Finding Products to Sell on Amazon
Mike McClary and Matt Clark joined forces to give sellers tips for finding good products to sell on Amazon. The duo review 9 products that are currently selling well on Amazon, so that you know what to look for in a viable product of your own.
They also offer advice on sourcing and ordering products, packaging and branding, product listing optimization, ranking product listings, and developing ongoing marketing strategies.
The Increasing Opportunity on Amazon, Despite Competition
The opportunity to become a seller on Amazon keeps growing bigger and bigger. The number of sellers on Amazon is not keeping up with the increasing sales volume and revenue on Amazon. Even products ranked 1,700 in a search are doing $100,000 a month in revenue.
Those looking to start their Amazon business may have concern about the level of competition on Amazon. Although competition has increased, the sales volume has increased at a faster rate. That has allowed many people to enter this business and be successful.
In the next year, Amazon is expected to sell an extra $40 billion in revenue. Because people want to buy online and Amazon has positioned themselves as the place to shop, that $40 billion in revenue is up for grabs for Amazon sellers.
Product Opportunities for Amazon Sellers Right Now
Matt and Mike researched products that sellers could sell on Amazon right now, ordered them, and reviewed their packaging during their live training video. They revealed how to take a good product opportunity and shape that product to a seller’s own brand. Matt explained the importance of reading reviews to help sellers determine any alterations they may need to make to the product, so that it’s better than the competition.
Product Showcase #1:
Wrist Brace Support
Selling Price: $23
Sell about: $91,000 a month
Profit about: $30,000 a month
Adding a custom design to the packaging helps customers to feel they ordered from a professional brand, potentially leading to repeat customers. Include inserts in the boxes as a marketing strategy. The insert in the wrist brace support box told customers they could receive a free wrist brace by visiting the seller’s website, allowing the seller to collect the customer’s direct contact information. This helps the seller to build their customer base and contact the customer directly when they launch their next product.
Product Showcase #2:
Cystic Acne Spot Treatment
Selling Price: $23.50
Sell about: $92,000 a month
Sometimes beauty creams are expensive, but light and small products cost less. Like the wrist brace, the acne spot treatment included an insert with instructions – an opportunity for the seller to capture emails.
Product Showcase #3:
Multi-Tool Knife
Selling Price: $20
Sell about: $23,000 a month
While the product came with simple packaging, an insert in the multi-tool knife packaging provided customers with information on how to contact the seller if they had a problem and information on how to leave a review if they were happy with the product. Other than the insert and the logo on the knife, it is a generic product. If a seller hustles, they can have their own version of a product on Amazon in as little as 5 weeks.
Product Showcase #4:
Electronic Blackhead Remover
Selling Price: $30
Sell about: $108,000 a month
Profit about: $50,000 a month
During this product showcase, Matt and Mike note the nice packaging and magnetic box the product comes in. For an addition $1 to $2, a seller can create their own high-end boxes. The extra dollar spent can result in an extra $5 added to the product’s selling price.
Some sellers may think that products like the electronic blackhead remover are too complicated and expensive. However, you can buy this kind of product on Alibaba for $5 to $10 and sell the product for $30 or more.
Product Showcase #5:
Dog Chew – Pet Treats
Selling Price: $20
Sell about: $50,000 a month
Profit about: $25,000 a month
Product Showcase #6:
Power Bank
Selling Price: $20
Sell about: $40,000 a month
Profit about: $10,000 a month
Power banks are in high demand in the market right now. The exact power bank they showcased does $10,000 a month in profit. However, other sellers have noted doing a million a month in profit with this kind of product.
Product Showcase #7:
Zombie Pack Face Mask
Selling Price: $17
Sell about: $52,000 a month
While the Zombie Pack Face Mask is not ranked in the top 1,000 in an Amazon search, it still makes over $50,000 in revenue a month.
Customers seeking nutrition supplements and beauty products often have high expectations and sometimes expect the product to work overnight. This may lead to a constant battle with negative reviews. Be up front and honest about the time it takes your product to work to combat those negative reviews.
Product Showcase #8:
Crimping Tool
Selling Price: $22
Sell about: $35,000 a month
While the crimping tool is a simple, generic product, sales are high for the product, with a profit margin over 40%.
Product Showcase #9:
Testosterone Booster
Selling Price: $19
Sell about: $72,000 a month
The silver gloss of the outside packaging of the testosterone booster adds to the products professional appeal. After comparing products like this that are doing well, try sourcing a similar supplier and creating your own version.
Amazon Freight Forwarder
When starting a business, find people who know how to do the things you don’t know how to do. When Mike began selling on Amazon, he did not know the regulations or rules for shipping a product overseas. That is why he hired someone who does it for a living – a freight forwarder.
Freight forwarders know how to get products from places like China to Amazon warehouses in the U.S (or whatever country you may live in). Simply tell your freight forwarder what you are selling and where you are having it manufactured, and the freight forwarder will set up the shipment. Everything from packaging for Amazon to the rules and regulations of shipping a product overseas should be covered.
The free training video series provided by Amazing Selling Machine covers everything about finding suppliers and using freight forwarders.
Optimizing Products listings, Packaging, and Using Amazon’s Marketing Tools
Having a nice title, great images, and a good description are the first steps in marketing a product listing. The next step comes in the packaging of the product.
What the customer sees when their product arrives could increase the likelihood they will become repeat customers. It is important to use the tools Amazon has created to market products, like Amazon head link search ads, sponsored products, an Amazon store (available to anyone with a brand and trademark), and Amazon social media promotions.
Product Liability Insurance
Although Matt has never heard of someone having a product liability issue, product liability insurance is a good thing to have. Most sellers do not have it in place when they get started, and that is okay (at first). Attorneys may advise sellers to have insurance, but evaluate the cost/benefit trade-off to determine what choice is best for you.
Does Amazon Collect Sales Tax for Sellers?
Every state and country has their own tax laws. Talk to a local CPA or accountant, explaining your situation and allowing them to walk you through everything you need to know about taxes and your Amazon business.
Zombies, Pimples and Wire Crimpers – Video Transcript
Matt Clark: Hey there. Matt Clark here with Mike McClary. We’re going live here on Facebook, and should be YouTube as well. We’ve got a lot of cool stuff coming, so thank you for registering, thank you for showing up live here. We are also giving away a $500 Amazon giftcard, and we’ve got more of that stuff coming, so we’ll get into all that in just a minute.
Matt Clark: We just need to take a few seconds to make sure everything is streaming how we think it’s streaming, and give people a little bit of time to come in. We should have quite a few people showing up here tonight. We just want to give them a few minutes, make sure it’s all live on the page. Looks like it’s live on the page, so that’s working, so cool. Looks like it’s working there, we should be on YouTube.
Matt Clark: By the way, as soon as you get here, go ahead and leave a comment on this video. If you don’t see a comment box, you can always check it out on Facebook or on YouTube, and there you can leave a comment, you can like the video, and just let us know you can hear us loud and clear. That helps us know you can actually hear what we’re doing, so we don’t just keep talking for no reason. So go ahead, give us a like, give us a comment, and that lets us know we are ready to go. We’ll give it just a couple more seconds and then we’ll get started.
Matt Clark: Maybe you just want to kind of give them a little bit of overview of what we have in store, before we actually jump into it.
Mike McClary: Yeah. We’re gonna have a little bit of fun and some real-life training tonight as a matter of fact. We’re gonna show you some products that we have just found very easily, very quickly, that are doing tons of money on Amazon. They sell anywhere from $20 to over $100,000 a month in revenue. We pulled these together just today, to show you how easy it is to do. We’re gonna show you exactly how you can find these products, and also how easy it is to find suppliers who will make these products for you.
Mike McClary: If you’ve already watched our first live training video on AmazingSellingMachine.com, you’ve probably already seen some of this already, but we’re gonna bring to to life here. We actually have ordered these products, and brought them here, and we will be showing you them, physically live, talking about their packaging and what they look like, and how we might even brand them ourselves, because part of the whole model here is to find not only products that sell really well, but to sell products that you can turn into your own brand. That’s kind of the secret sauce to really making tons of money on Amazon, so we’re going over that.
Mike McClary: If you’re ready to watch this, we’ll be here for probably an hour or two. Be sure to turn off your distractions, mute your phone, unless you’re watching us on your phone, then don’t mute it, but turn off any other distractions and keep an eye on what we’re talking about.
Mike McClary: We’re gonna very shortly go over a contest here, like Matt said, where we’ll be giving away $500 Amazon giftcard. I think we’re ready to actually get that contest going.
Matt Clark: Hopefully everyone by now has started checking out what we have going on over at AmazingSellingMachine.com. We have a brand new video series, so it’s four different parts. The first two are now live. The second one actually went live this morning. As part of that, whenever you get access to the software tool, we’ll talk all about that in a bit. But we have bonuses and software tool.
