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The #1 Reason Your Product Is NOT Selling On Amazon (And How To Fix It)

Discover how to build a successful business with Amazon

People often come to us who are already selling on Amazon, and they can’t figure out why they can’t make any sales. They maybe did some marketing on Amazon, and they couldn’t figure out how to produce consistent sales. We’ve seen this time and time again, and the number one reason why people are struggling to generate sales on Amazon is that their listing is no good.

Your product page on Amazon is what we call the listing that page. If a seller is not getting consistent sales, it is usually because their listing page is terrible and then they’re trying to run ads, and they’re trying to send people their terrible page. And they don’t understand why nobody’s buying.

This is your store. This is what people come to 24 hours a day seven days a week every day of the month to buy your products. If your page or your virtual store on Amazon doesn’t look as good as it possibly can, then you’re missing out on sales every single day.

Yes, so you could take say this is the product you want to sell which is a makeup organizer pretty basic product. We’ve pulled it up on Alibaba which if you’re not familiar is just a supplier sourcing site where you can go out there find suppliers and buy inventory from, and they can create your brand and that kind of thing. So we found one over here. It costs about five dollars or less to get these.

We talk about the certain parts of the listing of the page you want to pay attention to. Number one is going to be your pictures. You want to pay attention to the title then the bullets. And then also to the description at the bottom. This seller has checked all those boxes, and it doesn’t take a lot of time to do that. It just takes a little bit of planning and a little bit of knowledge that you’re learning right now to create a great listing that others will want to purchase from.

One last little tip: if you’re wondering how could I compete with that product’s already got a good number of reviews? They’ve done an excellent job with their listing, but they haven’t done a great job with some of the other aspects. Their packaging isn’t that good, and this instructional manual was also not very good. It’s not even written in very good English, and it’s just not a great experience for people.

If you already sell on Amazon or you want to sell on Amazon and plan to in the future make sure that one of the first things you do whenever you start selling your product great high-quality product photos.

Do some lifestyle images. Look at some good examples on Amazon and then create the rest of your listing. The bullets and the description and the title; make sure all that’s done first before you start worrying about traffic on Amazon. Get the listing right first then worry about traffic and make everything way more efficient, and you’ll waste less money.

If you’re interested in selling your product on Amazon check out our free training series where we go over everything you need to know from not only why is Amazon the source that you want to start with but also how to find products how to source those products. More importantly, how to launch those products in front of millions of active buyers, take care and check out the free training series now.

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How To Find The PERFECT Product To Sell On Amazon

Click Here To Discover How To Build A Successful Business With Amazon – FREE Training Series

Today we’re here to show you how to find the perfect product opportunity to sell you on Amazon and build your own business.

The first criteria that you want to look for and that we use in our businesses is to find a product that’s priced between 17 and 70 dollars. These seem to be the perfect sweet spot. We call it the Goldilocks principle because it means that if you find a product that’s going for less than 17 dollars you won’t make enough of a profit. But if you have a product that goes over 70 dollars, then it’s too expensive to get going in this business, and we want everyone to have this opportunity.

The next criteria we use is something called BSR which is bestsellers rank. And it’s simply Amazon’s way of ranking products by the amount of demand. So the products that have the lobbyists are in other words one have the most demand on Amazon.

Now the third criteria for how to find the perfect product to sell on Amazon is to find a product that’s also not too heavy, and we always recommend using products that are only five pounds or less. This right here Richard gets that for me. We’ve got that five pounds.

The fourth criteria is the number of reviews that a product has in general reviews give you an idea of the level of competition so you can have thousands of reviews then it’s a very competitive product. And again you’re going to struggle to compete with a product that’s already got two thousand reviews. So what we look for is any product has 1000 reviews or less. And again it’s really simple to find. It’s at the top of the page, but it’s also right here under product information. You can see it here. They’ve got an average rating of four point one, and they have 400 full customer reviews. So that’s well below our range you know of a thousand or less.

Now the last the fifth and final criteria is something that we call the ability to private label a product or be able to make this product your brand and to better illustrate that. Let’s pull up this lunchbox again. Now you may think that this is a proprietary design or this company came up with this lunchbox design on their own, but chances are there are hundreds if not thousands of other manufacturers are selling this same type of product right here. I’m going to try to open up like that. There’s no printing, no branding on the inside at all other than on the front label. They have put their logo right here. That is how they private label that’s made this product their own and almost any product on Amazon maybe other than something that’s patented or a product like a cell phone or

Finding the perfect product using the five criteria is the first step in building your own business.

