job of designing this thing. Yours doesn’t always have to start this fancy. A lot of times it probably won’t. You’ll learn as you go, and you can always iterate and improve the packaging. I mean, how many times has Amazon changed their logo or Google changed their logo, or how many times have they changed their packaging. It happens over time. Just get started and do the best job you can, and move forward from there.
Matt Clark: This product over here sells for $29.92. They have a very standard, white background image for the first image, and then they have some images with text, which is different. This one doesn’t even really have anything about the product in there. They’ve got a picture, different kind of pictures here, nothing revolutionary. Including their ingredients is always a very important one for these kind of products and one of your images, so people can be super clear. Maybe they’re specifically looking for something or maybe they’re specifically looking to avoid something, because they have an allergy or something, so good thing to keep in mind.
Matt Clark: This product … 494 reviews. It’s got a decent number of less quality reviews, so I’d like to actually go take a look at those. Sometimes when you look at reviews for research, you may ignore some one star and ignore some five star, because a lot of times, it may not give you a lot of good information. One star, a lot of times people are just upset because, for whatever reason, maybe at life, or it may be that the product didn’t get to them on time, or something like that. Where you get some really good, meaty information is, in my opinion–I don’t know if you have a different opinion–but around the two and three star mark. Those are people who are not just upset and they’re like, “One star, I hate this product.”
Matt Clark: They’re like, “I kind of liked this, but I really didn’t like this.” That’s where you get some good meaningful information. Let’s just go take a look at some of the three stars and see what comes up. Yeah, “I always add them to juice, but no matter what I do, this one is disgusting. Can’t wait till it’s gone.” Yeah, so this person’s just not liking the flavor, so that’s pretty … Second person, “Tastes terrible,” also doesn’t like the flavor. Next person, “Good, healthy product, just don’t like the taste.” “Odd, sweetened flavor. Won’t buy again.” “Didn’t see a difference,” so this person didn’t notice a result.
Matt Clark: That kind of thing is very interesting, because a lot of times, you’ll see on some supplements, where they’re just like take it and see what happens, especially weight loss supplements, and people don’t lose five pounds the next day, and they’re upset. For this product, maybe if somebody is supposed to notice a difference, maybe increased energy or increased mental clarity and that kind of thing, but maybe it takes them to consistently use this thing every single day and follow a somewhat healthy diet for a week or two, but these people didn’t tell them that, so this person with a bad review over here–three star review is really not that good–and they’re saying, “Didn’t make a difference,” but maybe they used it two days and they expected these miraculous results.
Matt Clark: You can clarify some of that stuff in your product packaging, on your listing, or possibly with package inserts that, if you set expectations correctly, you can avoid some negative reviews and possibly get some extra positive reviews, so something to keep in mind here.
Rich Henderson: I just want to say that the video team and I had actually read these reviews, and that’s why we tried to get you to actually taste this live.
Matt Clark: Oh yeah? I’ve taken this stuff before. Yeah, it’s not good. You’ve got to get used to it. You’ve just got to chug it back. Yeah, it doesn’t taste that great, but it’s the price of health.
Rich Henderson: Something relates to a question someone asked, as well, about where you get these products, where you source them. For a product like this, what we say is that anything that goes on or in your body, you should source in the U.S., and that actually includes the dogs, for dogs, too. We strongly recommend that you only source in the U.S. for those products. For most other products, you’re more likely to be going to China to source the products or at least outside the U.S.
Rich Henderson: Yeah, so anything that’s going on or in your body, definitely, definitely want to source that in America. There’s other advantages, too. I mean, if you’re sourcing it in America, it’s obviously cheaper to get your product from the supplier to Amazon and stuff like that. It’s a liability thing, and it’s also … If you’re selling in America, most Americans, if they’re actually eating something or putting something on their body, they’re going to prefer to see Made in the USA on it, which I think, I’m pretty sure this one will have somewhere on there. I’m not seeing it, but it will have. I guarantee you. I know that the wipes actually have Made in China on that, so the wipes actually came from China, but, yeah, I just wanted to point that out.
Matt Clark: Yep, okay, so let’s jump to the next product here. Let’s do the dog jerky treats. We have two dog products today. This product does about $34,000 a month on Amazon, $34,000 a month. Let’s see if I can pull it up. Yep, there we go. This product is a little heavier. I don’t know. Does it say the weight on here? Let’s see. Sometimes it does. Sometimes it doesn’t. Weight on this is 3.1 pounds. The weight range that we recommend is basically up to three pounds; 3.1 pounds is not going to be the end of the world, but somewhere around there is the general guideline.
Rich Henderson: Plus it’ll be USA sourced, too.