Matt Clark: You’ll notice that when you get access to either one of the downloads, on the thank you page, we have a special contest which looks like the one right behind us. As you can see right now, there’s 4,192 entries so far. We’re giving away 17 prizes, one per day. We already gave away the first one yesterday. Some lucky person, just by engaging in this contest won a $500 Amazon giftcard. We’re gonna give another one away tonight live, and so you still have a chance to do this.
Matt Clark: The way you can enter and do that is go to AmazingSellingMachine.com/contest and you can just follow the instructions up there in the little widget. That’ll show you how to enter. It only takes a few seconds, so follow those instructions, you’ll be able to enter, and then we’re gonna randomly draw someone after a little bit of while, here live. If you’re watching the replay, don’t think that you’ve completely missed out, because tonight is only the second of 17 prizes, so we’ll still have a lot more coming, so whether you watch the replay or you joined live, go ahead, go to AmazingSellingMachine.com/contest, enter the contest and you could win one of these 17 $500 Amazon giftcards.
Mike McClary: One of the reasons we’re here is not just to give away $500 giftcards, we do love doing that, but we realize through living the businesses that we do, Matt’s being selling on Amazon for years, I’ve been selling on Amazon now for about four or five years, Jason who got in the business with Matt has been selling on Amazon. There’s a huge opportunity on Amazon, that’s been starting and going for years, and continues to grow.
Mike McClary: It amazes us every time that we watch the previous year’s finances for Amazon, how much they continue to sell more and more every year. Most companies when they get to a certain size, they taper off. Amazon continues to go higher. Last they did $177 billion in sales, that’s crazy. That’s a huge increase, not just percentage-wise, but dollar-wise as well, from the previous year.
Mike McClary: What that means for everyone who’s watching this video, if you’re one of the people who have already sold on Amazon, maybe you’ve already watched our training before, you really realize exactly what this opportunity is. We know so many people out there, they’re making killer careers and money off of selling their products on Amazon. That opportunity just continues to get bigger and bigger, because even though Amazon’s growing more, the number of sellers aren’t keeping up with the number of the amount of revenue that Amazon’s selling and doing every year.
Mike McClary: The opportunity’s huge, and we’re gonna go over that today, and show you how you very easily can get started selling on Amazon, can find products to sell on Amazon, using our own criteria. We’ll also show you that you can get access to a tool that shows you just exactly how easy it is to find those products that meet our criteria. Then we’ll show you how you can find suppliers as well, and then we’ll talk about what’s upcoming in our training series, if you’ve already seen, but we have more videos coming out about how to get those products selling and ranking on Amazon, and ongoing marketing strategies that we use in our businesses every day to continue selling after you’ve launched your products.
Mike McClary: Really, it goes over the full gamete of starting the business and continuing to make money and grow your brand month after month on Amazon.
Matt Clark: Yeah, and so if you’re just now joining us, leave us a comment, give a like for the video, let us know you can hear us loud and clear. We’ve got a few people want a call out. Eduardo says, “Hi.”; Stephen says, “Hi.”; Beatrice says, “Loud and clear.”. Eduardo’s actually from London.
Matt Clark: Wendoo’s asking, “Can you start with $300?” We can probably cover that a little bit later. It is possible, it definitely is gonna be on the lower end of starting this business in terms of inventory, but it is doable, and we may point that out with a couple of the products that it’ll probably be possible with that. Yeah, and Alex from Chicago, so cool.
Matt Clark: I guess we’ll go ahead and get into this. Like Mike said, we want to talk a little bit about the opportunity. Amazon has grown like crazy since … We’ve been doing this since … I started selling back on Amazon in 2010 or 2011, or something like that. Back then, if you had a product that was in the top 100 of the health category for example, you’d be lucky if that product was doing 100 grand a month in revenue. Now there’s products that are ranked 1,700, 1,800 that are doing a couple hundred grand a month in revenue.
Matt Clark: That’s just shows you how much Amazon has grown, which is why one of the most common questions we always get, people that haven’t started selling on Amazon yet, “Is it too competitive?” It’s a big question and you’re smart for asking that, but when you look at the growth of Amazon and what we know from having sold products on Amazon, you know that the competition has picked up, there’s no doubting that. There are more sellers, but the sales volume has picked up more than the competition, which is why people are still able to get into this business now and do very well. We keep interviewing some of the people that we’ve helped.
Matt Clark: We’re seeing it all day long that people are starting brand new fresh, having never built this business and are seeing success because the sales volume has picked up. Our hope is that after this live session, you’re able to have an even better advantage versus anybody else when you go jump on Amazon.
Matt Clark: Last year Amazon did about $177 billion in revenue, the year before, 2016, it did about $136 billion, so added about $40 billion in revenue, and that was a bigger increase than even the year before. We expect this year, Amazon to sell at least an extra $40 billion in revenue. That means this year alone, there’s an extra $40 billion dollars up for grabs. So whether you’re an existing seller or a new seller, that’s money that’s kind of sitting there, waiting for somebody to sell.
Matt Clark: It’s just because of these massive kind of global trends that is just where the world is today. It’s not necessarily something Amazon’s doing, but they’re doing incredibly well and making a lot of smart moves. It’s just people want to buy more online. Amazon has positioned itself over the past 20 years as the place to buy stuff online.
Mike McClary: What interesting about that is even though more and more people every day are buying products online, it’s still a fraction of the entire retail marketplace. If you look at e-commerce overall, Amazon only has about 5% of the overall marketplace. That means that even though Amazon’s growing by leaps and bounds every year, sales are growing by even more, so that Amazon has tons room more to grow.
Mike McClary: We keep thinking they’ve gotta plateau, they’re gonna hit that ceiling at some point in time. Well until they get over 50% of the overall e-commerce marketplace, we’re not even close to getting there, so the marketplace keeps growing and growing.
Mike McClary: Just a few weeks ago I met a couple of new sellers, they’d just started selling on Amazon. They launched their product in February, they ordered the products in early December, products were getting shipped out before the suppliers went on Chinese New Year, launched their products in February, and two separate people sold out of their products in the first month. That just goes to show you that someone’s brand new getting into this, you absolutely can start off, hit the market running, sell out of your products. They’re only problem they had was, they said, “Oh my God, we should have ordered more inventory. We couldn’t believe they were gonna sell out so quickly.”
Mike McClary: Not everyone’s gonna have that type of immediate success, but it’s a real example of by using the strategies we teach what is possible, even for brand new sellers who’ve never sold online or sold products anywhere. You can get going right away and really make a killing in this business.
Matt Clark: Yeah, absolutely. When it comes to starting this business, I don’t know if you want to talk about suppliers or shipping and operations. We’ve got somebody over here that’s kind of … What do they say? Fiona says, “Would really appreciate if you could cover the freight forwarding and shipment process of this business.”
Mike McClary: One of the things that I’ve really come to rely upon in my own physical products business is finding people who know how to do the things that I don’t know how to do. I’d never done importing products before in my entire life. When I started off sourcing my own products, I followed guidelines for how to pick out the right products, how to find the right suppliers, which is actually pretty simple to do, and we’ll show you exactly where we go to do that.
Mike McClary: The next step was how to get your products from, let’s say you’re ordering from China, to either your home in the United States, or to Amazon’s warehouse in the United States, or wherever you’re selling. The easy answer, and it’s dead simple, hire companies that do that for a living. There are companies called freight forwarders, I use a company called RAM International, there’s Riviera Freight, there’s several other companies that are out there that do this for a living. They know exactly what to do. I know none of the regulations, rules or guidelines, taxes, duties, tariffs. I’m luck I know what those terms even how to pronounce them.
Mike McClary: All I know is that I hire a company who takes care of all that for me. I got to the point where they actually know my supplier, so I’ve been ordering for several years now, so when I make another order for my products, I simply email my freight forwarder. I tell them another shipment’s gonna be ready in two weeks, they contact my supplier in China, and then work out all the details.
Mike McClary: All that I know is I get an email a few days later saying that, “Mike, this is your freight forwarder. We’ve made contact with your supplier. We set up the delivery and shipment. It’s going out next week. You can expect it to arrive in about 21 days in the port in the United States. About five days after that, we’ll have it to Amazon.”
Mike McClary: Really, I take care of none of the details. I don’t worry about all the packaging dimensions, or which ocean liner or ocean freighter it’s gonna go on, or whether I’m gonna ship it by air, they handle all that. These freight forwarders are awesome, they don’t charge you, like you don’t get a bill from a freight forwarder, they simply add on their services to the existing bill. Really, it’s quite affordable. I don’t know what their exact percentage is. They take off the top of course, they have to make money off of this, but having them handle all of it, it’s a very small percentage of your overall cost and it reduces your headaches unbelievably.
