Learn how to structure Amazon Sponsored Ads campaigns to beat your competition: Cherie Yvette is a leading expert in Amazon advertising. Watch as Cherie reveals her proven strategy for staying ahead of changes to the algorithm on Amazon, the step by step process to creating a structured advertising campaign, and the benefits that structured campaigns have to profits and conversion rates.
Learn how to handle increasing Amazon Sponsored Ads costs and beat your competitors. Cherie Yvette, Sponsored Ads expert, has helped many businesses scale to making eight figures every year with her Amazon advertising expertise. Watch as she reveals why advertising costs keep increasing, why sellers should be focused on ranking in the number one position, and how sellers can secure their number one rank after they get it. This is just one of four free training videos. Stay tuned as Cherie shares more expert ad advice this week.
WATCH AS CHERIE REVEALS HOW TO BID TO BEAT THE COMPETITION WITH SPONSORED ADS.
DON’T FORGET TO DONWNLOAD YOUR FREE PDF ROADMAP ON HOW TO BID FOR RANK AND BEAT YOUR COMPETITORS!
Numbers are boring. I get it. You’re driven by the thrill of making sales, out-maneuvering your competitors, and putting together the perfect product. What doesn’t drive you, on the other hand, are the mind numbing hours spent staring at Excel trying to debug a formula you don’t understand.
This is completely normal. If you’re not yet in the thick of things with your business or everything so far is going fine, it’s hard to appreciate the impact proper financial analysis of your business can have.
Naturally, entrepreneurs want to optimize everything, including their time. It’s easy to see straight ahead and visualize the importance of marketing or product development, but what’s the ROI, for example, for charting out predicted sales for the next 2-3 years? The value isn’t immediately obvious.
So I thought it’d be helpful to outline why building a financial model for your business actually has a great ROI for your time.
Here are the five reasons you should build a financial model:
1. You can’t make decisions in a vacuum.
If you wanted to change your price or overhaul your business model tomorrow, what would you lean on to make that decision?
Maybe a couple of customers told you they liked the IDEA of a new price or it just seems to feel right in your gut. Well, you should know that 1) customers don’t know what they want and 2) your gut is a terrible business partner.
Customers are flighty squirrels that are naturally biased towards pleasing you, and your gut still doesn’t forgive you for your last midnight run to In-N-Out. You know what will never lie to you? Numbers.
A good, well thought-out financial model could easily answer these questions for you. They’ll give you a lot more concrete data to go off of than some of your more subjective techniques. A financial model could tell you “No, you can’t lower your prices actually,” and “Duh, a new business model would fit nicely with your other metrics.”
2. You will need it to fund raise.
At some point in your business, you might want to get outside funds from VC (venture capital), angel investors, a bank, or even your friends. Guess what investors love (besides open-collared business shirts)? Numbers. When you fundraise, you will absolutely need to show that you have a grip on your business metrics.
Investing is a quantifiable numbers game just like your business. They want to see that behind your gigantic “invest in me” smile, the numbers make sense, and that you know your stuff. If you can’t speak the language of VC, you can at least speak numbers.
When I was at Juvo Capital, I was presented a financial model from a shopping comparison startup. The CEO was as charismatic as a bag of potatoes (no offense to potatoes). However, even after hours of research, I couldn’t find a single flaw in their five year projection model. They had such a grip on their numbers that they ended up teaching US something (and my general partners made their money in…. shopping comparison sites).
And then Home Depot bought them. Turns out Home Depot also liked their numbers.
3. You can use it to benchmark your… everything.
People often refer to launching a business as “pushing off from shore” and into the ocean. You can’t see the beach, you can’t see where you’re going, and something just brushed up against your leg.
Part of the reason this is so unnerving is because you have no idea if you’re doing anything right. Is ok not to turn a profit sometimes? Does my growth rate mean my product is doing well… or doing terribly?
When you model out your numbers, you have the opportunity to not only internally benchmark what you want to achieve and where you want to be, but you can integrate OTHER companies benchmarks into your system. Did you know that last month Buffer’s churn rate was 7%? If your business is subscription based or anything related to Buffer, then that information is crucially important. If you don’t measure it, you can’t manage it.
4. Let it do the validation for you.
If you’re still in the idea & testing phase of the business, a model can still be useful. Often without running a single survey or an MVP experiment, you can rule out a business idea based purely on the numbers.
I’ve lost track of how many people have launched businesses only to find out in Year 2 that “we can’t make money doing this”. Who would have known that selling refrigerators, with free shipping as your key differentiator, is a bad idea? You don’t have to be psychic; you just have to know your way around a financial model.
When I was in high school a million years ago, I created a site where you could sell eBay items through barter, instead of direct payment. Had I just drawn out the numbers in Excel, I would have realized I wasn’t moving towards hockey stick growth. I was moving towards being a charity.
5. It’s the ultimate test of “do you understand your industry well enough” test.
It’s ok to jump into a business and an industry you know nothing about (ask Richard Branson). Outside of trolling through industry “zines” and having “coffees” 3 times a day, what do you think can help you visualize and conceptualize your industry much faster than anything else? Can you guess it?
If you want to master this game, you need to master your numbers.
Evan Kimbrell is the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. His clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Walmart, Dick’s Sporting Goods, & GNC.
If you’ve ever wanted to start selling on Amazon, you need to watch this video. We’ll give you a step by step guide for starting your own business on Amazon and be able to quit your full-time job to pursue your dreams.
Danna joined the Amazing Selling Machine community a year ago to learn how to sell on Amazon, step by step. She has already hit $200k in sales. She built her Amazon business selling in the U.S market while living in Panama and working a full-time job. She shares her insider tips for testing product listings to rank on Amazon, reinvesting to grow the business quickly, launching a second product, and building a customer email list.
Table of Contents:
What is Amazing Selling Machine?
Is the Amazing Selling Machine (ASM) Course Necessary?
Testing Product Listings to Rank on Amazon
Encountering Struggles and Never Giving Up
Reinvesting to Grow the Business Quickly
Amazing Selling Machine Helps Find Products in All Categories
Launching a Second Product
Building Your Customer List When Amazon Does Not Give Emails
Daily Routine – Business and Full Time Job
End Goal – Leave Full Time Job
During her interview with Mike McClary and Matt Clark, Danna explains how after finishing her Amazing Selling Machine training and launching her product, she began to see a couple of sales a day. Every day Danna worked to read and learn how the Amazon market operates, and within two months her products sales exploded. Inventory she thought would last a month ended up only lasting her a week. Read More
Starting an Amazon business made sense for Kristy Verity after learning about the Amazing Selling Machine (ASM) training course. She felt stuck in her corporate job and decided to make a change. Through the teachings of ASM, Verity started her own business selling physical products on Amazon.
Over the past four years, she has built her brand, launched multiple products, and sold millions of dollars in products internationally. Here, she offers her tips on product cost, product selection, launching additional products under your brand, reviews, and marketing with Amazon sponsored ads.
Amazing Selling Machine Paved the Way
Amazon Seller Business Tips
The Millionaire Wanderer – Meet This World Traveler Who Started Selling on Amazon 4 Years Ago – Video Transcript Read More