Matt Clark: Yeah, it’s also sourced in the USA, because what can happen is if you get a heavier product that’s sourced especially in China, you’re paying freight. It can be expensive. It just ramps up your inventory cost. In most cases, it’s not going to mean you can’t profitably sell the product. It just may mean your entry cost into the business is a little higher. We have people that get started with as little as $500 with this business, primarily just in inventory costs. More typical is a couple thousand dollars in inventory, and so that just keeps it within reason, because if you can buy enough units with that couple thousand dollars, you can do some cooler marketing stuff, which we’ll talk all about later in another live session. Either way, so we recommend up to about three pounds, so this is right at that limit, and it’s a little bit bigger, too, but, either way, another dog product. They’ve done a great job with their branding.
Matt Clark: If you wanted your own of these, the stuff inside of here is probably pretty generic. The packaging is just this plastic bag, so you’d likely have a flat design file for this side, flat design file for this side, and then just create your logo on there and then put all the other information, and you’re off and running with this product, nothing else groundbreaking there. One thing to keep in mind with supplements and that kind of thing is that you have an option, with a lot of products actually. Do you put this inside of another packaging, like a box or something, or do you just have this be the thing itself? This being the thing itself, the benefit is that it can be a little cheaper, a little faster, a little more simple. Downside is it can be harder to do a thing like package inserts and that kind of stuff.
Matt Clark: We’ve all seen these kind of things with package inserts. It’s got a little card in there wrapped in a plastic back, so you have to get this stuff all over your hands and stuff. There’s pluses and minuses here, but, either way, that’s one thing that you miss by not having an external packaging for this, beyond just the bag itself.
Matt Clark: Over here on the product listing, it sells for $28.65. You can see frequently bought together is these other dog treats, so it’s another good product if you wanted to expand your brand. Let’s just take a look, 693 in pet supplies, so this is right within the range of 500 to 5000, and this is top level category, remember?
Matt Clark: Yeah, they’ve done a pretty good job with … Geez, first review I saw, “Dogs vomit and bloody stools.” That’s pretty intense. All the other reviews look pretty good, but something … that’s the thing is why you really have to be on top of it when it comes to reviews, when it comes to getting more reviews regularly, because if they don’t get reviews very regularly, which looks like this one is not that great … They got one 11 hours ago, one a day ago, one 2 days ago, so they’re getting about one review per day. If they had package inserts and had other calls to action for people to give them more reviews, this review here, which looks like an anomaly … it doesn’t look like … I mean, we’re not trying to sit here and say, “Oh, just bury bad reviews and sell junky products.” Not at all, that’s not what you should be doing, but, for this person who had this situation, which could’ve been the product itself. It could’ve been an allergy. It could be completely unrelated to the product. You never know.
Matt Clark: That kind of thing, ideally it’s not on the page very long, because that kind of review can cut sales pretty dramatically [missing audio, inaudible 00:35:39] that kind of reaction for their own animal, so it’s a good reason to constantly be getting new, real, legitimate, honest reviews, and why you must sell a good product.
Rich Henderson: If you ever do get a review like that, reply to it. I don’t know, can we open it up and see if they’ve replied.
Matt Clark: Yep, we have a comment. “Hey, Tom, I work on the customer service, sorry to hear”-
Rich Henderson: Awesome.
Matt Clark: “As we dehydrate our chicken breasts for over 16 hours, they’re sometimes a little too tough,” dah, dah, dah, dah, dah … They have a softer treat. “Please feel free to email me at jeffb@globalinxpet for any more information,” so yeah, so that’s the right approach. They’re jumping out there. They’re not hiding from these bad reviews. They’re jumping in there and saying, “You know what? We’re owning up to this. We’re sorry this happened. This is not normal for the product. We’ll do whatever we can to fix it, free replacement.” I don’t know if they’d want to get this product again. “We have a different product,” which is what they’ve done. You can give them their money back, any sort of option there, so everyone else sees there that it’s not just you’re some scammy company that’s sitting there hiding from these things. No, we’re selling a good product. We stand behind it. If something bad happens, we’ll own up to it and fix it.
Matt Clark: That’s another good product there, and then I’ve got two more products left. We’ve still got the one that does $147,000 a month coming up. Before that, we’ll get into this second to last one. This … Actually, I think we have two more. What is this? Oh, I know what the mystery one is. This next one does about $28,000 per month. It is this product right here. Do you want to … Okay, I’ll open it up.
Rich Henderson: I can open it, whatever.
Matt Clark: Yeah, so this is just a very generic packaging on the outside. This is a little bag. It’s got the little Amazon shipping sticker there. If we open this thing up–if I can get it open–frustration free packaging, you know? [I’m afraid, inaudible 00:37:24] my coffee cup is going to go flying. Cool, so it doesn’t get any more generic than this for this packaging. Then, here they have the actual product in here, and it’s … What is this, Rich?