Mike McClary: I know some people who actually have their suppliers ship the products for them, but I’ve never had to do that because the amount of money you save by doing that doesn’t cover all of the headaches and hassles, and the freedom that I have from not worrying about it anymore.
Mike McClary: If you contact a freight forwarder, and you can just Google freight forwarders, look at their reviews, or check out the ones that we use. Like I said, Riviera Freight, RAM International, Zebra Powers, those are just a couple of them. All of them are good freight forwarders. You can talk to them, tell them what you’re doing, and they’ll actually work with you on exactly how to set up a shipment. Once you do that, there’s nothing else you need to do, they take care of everything.
Matt Clark: In the free training series we’ve been releasing, the video that actually just went live today, covers everything about suppliers, finding suppliers, freight forwarders and everything. Stay here for the live session, but if you haven’t watched those yet, you can get them now at asmnow.com/free and actually posted that in the comments, and so you’ll be able to see that. Go check that out.
Matt Clark: If you haven’t already watched the first two videos, first one talks about product selection and the opportunity. Second one is about finding suppliers, automating the business, using Fulfillment by Amazon. Then the third one, which is actually coming live on Monday, is all about launching the product, how you actually get the marketing piece moving for this business. That’s probably the second biggest question.
Matt Clark: First one is, is it too competitive? We kind of talked about it a little bit earlier, so you can re-watch this in case you missed that. The second one is, how do I get my product to stand out? If I’m sitting there and there’s 20 other vitamin D or something, how do I get mine to stand out so people might buy mine versus other people’s? There’s a lot to that and we can probably cover that in some of the product stuff, but the other thing is having a good strategy.
Matt Clark: That’s what video three is all about, is getting your product, basically forcing it up in the rankings on Amazon. Then hopefully by then, you have a good product, a good listing that’s optimized well, good title, images, and all that sort of stuff, which you learn in the free videos as well. You have all that stuff in place, you get your product up in the rankings, and then things kind of go from there. That’s what the third video’s all about and that’s coming live on Monday.
Mike McClary: On that third video, not only am I gonna walk you through in a live video, using my own business, how I launch and rank a product, we’re gonna give you a template, a download of the entire blueprint of exactly what to do. How to create the right type of listing, how to get traffic to your product using Amazon’s own advertising system, how to use Facebook and the incredible power of their targeting to target the right people, how to use coupons. We walk you through it all and we actually give you a PDF that you can download, you can print, and that’ll give the exact steps that you can follow in order to launch your products like we do.
Matt Clark: In case you’re joining late, we’re gonna be giving away a $500, five zero zero, $500 Amazon giftcard. To enter, you’ve just gotta go to AmazingSellingMachine.com/contest. We’re giving away one per day, and we’ve already given away the first one yesterday, the second one will be here, live. The rest are over the next basically 15 days or so. We’re giving away 17 in total, so go to AmazingSellingMachine.com/contest. You can enter there, and even if you’re watching the replay of this, you’ll still be able to enter, because we’re still gonna have a bunch more were giving away. Make sure you’ve entered over there.
Mike McClary: I’ve a very important shout out right now as a matter of fact. One of the people that just commented on here, Ben De Vries, he’s actually in the second video if you’ve seen him. Big milestone today, April 19th, he quit his job. He actually quit his job, put his notice in a little bit ago, but today’s his first day of freedom, doing this business full-time, and no longer going to work for the company. Congrats man, that’s awesome.
Matt Clark: Yeah, for sure. I was just checking the contest over here, it’s pretty cool. If I refresh this, 4,192. It’s jumped up now to 4,255. We’ve added about another 60 or so people, so that’s pretty sweet. We’re gonna be giving away that one in probably about 10, 15 minutes. Make sure you get in there and earn that. You can go ahead and do it now. Even if you don’t win today, you still have a chance to win over the next couple of weeks.
Matt Clark: Let’s go ahead and get into the product opportunities. What we’ve basically done is, we’ve researched some products that are good opportunities, that you could literally go out and sell right now on Amazon. But rather than just giving you a list of these, what we wanted to do is, we wanted to show you what these actually look like on Amazon. We want to show you what the physical product looks like, what the packaging looks like, what makes it a good opportunity.
Matt Clark: Even for a couple of them, even though it’s covered in the second video that just went live today, we want to also talk a little bit about suppliers, like how you go about finding suppliers for these products. Let’s get the first product.
Mike McClary: Just magically appeared out of nowhere. You know, Amazon delivers similar to that too. What we have here, and I’m gonna pull this up on here, we are having a wrist brace support here. This actually is a different one that came up right now, so let’s quickly find that. You know what, do you want to quickly find that? I’m gonna talk about this?
Matt Clark: Sure.
Mike McClary: This is a Comfy Brace wrist brace, it’s adjustable. Something very simple to do I guess, people who have … Relieves carpal tunnel syndrome. I’m gonna put this up here so you can see it. Supplements your form, natural support, ambidextrous design, so this one goes on right and left hands, I’m right-handed, porous cloth.
Mike McClary: Let’s just open this up and see. The packaging first off, I want to talk about this. This is one of the things we teach people all the time, the packaging that you send your products in, for very little money you can get a package that either costs a nickel, or you can upgrade to a package that costs 30 or 40 cents like this, and the perception when you receive this, when I get this in the mail, is that this is a really, really nice product.
Mike McClary: This product could be exactly the same as someone else who sends it in just a regular little plastic bag, but when I get a box like this, I already think that this is a really professional big name brand. Chances are, this product, this could be one of our members right now created this. Let’s take a look and see what this is.
Matt Clark: We’ve basically picked these products. This product here actually we didn’t mention, does about $91,000 a month. This product sells about $91,000 a month. They’re selling for $25.97, this thing probably cost them five to seven bucks to make, so they’re making some pretty good profit on this thing. A lot of our members, and in our own businesses, we’ll typically see a 30% profit margin or so. This is doing 30% profit margin, maybe this is doing around 30 grand a month in profit, from this one single product.
Matt Clark: Is that even how you put that on? [crosstalk 00:18:50]
Mike McClary: I have no idea, I’ve never wore a wrist brace before.
Matt Clark: This product here, potentially makes somebody about $30,000 a month, from a simple product like this. You may have used one of these before, or know somebody who has, you never think this could be a business in and of itself, but that’s the nature of this business.
Matt Clark: All they’ve basically done is taken a generic product with our hand model here, and this is the only part that has their logo on it, this thing that says Comfy Brace. It’s not on anywhere else. That’s all they’ve done to create their own brand of this, aside from creating the box.
Matt Clark: With the box, the way this works is, if I were to rip this apart, it’d be a flat box that’s just folded up. That’s what the design file would look like, the digital design file. Then they got that from their supplier, and either their supplier created the design for this, based on some existing kind of samples, or maybe they just paid a designer from like 99Designs.com or UpWork.com where you can hire outsourced designers, to add their logo and some text here, and this image of this lady in the bed. That’s probably all they basically did to turn this into a product. They decided to go above and beyond and add an insert.
Mike McClary: This is really cool. This is one of the things we’ve seen a lot of our members do. I’m gonna turn it on this side, over here. It says, “Get a free wrist brace by visiting this website.” Right there, as a thank you. This is a brilliant strategy because as a customer, if I got this, I absolutely want another free wrist brace, because apparently I’m clumsy and I’m gonna need it, so I simply follow the instructions, send my email into them, they’ll send me another wrist brace.
Mike McClary: The cost of these, like I said is probably five or six bucks. It doesn’t cost this company very much at all to do this, but what they get out of this, is they get the direct contact information from a customer like me. The next time that they launch another product, maybe it’s a waist belt or a knee brace, they immediately know how to get a hold of me and launch their product much easier than the first product was even launched. This is a brilliant strategy, inserts, get the customer’s email address, and then they’re building a customer base, and they’re building their brand. It’s a nice job with this product, great packaging and everything.
Matt Clark: Basically what you’re trying to do here, and following the model that we’ve proven, that work very, very well, is you’re finding opportunities like these, you’re like okay, on Amazon this product has … Let me just double check real quick … Has 678 reviews, so it’s a decent number, but not a crazy number of reviews. It sells very well, $91,000 a month, so you could go out there and find like, “Okay, this looks like a good opportunity.”
Matt Clark: If you do all the research, like you’ll learn all about in the first video, over at AmazingSellingMachine.com, that you find that this to be a good opportunity. Then, what you’re gonna do is, you’re gonna create your own brand of this. That means your own packaging and everything else, but it could literally be the same exact product. You can do research, and we’ll show you a couple examples, but it could be the same exact product.