There are other things you’ll need to do as well such as finding a supplier, getting those products shipped to Amazon, creating the perfect product listing and then launching that product. Click Here to get access to free training that covers all that and more!

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How to Combat Increasing Amazon Sponsored Ads Costs and Rank #1

Learn how to handle increasing Amazon Sponsored Ads costs and beat your competitors. Cherie Yvette, Sponsored Ads expert, has helped many businesses scale to making eight figures every year with her Amazon advertising expertise. Watch as she reveals why advertising costs keep increasing, why sellers should be focused on ranking in the number one position, and how sellers can secure their number one rank after they get it. This is just one of four free training videos. Stay tuned as Cherie shares more expert ad advice this week.

WATCH AS CHERIE REVEALS HOW TO BID TO BEAT THE COMPETITION WITH SPONSORED ADS. 

DON’T FORGET TO DONWNLOAD YOUR FREE PDF ROADMAP ON HOW TO BID FOR RANK AND BEAT YOUR COMPETITORS! 

Continue reading “How to Combat Increasing Amazon Sponsored Ads Costs and Rank #1”

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Nail Your Numbers, Raise Your ROI

 

Numbers are boring. I get it. You’re driven by the thrill of making sales, out-maneuvering your competitors, and putting together the perfect product. What doesn’t drive you, on the other hand, are the mind numbing hours spent staring at Excel trying to debug a formula you don’t understand.

This is completely normal. If you’re not yet in the thick of things with your business or everything so far is going fine, it’s hard to appreciate the impact proper financial analysis of your business can have.

Naturally, entrepreneurs want to optimize everything, including their time. It’s easy to see straight ahead and visualize the importance of marketing or product development, but what’s the ROI, for example, for charting out predicted sales for the next 2-3 years? The value isn’t immediately obvious.

So I thought it’d be helpful to outline why building a financial model for your business actually has a great ROI for your time.

Here are the five reasons you should build a financial model:

1. You can’t make decisions in a vacuum.

If you wanted to change your price or overhaul your business model tomorrow, what would you lean on to make that decision?

Maybe a couple of customers told you they liked the IDEA of a new price or it just seems to feel right in your gut. Well, you should know that 1) customers don’t know what they want and 2) your gut is a terrible business partner.

Customers are flighty squirrels that are naturally biased towards pleasing you, and your gut still doesn’t forgive you for your last midnight run to In-N-Out. You know what will never lie to you? Numbers.

A good, well thought-out financial model could easily answer these questions for you. They’ll give you a lot more concrete data to go off of than some of your more subjective techniques. A financial model could tell you “No, you can’t lower your prices actually,” and “Duh, a new business model would fit nicely with your other metrics.”

2. You will need it to fundraise.

At some point in your business, you might want to get outside funds from VC (venture capital), angel investors, a bank, or even your friends. Guess what investors love (besides open-collared business shirts)? Numbers. When you fundraise, you will absolutely need to show that you have a grip on your business metrics.

Investing is a quantifiable numbers game just like your business. They want to see that behind your gigantic “invest in me” smile, the numbers make sense, and that you know your stuff. If you can’t speak the language of VC, you can at least speak numbers.

When I was at Juvo Capital, I was presented a financial model from a shopping comparison startup. The CEO was as charismatic as a bag of potatoes (no offense to potatoes). However, even after hours of research, I couldn’t find a single flaw in their five year projection model. They had such a grip on their numbers that they ended up teaching US something (and my general partners made their money in…. shopping comparison sites).

We invested.

And then Home Depot bought them. Turns out Home Depot also liked their numbers.

3. You can use it to benchmark your… everything.

People often refer to launching a business as “pushing off from shore” and into the ocean. You can’t see the beach, you can’t see where you’re going, and something just brushed up against your leg.

Part of the reason this is so unnerving is because you have no idea if you’re doing anything right. Is ok not to turn a profit sometimes? Does my growth rate mean my product is doing well… or doing terribly?

