Are you blogging for your business? If so, you know the importance of keeping a content calendar and staying organized. As the Social Media Manager of Amazing.com, I am constantly managing content coming from many different sources, making sure the blog posts are shared on social, and keeping my colleagues aware of what’s going on.
I found this amazing tool that helps me with my sanity when it comes to managing content. It’s called CoSchedule. It’s basically a living, breathing editorial calendar. Here’s why I love it:
It connects with the networks and sites I use
CoSchedule keeps everything you need in one place. In one screen, I can edit a blog post, schedule it, schedule out social posts, assign tasks to others, and much more.
Here are the many sites CoSchedule can connect with:
- Social networks (Facebook, Twitter, LinkedIn, etc.)
- Google Analytics
- Google Calendar
It cuts down on social scheduling time
Previously, our social team had been using Hootsuite for scheduling all social messaging, until we discovered CoSchedule. Our favorite part about CoSchedule is the ability to instantly schedule all social messages for a blog post. It also integrates easily with Google Analytics to make sure each social post is tracked. No offense to Hootsuite, as great a tool as it is, it just doesn’t compare to the ease of use for blog post social sharing.
It helps me coordinate with writers and colleagues
I can keep my whole social team in-the-know about our editorial calendar by adding them as users to CoSchedule. I can also easily assign a user to a blog post or a task. Did I mention CoSchedule keeps an ongoing task list for you?
It tracks my success
CoSchedule actually shows me the top blog posts based on how many times they were shared. As you can see above, our blog post about Amazon’s $100B opportunity is #1, followed by Time Management Tips for Entrepreneurs and our post about Startup Fridays. The reason this is so powerful is you can go back and continue sharing these blog posts since you already know they were successful. I highly recommend re-sharing your successful blog posts again and again as long as they are still relevant.
Do you think you’d use CoSchedule? What other productivity tools are you a fan of?
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.