Matt Clark: One other thing that you may want to do, is take a look at the reviews of the existing offerings for this product, because then that can let you know what customers like and don’t like, and that kind of thing about products that are already out there. This one for example says, “Three stars, great for larger hands.” This is somebody that probably has smaller hands and this thing does not fit very well for them, and so that’s a potential opportunity. “You can’t use a mouse or keyboard with this brace.” You know, people are trying to use it, probably because their hand hurts while they’re at the computer, as Mike is demonstrating, and so maybe you design one that can be used at the computer.
Matt Clark: There’s a lot of things that you find with these reviews that can make your product slightly better, but you’re not going out there and having to custom manufacture anything, it’s literally just asking the supplier when you order samples, order three or four samples and see if one of those samples solves that problem. No custom manufacturing or any of that kind of stuff, because that slows things down, especially when you’re just getting started. Yeah, that’s basically how you build a business with one of these.
Mike McClary: Last thing I want to point out of this, is that we actually did go out there and look for some suppliers for the products that we’re showing you today. This one could be sourced for about $5.75 including shipping, that includes shipping here. What that means then, is their profit margin, we’re estimating is 48%, which means this one product is doing almost $44,000 a month in profit. That’s crazy, one product, they’re doing a good job, they have room for improvement, and still doing well over $40,000 a month in profit, that’s crazy. Okay, so the small handed guy is gonna take this off now.
Matt Clark: And that’s just one product. You know, when you take a product like this, and say you get this thing moving along and it’s doing $90,000 in sales, you’re making 40 grand per month in profit from this one product, and you’re like, “I want to do more.” Your next step is to make sure this product is doing well, you’ve got it selling well and everything.
Matt Clark: The next one is to start looking at what are other products people buy. People are buying more simple kind of brace, different shapes of braces, maybe one that’s a little less intense, like this one that’s just kind of more of an elastic thing that goes over your hand, maybe if people need to wear it inside of a glove or something. Those are products that you can say, “Hey, you’ve already bought this one, I just launched this new product, and I’m gonna give you a discount on it.” And you let them go buy that other one, and then all of a sudden you have two products that are both making good money. That’s how you take this business from 90,000 a month to 200,000 a month, 300,000 to $1 million a month or more, and we’ve seen people do this. That’s how it works, you start with one product and you scale up from there.
Mike McClary: Hey Matt.
Matt Clark: Yeah.
Mike McClary: I feel like I’m breaking out a little bit.
Matt Clark: Oh my God.
Mike McClary: Does any one have anything for a middle-aged breakout stuff? Let’s see. Okay. It’s that wrist brace, messed up my catching hand. If you pull that up, here.
Mike McClary: What we have here, this is a perfect example of contrast. We have a really nice package, and there’ll be a point to why I’m breaking out of here, a really nice package here, and then this one, this is what this product arrived in. We haven’t even opened it up yet. Just a simple white bag, and it just says … Well, that’s the name of the bag, the company’s Eco and Close.
Mike McClary: Let’s take a look and see what product is in here. What we have is a little jar of cystic acne spot treatment. I don’t think I have any cystic acne right now, but if I do have any, this is the product that’s doing crazy well on Amazon.
Matt Clark: Yeah, this little tiny thing does about $92,000 a month.
Mike McClary: That’s crazy.
Matt Clark: They sell it for $23.50. Now I can’t say for certain what’s inside of there. Sometimes some of these beauty creams and supplements can get a little bit expensive, but I’m pretty sure this thing probably cost them about $3, if that. That’s the power of selling these kind of products that are light and small. Sometimes your margins can be super-high. This product may be just something super-unique, could be a little bit more competitive, but this is a pretty crazy opportunity, and you see these all the time.
Mike McClary: Yeah, looks like some gray mud is in there, pretty much so.
Matt Clark: Yeah, go for it.
Mike McClary: Okay. What do you think, over here a little bit?
Matt Clark: On all the acne you’ve got over there.
Mike McClary: Look at that, so that’s why I had my beard on here.
Matt Clark: It’s just gonna eat a hole in your face.
Mike McClary: Ooh, smell that.
Matt Clark: That’s very good actually.
Mike McClary: I know, it’s better than your cologne.
Matt Clark: This product does $92,000 a month.
Mike McClary: Here’s their packaging.
Matt Clark: Yeah, and I guess they did go … Is this their packaging, or this Amazon’s?
Mike McClary: That’s Amazon’s.
Matt Clark: Okay yeah, so Amazon’s doing recyclable packaging. Then they have a little card here that basically just provides instructions. These insert cards, which they’re not actually doing it, these insert cards are a great opportunity to actually go and, like Mike was saying earlier, capture emails. A lot of people want to know, “If I sell something on Amazon, how do I actually build an email list from this thing?”
Matt Clark: Because Amazon does not actually give you the customer’s email address, you get their mailing address, and you can actually email with them through Amazon’s email platform, which works very well, there’s certain uses for that, but if you want to build their own direct email list, there’s a few different strategies. One of them is to actually use package inserts. With a tiny product like this, you could probably give them another one of these, just if they give you their email address, probably for free, and it probably wouldn’t cost you hardly anything, a few bucks.
Mike McClary: All right.
Matt Clark: Cool, so that’s that product, I don’t know if we necessarily need to touch on … For this one, do we have a supplier?
Mike McClary: No, the next one we do, though. Let’s take a look at the next product, which is the multi-tool knife. See if I can catch this one, there we go. Imagine if it pierced I don’t know where, the lightening hand for the cream on my face. What is this product Matt, can you pull it up?
Matt Clark: Multi-tool knife. This product here, we estimate it does about $23,000 a month, sells for about $20. This one, we actually have a supplier for, so for a few of these, we actually looked up suppliers, because we wanted to show you that you can source these fairly easily. The second video that went live, goes all into sourcing, so we’re not gonna go into it in that much detail, so definitely check out those videos after, but we do want to show you what a supplier looks like.
Mike McClary: You might want to pull it up. This packaging here is kind of a blend between, we had the nice packaging, we had the no packaging, this one is a decent package, but it doesn’t really have much about anything on the supplier. It’s a multi-purpose pocket toolkit. They didn’t give it any kind of fancy name. Then it just has the logo over here, has their barcode on that side, so really, really simple packaging.
Mike McClary: What’s cool is a lot of people are now starting to do the same thing here. We have another insert, and this is really funny. This little insert has two things on the front, do you have a problem? And it’s a little frowny face, or are you happy? A little happy face on the other side, so that’s kind of like how they’re getting you to respond to them. I think if we open this up, it’s gonna tell you exactly how to contact the company. This is pretty small print on here, so I have a hard time reading it, but if you have an issue reach out to them, and if you’re happy with it, they want you to leave a review.
Mike McClary: Pretty neat little marketing, and of course they have your typical instruction manual right here, all on one sheet of paper. These things, I know for our products we have instruction manuals for all of ours, these cost literally 9, 10 cents to make. You just have to design them one time, you can have someone else help you with that, then your suppliers can print them out and pack them right in the boxes. If you don’t know to write an instruction manual, don’t worry, there’s people out there that’ll help you, it’s really simple. I was scared to death, but anyone can do it now. So what are [crosstalk 00:28:54]
Matt Clark: This product here, if you’re sourcing a product that’s not a health supplement or a cream like this, it’s likely gonna come from China, and almost all suppliers that are in China are listed on a site called AliBaba.com. You can find suppliers for just about anything. We basically looked up a supplier, just typing something in like multi-tool into AliBaba.com, and you’ve gotta kind of filter through the listings, find out what you’re looking for, and this is the one sold on Amazon.
Matt Clark: As you can see, it’s got this extra little part with the heads on there, and then it’s got the knife, and then the pliers, and then all the little gadgets here. That’s basically this product, and it’s selling for $19.99, sells about 23 grand a month on Amazon. Lo and behold, look at this thing, so this one here is probably their supplier, but there’s nothing proprietary about this. This supplier will supply anybody. They’ve basically done for branding, they’ve put their logo here, so their logo is right there, and then their logo is right here on the actual knife. The logo’s here on the knife. Other than that, this is a generic product.
Matt Clark: If you were to go out there and find out, “Yes, I think multi-tool is a good product to sell. I think it’s a good opportunity.” You would go contact a supplier like this one, or literally this exact same one, and say you want to source this, “Here’s my brand name, my logo, so I want my logo there, I want my logo there.” The supplier will be like, “Okay cool.” The supplier will start producing your inventory, you’d probably have to put about 30% down, and then the 70% would be ready whenever the product’s ready for shipment.
