One of the things that have the most influence on people’s buying decisions on Amazon are reviews.
If there are more positive reviews we feel more secure when buying. On the other hand, if there are more negative reviews, we’re much more hesitant. And most often, we decide not to buy.
(Think about how you buy something nowadays. We are in the “Age of Reviews”)
But here’s the thing… negative reviews do not mean that it’s a bad product. People can – and will – give negative reviews for all sorts of reasons.
But still, they are an important buying decision factor for the majority of people.
For you, as a seller, this presents a huge challenge.
If you have a good product, but got a significant number of negative reviews, what should you do?!
“Should I run FB and AdWords ads?”
“Wouldn’t that be a waste of money since people will see negative reviews on my listing?”
And he’s sharing with you his “hack” for today’s 12 Days of Christmas gift #8.
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.