When you model out your numbers, you have the opportunity to not only internally benchmark what you want to achieve and where you want to be, but you can integrate OTHER companies benchmarks into your system. Did you know that last month Buffer’s churn rate was 7%? If your business is subscription based or anything related to Buffer, then that information is crucially important. If you don’t measure it, you can’t manage it.

4. Let it do the validation for you.

If you’re still in the idea & testing phase of the business, a model can still be useful. Often without running a single survey or an MVP experiment, you can rule out a business idea based purely on the numbers.

I’ve lost track of how many people have launched businesses only to find out in Year 2 that “we can’t make money doing this”. Who would have known that selling refrigerators, with free shipping as your key differentiator, is a bad idea? You don’t have to be psychic; you just have to know your way around a financial model.

When I was in high school a million years ago, I created a site where you could sell eBay items through barter, instead of direct payment. Had I just drawn out the numbers in Excel, I would have realized I wasn’t moving towards hockey stick growth. I was moving towards being a charity.

5. It’s the ultimate test of “do you understand your industry well enough” test.

It’s ok to jump into a business and an industry you know nothing about (ask Richard Branson). Outside of trolling through industry “zines” and having “coffees” 3 times a day, what do you think can help you visualize and conceptualize your industry much faster than anything else? Can you guess it?

It’s modeling.

If you want to master this game, you need to master your numbers.

Click here to start mastering your own numbers with Financial Modeling for Startups & Small Businesses.

Evan Kimbrell is the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. His clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Walmart, Dick’s Sporting Goods, & GNC.

Click here to learn more about Evan!

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5 Ways to Quickly Build Your Email List

 

Your email list is one of the most important assets that you can have in an online business.

It doesn’t matter if you sell physical products or digital products and services. When you have a small targeted email list, it’s easier to start any business in any niche, because you have instant access to a database of potential customers who are interested in what you want to sell.

It’s not easy to build an email list, especially when you are just starting out, but there are a few methods that you can use to get great results.

Here are the 5 easiest ways to start building your email list:

  1. Use inserts. If you sell physical products on Amazon, or on your own website, add an insert—tell your customers to go to your website or landing page and enter their name and email address in exchange for something you give them for free. You can give them an extended warranty for their products, a discount code for future purchases, an ebook, or even a video course. Your imagination is the limit for what you can give them for free, in exchange for their contact information.
  2. Create educational content (articles) on your website, and share them through social media in groups interested in your niche. Try to rank these articles on google and other search engines for specific targeted keywords, in order to get traffic to them. On your website, add different types of opt-in forms (sidebar opt-ins, pop-ups, or hello bars). Once you get traction with this, it’s a never ending source of free leads.
  3. Build a landing page and drive traffic to it.  This can be one of the most effective methods if you get it right. First of all, think of something that you can give away for free to your subscribers. Make sure that what you are giving away is related to what you want to sell, so that it makes sense to customers when your promote it to them in the future. After this is ready, start driving traffic to that landing page (using Facebook Ads, Google Ads, Bing Ads, or other types of paid traffic). Make sure to test this and tweak it many times before you get the optimum conversion rate—but once you do that, scale as much as you want.
  4. Create a Facebook group. The admin of the group can ask members a set of questions before they join the group. One of the questions might be for your members to give you their email address in order to join the group. Grow your group to the stage where it gets organic traffic— a few member requests every day. Once you get the group to that stage, be sure that you also have good content, good branding, and great interaction in the group, so that people will recognize the emails they get from you. This method is free, and if your group grows larger and larger, you will get more member requests every day (which means more email subscribers every day).
  5. Build a YouTube channel. Start creating tutorial videos for your niche, which you can easily rank for targeted keywords. The more videos you upload and rank, the more free targeted traffic you will get from Youtube. In the video description, add a link to an opt-in form or landing page where people can go and subscribe to your email list. Be sure to point this out at the end of the videos! This method has two advantages: First, you build a following on Youtube, and second, you build your email list using free targeted traffic.

These 5 methods of growing your email list are the easiest to start with, and the most cost-effective. The majority of them don’t even require driving paid traffic!

Now it’s time for you to take action and start using the methods that are the best fit for you. Focus on one method at a time until you make it work, then scale by moving on to a different one.

Learn more about email marketing with Sorin Constantin’s course, “Email Marketing Basics: A Step-By-Step Beginner’s Guide.” Access this course on Amazing.com with the link below:

https://www.amazing.com/course/243