Matt Clark: Because this product is light and it’s very small, then this product would be shipped by air. That means as soon as the inventory is ready, which may take about a month, then you could probably get it to Amazon’s warehouses within a week, and so you could have it to Amazon within a week. Within about five weeks, literally from today if you wanted to, if you hustled, five weeks from today you could have your own brand of this, selling on Amazon, and then be on your way to making yourself the $23,000, $24,000 a month in sales, and maybe say 10 grand a month in profit from this one single product, and then scale up from there, scale your brand into multiple products.
Mike McClary: Let me show you something else this company’s doing, I just noticed this right now. There’s lots of different components to a product listing, is what we call it on Amazon. When you list your product on Amazon, you have the title of it, you have the images, you have the description and bullet points. Some people will get caught up on creating the product images. They have to hire a fancy professional photographer, they need to send them somewhere. Usually you can do them by yourself, iPhones and Android pixels, they have incredible cameras nowadays, lots of people just take it themselves.
Mike McClary: These guys got really creative. If you look on AliBaba, where we’re showing up here, this is the picture that’s listed on AliBaba. Let’s go look on Amazon what picture they’re using. It’s exactly the same picture, there’s literally no difference. Whoever sourced this product, decided just to use the exact same picture.
Matt Clark: Yeah it’s crazy. I almost wonder if that logo is digitally put on there, rather than actual photo. Either way, whenever you get your product ready, you can photos like these done for … On the cheap end, 10, 20 bucks, but for really nice ones, maybe you’d pay as much as 50 bucks a photo, but well worth it. You typically only need to do that one time, unless you end up changing the product.
Matt Clark: Cool, let’s move on. We’re getting lots of great questions by the way. Thanks everyone who’s liked the video, that is super-helpful, it helps us get the word out to other people that may not have experienced our training before, or been to Amazing Selling Machine before. Thank you very much for sharing and liking. We’ve got a ton of people that have already done that on Facebook and on YouTube. We are getting a lot of good questions, so we are gonna try to get in some questions before too long. Now, let’s just keep chugging through these products.
Mike McClary: I’ve got a problem, Matt. We were a little late to the game on this acne preventer, remover. I think I may already have some blackheads built up in here.
Matt Clark: [crosstalk 00:32:45]
Mike McClary: Is there anything that we can do to take care of those? Oh look at that, we have a blackhead remover, how awesome is that? Why is the theme my skin [crosstalk 00:32:54]
Matt Clark: Hey, hey, hey, what are we doing here?
Mike McClary: We’re not gonna cut them out, oh okay. I thought he was gonna cut out the blackheads. I knew you could pilot a helicopter, then I could [inaudible 00:33:05]
Matt Clark: This is I guess a blackhead remover kind of device, should be electric. It’s got a pretty nice box, this is a pretty higher end box. You can get boxes like these that fold over and stuff like this. This is one of the magnetic ones, so this actually snaps shut, has two magnets right there. These boxes, I’ve visited one of the packaging manufacturers that makes boxes like these, over in China. You can get super-nice boxes like these for like $1, maybe $2, depending on the size of the box and the thickness, and maybe it has magnets or doesn’t have magnets. You can have really crappy packaging that maybe costs you 50 cents, and extremely good Apple quality packaging, that maybe like $2.
Matt Clark: That’s how you can go out there with a product, and maybe this is a good example, so this is pretty good packaging, it looks pretty nice, but it’s definitely inferior compared to this one. You could go out there and sell the exact same product, but then upgrade your packaging and spend an extra $1, and you could probably charge an extra $5 for the same product, and likely outsell your competition and make more profit. Something to keep in mind.
Mike McClary: That’s one of the areas you can almost always guarantee a higher return on your investment, increasing your packaging and your listing, the images, like you were talking about earlier.
Matt Clark: Yep, so let’s see what we’ve got here. First time opening this thing up. We’ve got instruction manual.
Mike McClary: We don’t need those.
Matt Clark: No instructions? Then, I don’t know what those are, probably to make it softer on your face, we don’t need those. We don’t know if this thing’s charged or not, but we have a solution if it’s not charged. How the hell does this thing work?
Mike McClary: Is that a suction?
Matt Clark: A little suction. I turned it [inaudible 00:34:48]
Mike McClary: All right, all right. Wow, that’s not for the ear.
Matt Clark: I don’t know if it works, but it definitely sucks on your face.
Mike McClary: I guess the goal is to suck out any problem troublesome blackheads you might have. Wish I would’ve had this as a teenager, these didn’t exist back then.
Matt Clark: Yeah, I guess it’s got different little head parts, so different kind of intensity or, I don’t know.
Mike McClary: If you have really big blackhead.
Matt Clark: I’m sure the instructions probably told us.
Mike McClary: You know what’s crazy though?
Matt Clark: This does quite a bit.
Mike McClary: This product does over $108,000 a month in sales, on this product. I know that when I look at some of these, sometimes I’ve had thoughts, “This is too complicated a product. There’s no way I’m gonna find a supplier who makes this product. Some big company must have designed it, and its their own patent work and we can’t sell it.”
Mike McClary: Well, we were looking earlier today, and with a very, very simple search, I’m gonna pull this up here, we found … Let’s see, several products out there, the suction one, that’s the one right there. Here’s one right here, it’s exact same product, it’s just a different color. We have the green lid on it, this one has a blue lid on it. You can source these, or you can buy these for between $9 and $14, they sell for $30.
Matt Clark: Yeah, you can see this is like literally the exact same product, except it has blue heads instead of green heads, but it’s got the same little gray tip at the top and the same three sizes. This is the exact same product, this very well could be their supplier. The stated price on here is $9.90 to $14.85. I guarantee you, you can get that lower. I don’t know how low, but you could probably get it lower that what they’ve put there. Sometimes they put that there just to kind of scare people off, or people that are ordering super-low quantities.
Matt Clark: Yeah there’s a lot of different ones you can source here. These are some that are still pretty similar, but $4.50. These people are still saying $11, $12. Somewhere between probably $5 to $10 you could source this. Right now it sells for about 30 bucks on Amazon. We quoted it here about $7, and so this product probably makes about $50,000 a month, maybe $40,000 to $50,000 a month in profit from this one product.
Matt Clark: I just want to show one last thing. Sometimes we are kind of blown away by how this whole packaging thing works. This is just a basic box that they’ve put their nice looking design on, which maybe the manufacturer put that on there for them, or maybe they had an external packaging company. Then this little thing inside is just probably a little mold that was meant for the product, but these people look like they just ordered a generic one off of AliBaba, so this was already done by the supplier.
Matt Clark: Maybe you wanted an extra head in here, or maybe you wanted a different charging cord, or you wanted this part to be bigger or smaller, or something like that, then all the manufacturer would have to do is change the size of this, which is super-easy for them. They do that kind of stuff all day long, then they can still use the same kind of generic box.
Mike McClary: The really cool thing is the manufacturers, they already know how to do all this. I was blown away the first time we sourced the first product, “Do I have to design an entire package? Is it gonna be four by eight inches, or seven by two?” They have all this, it’s all pretty generic, with a few simple tweaks like Matt was talking about, you make it look like it’s your own. People to this day are still blown away when they receive my products. They’re like, “Oh my God, you made that product?” It’s pretty easy to do.
Matt Clark: Yeah, it is kind of like a big confidence builder for people, and they get super-excited when they see they’ve researched a product, and they built a brand, and come up with a logo, and talked with suppliers, and they finally get their product in their hands. It’s a pretty amazing thing. You basically have essentially created something out of nothing, that’s probably just been mind blowing for you, ever since you’ve been in business. You never thought you could actually go out there and create that kind of thing yourself.
Mike McClary: We’ve been on this call for about what, 35, 40 minutes? I’m getting hungry. Do we have any products that I can chew on?
Matt Clark: Depends on your appetite.
Mike McClary: Let’s see. Wow, these look hearty. What we have here is … Oh wow, thanks. Thanks Rich, a dog chew. These are pet treats, so I may hold off on eating these. Another example of packaging. If you take a look at this, this is nothing more than a zip lock bag. They did go ahead, and they had a little label put on here, talks about the name of the company, Eco Kind Pet Treats, has their UPC on there. That’s just the scannable barcode, like we see every day on every product at every store. In reality, you couldn’t get more simple than this packaging, unless you had no packaging at all.
Mike McClary: I love demoing these products, I’m not gonna try one of these products. You hungry?
Matt Clark: They can’t taste that bad.
Mike McClary: That’s a man speaking from experience.
Matt Clark: It just tastes like plastic. What are we feeding the dogs? What’s in these things? No additives, it’s just like straight plastic.
Matt Clark: This product does about $77,000 a month, sells for about $20 and I guess based on some initial research, this product probably makes about $25,000 a month in profit. Another very basic product, they just took a kind of generic ingredient, and then basically put it inside of a simple bag, and put their logo and some branding information on top, and that’s about it. Another opportunity for there.