Rich Henderson: It’s a tire inflator.
Matt Clark: Tire inflator.
Rich Henderson: For motorbikes. I think it’s mainly motorbikes and bicycles.
Matt Clark: Cool, so yeah, so they’ve got this thing. It comes with batteries, all that good stuff, which is all good. Their packaging could use some work. The product itself, I mean, looks as high quality as I can tell, which is probably why they’re doing pretty well. Then, it’s got … It’s a standard thing, but you see these things all the time. This is an opportunity for you to capture emails, to create a better product with better instructions, that helps people get results, so they’re not frustrated. You can deliver this stuff in a video format, if you wanted to, give them a link to go watch a video, all that good stuff. This is an opportunity for marketing inside of a packaging like this.
Matt Clark: This product looks very high quality. To get your own brand of these, I mean, they basically have taken what is probably a very generic product, put their logo right here, and then their logo up here. Other than that, it’s generic. There’s no branding on this thing. If you wanted your own brand of these, you would have your logo here, logo there, and you’re done. Now you could sell your own product very similar to one of these.
Rich Henderson: These guys, I don’t know if we can see by the reviews. It’s probably quite a new product. It’s what I was talking about earlier, about doing the minimum really for your packaging for your first order on your first inventory and just see how it goes. Obviously, this product is selling well, and I wouldn’t be surprised, when they start running out of inventory for this at Amazon, if they upgrade that and get much nicer packaging, because it looks like it’s a good product.
Matt Clark: Yep, so for the second time, we’re going to jump into our last, biggest product here. This thing right here does about $146,000 every single month on Amazon right now. I think it’s this one up here, yep. I guess this is a facial brush, waterproof facial brush. I guess it’s for exfoliating. Rub it on your face, and it’ll help rub off impurities, dead skin, that kind of thing.
Matt Clark: Who knows? This kind of thing … Sometimes these products pop up, because they’re good, solid opportunities. They’ve been around for a long time, but sometimes it can help to do a little research and make sure there’s other opportunities that are similar that are also selling well, because, especially with health gizmos and health supplements, what can happen sometimes is a product gets mentioned on a popular show like Dr. Oz or something like that. All of sudden, it shoots up and becomes incredibly popular, and that can start a trend that lasts years, and people make a lot of money in. You can build a brand, sell a brand, all that good stuff, or it could pop up for a couple months, and then, all of a sudden, it’s completely dead after that.
Matt Clark: It can be good to find out if there’s other products that are selling well. It can give you some guidance if this is a longer term opportunity. Right now, this thing’s doing $146,000 every single month, and, believe it or not, there’s products out there that sell a lot more than that, single product, that can make that much money on Amazon. This product right now, just so I can take a look over here, this product is ranked number 305 in beauty and personal care, which gives you an idea.
Matt Clark: Number 305 … That’s the 305th best selling product on Amazon, about 146 grand a month in inventory. I mean, imagine how much the number one product, number two product, number three product, and we’ve had members that have started with some training just like this that have gone on to build products. We’ve had products that have been ranked that high before, and the amount of sales is absolutely insane. Your biggest problem, at that point, is keeping up with inventory, almost guaranteed, until you really get your everything under control. Either way, this product does extremely well.
Matt Clark: If you were to create your own one of these, if you found out this kind of facial massager is something that I want to sell, you could probably go look. In another live session, we can do this. How do you find a supplier for one of these? This product here is, once again, fairly generic. All they do is have their logo right here. Now, this may be a different color, but this is their logo right there. Then, everything else is probably unbranded, if I can get these things out of there. Yeah, that’s unbranded. It’s just a little different kind of brush head. Same thing with pretty much everything else in here, it’s all very unbranded, except for their little logo right there.
Matt Clark: If you’re able to go create one of these, you put your logo right there. They’ve got a nice package insert here, which is a user manual, which is what most people do. Most people do a pretty poor job of marketing with these. This one is just tiny, little font, and it basically will give you some information on how to use the product, in a few different languages, and that’s where they stop. There’s no like, “Hey, we’ve got another product here.” If I was to look over here, what else are people buying related to this?
Matt Clark: This product … People are buying this Aztec secret Indian healing Clay. This has been crushing it on Amazon for years now. You could go out there and sell your own product and say, “Hey, you got this product. This product is fantastic. It’s one of our best sellers. Do you want to get even better results with this product? We’ve found” … Obviously, you’d want all this stuff to be true, and then it just depends on your business. “We’ve found that this products results are twice as good, if you have this other cream product, this Clay product. By the way, we know you just bought this thing, so we’re going to give you a coupon for 25% off, 50% off, 10% off, whatever, and go ahead and go get that other product, and then your results will be even better.”
