Selling on Amazon

CoSchedule: The Tool That Cuts Your Content Marketing Time in Half

By October 25, 2015 October 20th, 2019 8 Comments
 

CoSchedule Blog Post

Are you blogging for your business? If so, you know the importance of keeping a content calendar and staying organized. As the Social Media Manager of Amazing.com, I am constantly managing content coming from many different sources, making sure the blog posts are shared on social, and keeping my colleagues aware of what’s going on.

I found this amazing tool that helps me with my sanity when it comes to managing content. It’s called CoSchedule. It’s basically a living, breathing editorial calendar. Here’s why I love it:

It connects with the networks and sites I use

CoSchedule keeps everything you need in one place. In one screen, I can edit a blog post, schedule it, schedule out social posts, assign tasks to others, and much more.

Blog Post Editing - CoSchedule

Here are the many sites CoSchedule can connect with:

  • WordPress
  • Bit.ly
  • Social networks (Facebook, Twitter, LinkedIn, etc.)
  • Evernote
  • Google Analytics
  • Google Calendar

 

CoSchedule-Calendar

It cuts down on social scheduling time

Previously, our social team had been using Hootsuite for scheduling all social messaging, until we discovered CoSchedule. Our favorite part about CoSchedule is the ability to instantly schedule all social messages for a blog post. It also integrates easily with Google Analytics to make sure each social post is tracked. No offense to Hootsuite, as great a tool as it is, it just doesn’t compare to the ease of use for blog post social sharing.

Social Sharing CoSchedule

 

It helps me coordinate with writers and colleagues

I can keep my whole social team in-the-know about our editorial calendar by adding them as users to CoSchedule. I can also easily assign a user to a blog post or a task. Did I mention CoSchedule keeps an ongoing task list for you?

It tracks my success

Top Social Posts - CoSchedule

CoSchedule actually shows me the top blog posts based on how many times they were shared. As you can see above, our blog post about Amazon’s $100B opportunity is #1, followed by Time Management Tips for Entrepreneurs and our post about Startup Fridays. The reason this is so powerful is you can go back and continue sharing these blog posts since you already know they were successful. I highly recommend re-sharing your successful blog posts again and again as long as they are still relevant.

Do you think you’d use CoSchedule? What other productivity tools are you a fan of?

8 Comments

  • Mag Tan says:

    Dear Melissa,
    Thanks for the great, great tip! I’ve set up my brand social networks, and 1 year into ASM, i find myself developed more brands and adding more products into my storefront. I am beginning to worry about keeping a proper schedule for updates and so on for my social networks but it has gotten more difficult with more tasks as hand.
    This is a solution to my situation. Thanks so much for letting us in on this CoSchedule tool.
    😉 Mag.

    • Melissa Pont says:

      So happy to hear this could solve your problem! Social media is basically a juggling act, and this tool definitely keeps everything from staying up in the air 😉

  • Taylor @ CoSchedule says:

    Thanks for writing this awesome review of CoSchedule! We appreciate it!

  • Daniel Perez says:

    Thanks for the idea! I will use this to self track the marketing I do on my new business 🙂

  • Cristóbal Iracheta says:

    Hi Melissa!,
    Ecen though I am a new ASM 6 member, definitely I will use it later once my business start growing!
    Thanks for sharing!

    Greetings from Monterrey, MX!

    Cris

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