Mike McClary: You know, the power on this wasn’t really what we needed it to be. We need something to charge this product up. I don’t know if we have anything next that we can charge this product up with. I don’t know if I want to catch this one, but oh.
Matt Clark: Beatrice says, “It’s funny watching you guys deal with girly stuff.” Could get way worse, probably.
Mike McClary: Here, so here we go.
Matt Clark: This is a power bank I guess, where you plug your stuff in on the road.
Mike McClary: Yeah.
Matt Clark: Let’s see here. This one actually has pretty cool packaging, this would really stand out, this bright yellow. Would it resonate with the audience or not? Not necessarily completely sure, but it definitely stands out and looks pretty nice, they’ve done a great job here. Let’s see here, this is where the packaging kind of falls apart, that’s not super-high quality. Let’s see what we’ve got here.
Matt Clark: Yeah, so this is basically the product. I assume this is gonna plug into your USB stuff, and then something else will plug in to charge it. Looks like it probably charges by a different USB thing. This is just another kind of product.
Matt Clark: This product sells for $29.99. We estimate this product sells about $40,000 a month, and maybe makes about $10,000 a month. I guess somebody said here, when we were pulling this opportunity, other ones of these sell as much a $1 million a month [crosstalk 00:41:10]
Mike McClary: Yeah, [crosstalk 00:41:10] and I were looking at these today, and even though this is a fairly competitive product, but it’s easy to source, and the demand for power banks is crazy. I actually sell products that use lithium batteries, so I’ve continued to see the increased demand for these. We pulled up a few on Amazon, and one of the products was doing $1 million a month, and then two of the ones right below were doing over $800,000 a month. That’s almost a lifetime in earnings for some people, all in one month, that these types of products can make.
Mike McClary: I think the BSR we’re talking about on these right here, is not very high. This is about 641, so it’s not even in the top 100, not even in the top 500 in this category. Amazon, it’s like 641, and it’s still doing 50 plus thousand a month, about $40,000 a month in sales on here, which is just absolutely crazy.
Matt Clark: I’ve got a couple of question here, before we keep moving on. Trying to see if there’s an answer here. This person Joshua says, “Dog food would have to be sourced locally, I’m assuming.” I’m not completely sure, there’s a good chance it’s not gonna be from China or something like that, but from the US, there’s a lot of food products that come from South America, Central America. Where these come from is probably the US.
Mike McClary: It’s charging, yeah.
Matt Clark: Yeah.
Crew: It’s Tibet
Matt Clark: Huh?
Crew: It’s Himalayan.
Matt Clark: Himalayan?
Crew: Oh, those are-
Matt Clark: Oh, so he says from Tibet, so this one’s from Tibet.
Mike McClary: Wow.
Matt Clark: So yeah, food products can kind of come from anywhere, but a lot of them are made in the US, or South America, or Central America, really anywhere in the world. If you just look up suppliers, a lot of times, certain areas specialize in supplying certain products. They don’t necessarily have to come from any one location.
Matt Clark: We have another question over here. Person with the Facebook name of [Pirravita 00:42:48] maybe from Costa Rica or something, is asking basically, when we’re saying these products are doing so much money, does that mean you have to be like dominating the market to do that amount of money, or is … What are we kind of saying? If you want to answer that one.
Mike McClary: Not at all. If we think back to what we talked about, about 15, 20 minutes ago. Maybe back 7, 8 years ago, if you really wanted to make a lot of money on Amazon, you needed to have your product up in the top 100, maybe the top 500 on Amazon. Nowadays, so many people are shopping on Amazon, that you could have a product that is …
Mike McClary: We talked about BSR, the bestsellers rank. Let’s say of all the power banks in the electronics department, this is ranked 641. It’s not even the number 1, 2, 3, 4, 5 or 10. These products still, even ranked lower on Amazon, so they’re not doing nearly as much as the big sellers are, the really big sellers, still makes $40,000 a month in sales. There’s just so many people that go to Amazon to buy products, that you don’t have to be the top person.
Mike McClary: Think about this, if everyone bought the exact same power bank on Amazon, Amazon would sell one power bank. There’s no point in to have 15, 20, 100 or 1,000 power banks. But the fact of the matter is, people want a variety, and that’s what Amazon gives. Amazon goes out, and they are actively looking for new products and new sellers, they want people to sell products. I still get emails from Amazon, a lot of the people selling get emails from Amazon, “List your other products on Amazon. Go into other marketplaces.” They want a variety, because they know customers don’t want to have one product, they want a choice.
Matt Clark: Yeah, it’s just like two people going to a grocery store and shopping for soup. They can be in the same soup aisle, at the same grocery store, at the same time, and they’ll choose two different options. Maybe one once, gluten-free, maybe one doesn’t like some certain kind of vegetable, or someone likes the packaging better. People shop for all kinds of different reasons. Amazon just wants to capture all that volume, so that for any given opportunity, there’s always multiple, multiple products that are doing very well.
Mike McClary: Absolutely.
Matt Clark: We can keep rolling through here. We’ve got a couple more products. By the way, before we move on, we have our contest going, which we’re gonna award the winner very soon here. I’m just pulling it back up. If you go to AmazingSellingMachine.com/contest, we’re giving away a $500 Amazon giftcard live, and then if you don’t win today, or if you’re watching the replay, we’re giving away about 15 more of them. Go ahead, got to AmazingSellingMachine.com/contest to enter. You could very well win one of these.
Mike McClary: There’s a theme tonight, not only are we teaching how to sell on Amazon, not only are we showing you how easy it is to find products making tons of money, we’re all kind of dissing on my skin, because the next product I think, is a face mask. Let’s imagine that this cream didn’t work, let’s imagine I wasn’t able to pull out these blackheads. The next up would be this, a Zombie Pack face mask. I need to go to bed tonight, take this face mask, put it on my face, and it’s gonna start making my skin crack like dried clay around the volcano, I’m assuming.
Matt Clark: Yeah, you gotta mix the powder and activate it with the brush, apply onto your face, leave it on for 10 to 15 minutes, yeah. What does this product do?
Mike McClary: This product we estimate does about $52,000 a month in revenue. Another great thing I want to talk about here is, this product is ranked 1,257. This isn’t even in the top 1,000 and it’s doing over $50,000 a month on Amazon. Just showing you what kind of opportunity’s out there.
Matt Clark: This one has a few different items, this is kind of like a kit. It’s got probably the liquid, maybe you mix it together, so little packets of liquid. Then it’s got, I think this is the powder, so this is the powder you mix it with. Then it’s got a brush to mix it. Then it’s got more powder stuff. Kind of like teeth whitener stuff, almost. Then this thing, this is partially written in … I don’t know what that is, maybe Korean.
Mike McClary: Zombies?
Matt Clark: Oh, Korean. Look at that, Skin104Korea.com. Certificate of authenticity, so I guess I don’t know what that means. So I guess I’ve got a certificate of authenticity, so that’s all good. Yeah, this is what comes in this product. This is kind of a little bit more complicated product.
Matt Clark: When we talk about keeping products super-simple, this is definitely gonna be like on the simpler side, so they’ve got nice packaging, but other than that, they just kind of threw a wrist brace in there. This is really simple. And so they basically just threw these generic things inside of a bag with almost a sticker on top. Then it starts getting a little more complex when you’ve got this, because you’ve got this piece, and this piece, and this piece, and this piece. It’s all perfectly doable, it’s just a matter of, if you want to manage a few different moving pieces.
Matt Clark: These things hopefully all come from the same supplier. On the off chance that they don’t come from the same supplier, that does get a little more complex, but a lot of times, that can be a good opportunity, because other people don’t want to go through the hassle, and so they want to sell something simpler, so it can be a good or a bad thing.
Mike McClary: All right, so we’ll put the facelift pack down.
Matt Clark: Yeah, so this product, 253 reviews, so not a whole lot of reviews. It’s got a rating of 4.0, so not that great a rating, but it’s still selling what did we say, 50 grand a month, 52 grand a month? Yeah, still selling 52 grand a month with a 4.0 rating. Yeah, let’s just see what people don’t like about this thing, I’m kind of curious. “It ate my face.” “Stinks.” This person says it stinks. “Saw no improvement.” “Once you have tried blah, blah, blah, some other kind of product, doesn’t seem to do much.” “I don’t like it.” “The smell is too much.” “Uncomfortable.” “Doesn’t work.” “Works right, a bit.” Blah, blah, blah. “Only saw a difference for a day.”