Matt Clark: With Amazon, if they have Prime, they can get it a day or two later, basically for free. That’s a good opportunity of these and a way to scale your brand. What you’ll notice, and we could show you thousands of examples like these, no matter how well these products do on Amazon, there is always room for improvement, and there are always big, glaring opportunities that they’re just flat out missing.
Matt Clark: That’s the cool thing about not trying to do all this stuff on your own and listening to other people who have been there and done that before, because doing that alone can give you a distinct advantage versus these people, which is how … They have 253 reviews, not a crazy amount of reviews, nothing insurmountable, so you come in there with your product, comparable or possibly even better. You’ve got your own design, your own logo on here. You’ve got your supplier to get your design going on there, and you come in here with one modification, where you’re maybe cross-selling another product or giving people a discount on another one of these, or who knows what? All of a sudden, over time, you can be outselling these people, and they’re trying to figure out how you’re doing so well. It’s because you’ve used a lot of these little tricks to make it even more effective.
Matt Clark: If I was to look at their images, once again, they’ve got a little bit of text up here, so that’s kind of gray area for Amazon. They’ve also got water and stuff, which I didn’t see any water in the box, so that’s also a little gray area, probably not as big of a deal as the text. Then, there are other images. They show all the different tips, which is awesome, great job, show all their different applicators they can use. Then it shows how to clean the thing. It shows a more scientific sort of image, and then, yeah.
Matt Clark: One thing that I think they’re probably missing, in my opinion, is maybe appealing to different demographics. This is a 20-something, 30-year-old, possibly younger–I don’t know–girl, so what about if I’m an older lady or what about if I’m a man? Is this product still good for me? Because right now, judging based on this image, it maybe is only for people that look like this. I don’t know. Something to keep in mind is that appealing to different demographics can also help these people sell better. Once again, all else held equal, if you’re ticking off these boxed, doing all this stuff, you could be outselling a product like these with just a few simple changes.
Rich Henderson: Just to quickly jump in there, regarding images, we’ve got a few people asking questions. How do you get them done? You can start off, when you first order your product, you can get it done by your supplier. Once you’ve got the product yourself, you can actually just take pictures with your iPhone. There’s loads of software, online software, that you can use that will actually remove the background for you, so you get what Amazon want, which is just a simple image shot of your product and nothing else. Then, once you’re up and running, you can go and get professional photography done for a couple hundred bucks, really high end. I’m imagining they’ve probably done that. Their photos are really, really high-end quality. You can get started, as I said. You can get your supplier to take a picture or you can just use your iPhone, once you receive the product.
Matt Clark: Yeah, some of these are … This, in my guess, would be graphically designed. Even, obviously, the water in there is not real, but the part back here, I think that’s graphically designed. The other option is getting real photographs. Typically, real photographs will look better, but sometimes people use graphically designed, for whatever reason. [missing audio, inaudible 00:45:43] design is my guess anyways. Here’s another cool example. Rather than up here just saying it’s waterproof and durable, this one is showing it dunked in the water, which is another way of quickly letting people know that that’s okay.
Matt Clark: In a nutshell, that’s these products. You can come back here. There’s going to be live replays of these, so you can go back and watch this on Facebook or on YouTube all the way from the beginning. Now, we kept talking about a list of a hundred of these opportunities, so if you go to amazingsellingmachine.com, and we’ll post it in the description, amazingsellingmachine.com, you can get a hundred of these opportunities. We’ve covered five or six of them here, so these are all on the list, so you can see more information about them, and you’re getting a bunch more, over 90 more of these kind of opportunities.
Matt Clark: These are actually good opportunities now. These aren’t just for the sake of demoing what a product on Amazon looks like. These are actually good opportunities. We’re not going to sell them ourselves. We’ve put them in this list, and we’re basically giving them away for free, so you could see what this looks like, or you could literally go build your own brand with one of these. We’ve got a hundred of these product opportunities and also a free four-part training series, all videos, lots of other cool bonuses, over at amazingsellingmachine.com, so head on over there and get that as soon as you get done watching this live video.
Rich Henderson: With that, you’ve got a download on the second video that talks about how you find suppliers. A few of you have been asking. The hundred product list that we give you in the first one, we actually give you suppliers for every single one of those products in the second video, as well. Definitely go and look at it and download it.
Matt Clark: Yep, for sure. Yeah, so thanks everyone for watching. Remember, we are doing a series of these throughout the rest of the month, and so check them out on Facebook and on YouTube. You can watch the one we did a couple days ago, and you can watch the ones we have coming up. Like our Facebook page. Subscribe to our YouTube channel, so you get notified when we do new ones of these.
Matt Clark: Thank you very much for watching. Go get your downloads at our amazingsellingmachine.com. Hopefully we’ll see you soon.
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.