Marketing trends are constantly changing and evolving. Keeping up with the latest trends is crucial as brands are always competing for the larger piece of the market share. Here are four marketing trends we think you should watch for in 2016:
The days of keyword-stuffing and endless backlinking are over. The only way to really engage customers and make the most out of your content is by providing value. In fact, the top three key goals for content marketing do not include sales. Customer relationship/loyalty leads first, followed by engagement and brand awareness.
You have to start thinking about what your audience wants to know, what kind of information you can provide that will benefit them, and really master the skills of story-telling. Nowadays, a content marketing team needs more than just a writer; the perfect team needs a strategist and a content distributor as well. Set your channel up as the go-to source for information. Earn credibility. It’s only through this method that your audience is going to see value in your products and services.
Stop Selling and Start Adding Value
This ties in with the previous trend, but think of the bigger picture. Are you consistently thinking of new, creative ways to interact with your audience? Or are you just communicating with them when you want to sell something? Hopefully not the latter.
For example, we’re always trying to share valuable content with our audience – whether it’s a news article from Forbes or Entrepreneur, or sharing a written blog post about our personal thoughts on new industry trends – we’re constantly trying to engage with our audience and most importantly, showing that we care. Make sure your customers are perceiving you as a specialist, and/or a mentor, not a salesperson. Customers want to buy solutions, and that’s what you’re going to have to keep providing.
Video Will Get BIG
Yeah, you’ve probably seen it lately. Twitter launched First View Ads in the beginning of this month, allowing advertisers to position their video ads at the top of the user’s stream. Instagram now offers 60-seconds video ads, and started providing view counts for their videos. According to this article, users watch 100 million hours of video per day on Facebook, and 500 million people watch Facebook video every day.
Video is getting big, and so is video advertising. Marketers should start thinking about how to engage and interact with their audience through videos. With 50% of videos predicted to be viewed on mobile this year, marketers should also consider where users are viewing their videos.
Brands Will Start Focusing on Mobile Apps
As users shift away from the desktop and head toward mobile, brands are starting to focus on the user’s mobile experience more now than ever. A mobile app is a way for a brand to connect with their customers in a unique way with unique offerings. However, brands should make sure to carefully weave the mobile experience in with the user’s overall experience. It’s very easy for a brand’s mobile app to be left fragmented and not making up an equal part of the marketing mix.
What are some marketing trends you think will play major roles in the industry this year? Share with us in the comments!