Matt Clark: That’s one of the things, when you talk about selling nutritional supplements and also beauty products, as people have this big expectation that it’s gonna miraculously cure them overnight. You’re gonna be fighting reviews in that sense, unless you do something to preempt them, and it’s still not gonna be a perfect solution. If you tell people, “You need to use this thing for some sort of period of time” or “here’s exactly how to use it” or “here’s what to expect” and you’re very upfront and honest with them, then you can beat some of the negative reviews that may come in, otherwise.
Mike McClary: Yeah, I did smell it, they’re definitely right about that. It’s probably what I would imagine a zombie would smell like if it used the face mask, or was doing a facelift. I’ll mix it up.
Matt Clark: We’ve got two more products, a crimping tool.
Mike McClary: Do you know how to use a crimping tool?
Matt Clark: Not really, no. Let me see. A crimping tool, which I found out last time we did one of these live, I guess it helps you trim some wires or something. Manual labor is not really my forte. Let’s see here. We actually do have a spare wire somewhere, so we’re gonna get first live demonstration, Matt uses a crimping tool. Before we move onto that, uh-oh.
Mike McClary: There we go. Looks like a teal zombie.
Matt Clark: Am I looking better already?
Mike McClary: There we go.
Matt Clark: This doesn’t work, one star.
Matt Clark: But yeah this product I guess, basically just has … that stuff does stink, that’s gross. Where’s my paper towel?
Mike McClary: Hold on, we’ll suck it off, let’s see.
Matt Clark: It’s not even on [inaudible 00:50:06]
Mike McClary: There you go.
Matt Clark: One star for that one too. Yes, very nice. I don’t think that’s gonna get the smell off though.
Matt Clark: This product basically just has this card that slides in the back of here. Other than that, it’s a generic product that also has their logo on here. Another example of a product you could source relatively easily. Let’s see if this thing actually works. Can you cut it with this thing?
Mike McClary: You can yeah, but this is just gonna tear off the rubber on the outside. That’s a crimping tool.
Matt Clark: [inaudible 00:50:44]
Mike McClary: [inaudible 00:50:45] just pull, here [inaudible 00:50:46]
Matt Clark: That’s not working at all.
Mike McClary: No, it’s not at all, okay. Further proof that [crosstalk 00:50:56]
Matt Clark: [crosstalk 00:50:56] the wire. All right, no more crimping involved here. This product here does what?
Mike McClary: $35,000 a month in revenue. It’s got a high profit margin though, over 40% profit margin. That means that one product that we don’t know how to use, is making someone who probably knows how to use it, about $15,000 a month in profit.
Matt Clark: You’ve got probably 30% of the audience are just shaking their head.
Mike McClary: I think it’s much higher.
Matt Clark: Yeah.
Mike McClary: All right.
Matt Clark: Last but not least, one more product left.
Mike McClary: Clearly, that I’m using all these beauty products, I clearly need something else.
Matt Clark: It’s still on my face.
Mike McClary: Let’s see, I use the beauty mask, testosterone would be very helpful right now. We have Alphaboost Testosterone Booster. Hopefully this thing won’t give me more acne. Apparently that’s what I have right now. This one does another …
Matt Clark: $72,000, $73,000 a month. This product sells for about 20 bucks. This is another one that you could probably source for like maybe $3 to $5, $4 to $5.
Mike McClary: This has great packaging. If you look at this, we talked about, of all the products, this has probably similar to the other really nice packaging for the [inaudible 00:52:07] we saw. This one has real silver gloss, it’s almost like a chrome outside foil on the outside, multi-colors on the label there. They say that they’re America’s number one best selling. I don’t know best selling what it is, they kind of hide that, but it looks like it’s a high seller to me. Talks about all the instructions on the back. Just a really good looking feel to the product itself.
Matt Clark: Yeah, this is a pretty substantial brand, this is Muscletech, yeah. Look at their brand page, they’ve got all kinds of crazy stuff going on. Yeah, so this is a product that does very well. You could find out that A, this product’s doing well, then start looking at creating your own. You could probably find suppliers for this kind of product all day long. [crosstalk 00:52:49]
Mike McClary: The cool one for this, you can actually find suppliers for stuff. We showed these other products, a lot of them you could source by going to AliBaba and looking overseas. This one, I believe you can actually find here in the United States. If you don’t want to wait for your product to be shipped, or made overseas, this one right here, were able to find just by doing a simple Google search.
Matt Clark: Yeah, so we just looked for testosterone booster private label. Then you can start looking through these listings. If you’re selling a product that’s a cream or something that goes in your body, this one’s gonna be in the middle though, I guess this probably comes from Korea, I guess. Korea I guess, is very known for skincare stuff for some reason. Yeah, a lot of other skincare stuff is gonna come from the US, supplements are gonna come from the US, pretty much everything else from China.
Matt Clark: This product here, you could look for other testosterone boosters, you could probably fin a whole lot of them. Here’s one for example, that sells something similar. Private Label Supplement, these people have been around forever, but this is a testosterone booster. You could basically go here, you could send them an email, you could probably chat with them, you could call them, and they’ll let you know how similar they can get to that product. You may find out that for whatever reason, by looking at the reviews of the existing product that’s already selling well, that something could be improved. If not, you can sell literally something very similar, and then jump into that market and start building your own brand there.
Mike McClary: Granted, like beauty and supplements might be a little more competitive than other product areas, the good thing is nowadays, it’s easy to find suppliers for them. Back five years ago, it was pretty hard to find really high quality supplement manufacturers. There just weren’t a lot around that you could trust. Now, the companies realize that there’s a lot of people out there creating private label brands of supplements and beauty products, and so there’s a demand for them. It’s easy to go out there, do a Google search.
Mike McClary: Rich Henderson and I were talking earlier, that on AliBaba, which used to be primarily sourcing products overseas, they now actually find suppliers for you here in the United States. You can go on AliBaba, search on any product you want, and tell them that you only want to search United States, and they’ll pull up suppliers there as well. Real easy.
Matt Clark: Those are the products we wanted to demo. We’ll get into a couple of question here. We’ve got a few minutes for questions. But before we do that, let’s go ahead and pick our contest winner. We have 4,373 entries. If you haven’t entered yet, go to AmazingSellingMachine.com/contest. You may not have time to win this one, but we’ve got a bunch more coming up, so make sure you go ahead and enter. We’re gonna go ahead and draw our next winner. Yesterday, Kelly Garrett won the first $500 Amazon giftcard.
Mike McClary: Awesome.
Matt Clark: We should have already contacted Kelly to let that person know that they won. Now let’s draw our second winner. We use a contest tool called Gleam, it basically just randomly picks one of the people that have already submitted. I’m gonna change this, so we only give one away, not all 16 remaining.
Matt Clark: We’re gonna do one, and we will draw and let it do its thing. I think it uses random.org or something. Mona Sloan, Mona Sloan from Chicago, Illinois.
Mike McClary: The Bears, awesome.
Matt Clark: Was actually entry 2,847. 2,847, Mona Sloan from Chicago, Illinois got her entry that ended up winning, by connecting with us on Instagram. We’re trying to figure out how Instagram works, and so if you like to use Instagram, go connect with us over there, Facebook, YouTube, everywhere else.
Mike McClary: You can see all two of my Instagram posts. My daughter actually posted the last one for me, Sam.
Matt Clark: Yeah, so congratulations Mona. Like I said, there’s lots more opportunities to win, so go ahead and got to AmazingSellingMachine.com/contest and enter. Now, let’s get into a few questions and then we’ll wrap things up. Let’s see.
Mike McClary: Here’s one right here from Mark Vidalis, mentions, “Hey, it’s always about marketing, so how do they market these products to make those kind of sales?” We already talked a little bit about it. The first part of marketing is gonna be your packaging because that what the customer sees when the product arrives. Maybe it’s the second part. The first part is gonna be the product they look for on Amazon. Having really great images, having a nice title, having a description on Amazon that looks really good, that’s the first of it.
Mike McClary: The second part is when the product arrives. You want to get repeat customers, especially with supplements. Packaging is so much. So when I buy this product, I could probably buy the same product for maybe 15 bucks at a discount store or a generic brand, but if I pay 20 to 30 bucks for a really well packaged product, and they have a nice insert, they send me a follow-up email asking me questions about it, those types of things absolutely help you market your products and continue future products to buy the same products as well, or other products.
Mike McClary: The other part that we’re gonna talk about as far as marketing goes, goes live I believe, Monday. We’re gonna show you our own launching strategy. If you want to make sure that whatever product you’re selling gets in front of as many Amazon buyers as possible, and there’s kind of a mystical, magical formula about how to do this, that we’ve practiced, and created, and fine-tuned, and tweaked. We’re gonna show you that exact blueprint for doing that on Monday.
Mike McClary: Really, it’s not that complicated. If you know the right steps to follow, then you’ll absolutely be able to get your product out there selling, and ranking on Amazon. On Amazon, ranking is a big part of the formula.
Mike McClary: The other part of that, as far as marketing goes, used to be maybe five years ago, there was only one way to get traffic, to get people to see your product. That was with something fairly new called Amazon Sponsored Product Ads. It didn’t work that well at first, and then once people started using it, it got a little better.
Mike McClary: Now Amazon, they give you all these tools to market your products. There are things called Headline Search Ads, that never used to be available to people like us, selling. There’s of course, Amazon Sponsored Products, which work so much better than they used to before them. Amazon allows you to create something called an Amazon Store. Similar to I guess the brand for this here, the Muscle Tech, you can create a page on Amazon, that looks very similar to that. They now give anyone who has their own brand, a product with a trademark, the ability to create your own store.
Mike McClary: There’s also other types of ways of promoting out there too, called social media promos. I could go on for a long time. Everything that I talked about is a tool that Amazon has created in the past couple of years to give to sellers. That doesn’t cover all the other ways to market your products, that we’ll get to at some point in time. Not on this call, but maybe later on.
Matt Clark: Lavender Sky says, “It’s for crimping, not cutting, Mike.”
Mike McClary: Crimping, cutting. I had the first and last letter correct.
Matt Clark: Trying to see, there was one here. We’re getting a lot of questions related to … William Ferguson’s asking about product liability insurance. As far as I know, in the tens of thousands of people we’ve taught this business too, I’ve never heard of one person having a product liability issue.
Matt Clark: Our stance is that in general, it’s a good idea to have. Some of our people do have it, some of them don’t. It’s not a bad idea to go evaluate the cost, and see if the risk/reward is worth it, if you’re willing to pay the extra money to have all that in place. Most of our people do not have that in place to get started. They’re tiny businesses, they’re just getting started, they’re not producing that many sales, and so it’s not usually an issue.
Matt Clark: If you talk to a lawyer or an attorney, they’ll probably advise you to have 20 different kinds of insurance, but then if you’re paying that money out of your own pocket, a lot of times you’re deciding whether or not you want to pay money for that, or pay money for some marketing and that kind of thing, so it is kind of a trade off.
Mike McClary: In my office, we have an insurance company down there that is looking for more people to do this, so it used to be again, like it was, like maybe finding freight forwarders, or finding packaging companies, it was kind of hard to find companies before. Now there’s this huge marketplace out there, insurance companies out there are now looking for private label sellers that they can sell this type of insurance to, and it’s not hard to get. It’s a small percentage of your annual revenue.
Mike McClary: Like I said, you can started without it, and then once you get to a certain point, you just go out there and you talk to them. They look at your revenue figures, and it’s like a couple of percentage points of your overall annual revenue, which is nothing compared to the profits you’ll be making. But again, don’t get too worried about that till later on, till you start making a lot of sales.
Matt Clark: We’ve got a question here from Eduardo, says, “I live in the UK and will be selling in the US. Do I have to pay taxes in both countries?”
Mike McClary: Taxes are another area that you know what, what you really want to do is, you want to talk to a tax advisor. That’s one of the areas we well everyone every state has its own tax laws, every country has its own tax laws. I know there are cities, and counties, and local municipalities have their own tax laws. The best thing to do is just talk to a local CPA or accountants in your area, they’ll know.
Mike McClary: E-commerce is a booming business, there are millions of people selling online, they’re very familiar with it. Just explain to them your situation, and they’ll walk you through it. I don’t live in the UK, but I believe that you do not get double-taxed. You only sell in one place. Rich Henderson is nodding, he’s said yes. He lives in the UK. Actually, he’s homeless, he lives everywhere, but he’s from the UK. Yeah, you only pay in one country. They have treaties, so they don’t have to double-tax. Agan, find a local tax person, they’ll know the answer right away.
Matt Clark: Let’s see, David asks, do we teach how to physically improve an already existing product, or is this just all about how to find a new product and basically repackage, relabel it?
Matt Clark: You could apply almost all of this stuff to any existing product you already have. We’ve had people that were already selling on Amazon, already doing well from a revenue standpoint, but maybe they didn’t really know how to market stuff on Amazon very well, and so that helped them out a lot. The third video we release on Monday is all about marketing.
Matt Clark: We’ve also had people that were selling on Amazon, already doing a couple of million dollars a year, but they weren’t making any money because they’re margins were horrible, because they were doing drop shipping, or something like that. Then they kind of got into the business of creating their own brands, like we teach. That that’s really kind of revolutionized their business.
Matt Clark: It just depends what your situation is. Without knowing your product, whether it’s a good product that we think fits the model. Other than that, Amazon as a platform is pretty much the same, regardless of what you’re selling. Obviously it doesn’t matter if you’re selling books or whatever, a lot of the marketing stuff all works exactly the same.
Mike McClary: Here’s a question here, from Lily Romero, “What if you can’t find a product like the secret cream as a product gets supplied with?” Two things. One, we teach you in the very first training video, that if you go to AmazingSellingMachine.com, the first video shows you exactly how to find products.
Mike McClary: Amazon has I believe, 496,000 products listed on it. I know that because I did a search, just a generic search and pulled up all the products one time. It’s almost a half a million products selling on Amazon. We’re gonna show you exactly how you can find the right products, that meet our criteria, based upon their bestsellers rank, based upon their price, based upon their number of reviews. In fact we’ll give you that criteria, we’ll show you how to find it.
Mike McClary: We also created the tool that Matt mentioned earlier, called the Profit Spotlight Tool. It has I believe, 1,000 products, and that’s just a sampling of the products that meet the criteria. If you go to that first video, and I believe if you watch that, and then enter your email address, you’ll get access for free to that tool called Profit Spotlight, and that’ll give you 1,000 products that we’ve already preselected, that meet our criteria. But more importantly, it’s gonna show you how to find. It’s practically limitless how many products you can find out there, once you know the criteria that we teach in that first video.
Matt Clark: Cool. [Zolie 01:03:46] says, “I want to focus on the UK only. I found a few bestsellers, et cetera, et cetera. Do you think the market in the EU is big enough?” The main markets that we think are worth selling in, are the US, it’s the main, it’s the biggest one. UK, amazon.co.uk is great, Amazon Germany is great, and Amazon Japan is great.
Matt Clark: All of those are great markets that all do billions and billions of dollars a year in revenue. Everything after that is a lot smaller. There’s still people that we have, that do very well selling on some of the other platforms, Amazon Spain, France. But if you’re gonna start somewhere, definitely start with one of those big ones, US, UK, Germany or Japan.
Matt Clark: I haven’t looked at the stats in the past year or so what Germany does, but I know at least a year or two ago, it was doing 14 billion a year, and then Japan and UK are both doing like 9 billion a year. Now I’m sure they’re quite a bit more. The US still does the most, but the competition on those countries is a lot less, and so they’re still great places to sell, if you have access to them, especially if you live in the UK, or have family that lives in the UK. But pretty much everyone else, you might as well sell in the US.
Mike McClary: [Pirovita 01:04:55] mentions, I don’t know if this is a question or a statement, but says, “When they say that you can earn X money a month for a certain kind of product, you can earn that money when you dominate.” That’s not true. You can when you dominate, but I’m gonna pull this up, this power bank as an example. When you dominate, you’ll make $1 million in revenue a month.
Mike McClary: Anchor, a very big brand of power banks and other products, they have several power banks out there that do upwards of $1 million a month in revenue, other ones that do $800,000 a month in revenue, that is dominating. This product, which is a small fish in the pond from power banks, is still doing $50,000 a month.
Mike McClary: To me, I don’t need to dominate. If I have a product that’s doing $50,000 a month and the profit is 20, 30, 40% of that, that a great product to have. I’m more than happy to have that product that I don’t think is dominating, is providing a great living.
Matt Clark: We’ve got more questions here, but a lot of them are covered in the training we have, so we’re probably gonna go ahead and wrap it up. We are over the hour mark, so yeah, thank you for joining us on this live session. We have a lot more live sessions coming up, so like us Facebook, follow us on Instagram, subscribe on YouTube, and you’ll get access, you’ll actually get notified that we have these live sessions coming up. We have a lot more coming up over the next couple of weeks.
Matt Clark: We hope to see you on some more of these, but absolutely make sure you go check out the first two videos on Amazing Selling Machine, and then the third video, which releases on Monday. An easy URL to get over there, is just ASMNow.com/free. We’ll post in the chat, after this video, so go check those out. The first two videos are now live, the third one goes live on Monday, and then the fourth and final one goes live on Wednesday.
Matt Clark: We hope to see you over there. Watch all those videos, and we’ll see you on the next live session.
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