5 DEADLY Sins Of Selling On Amazon FBA (And How To Avoid Them)

By Amazing Selling Machine, Selling on Amazon

Want to learn the five deadly sins for selling on Amazon that caused people to fail and how to avoid them. Stop what ever else you’re doing and watch this video now. 

Not only do we run our own successful physical products businesses on Amazon. We’ve taught over 30000 people how to become successful sellers on Amazon and they’ve even been featured in Forbes Entrepreneurs Success Magazine and Business Insider.

After reading about the 5 Deadly Sins, be sure to check out our FREE training series at Amazing Selling Machine, where you can learn how to build a successful business with Amazon

1. So the first deadly sin of selling on Amazon is focusing on personal preference rather than on data. You know this is one of the biggest things that people had to get over and we started teaching them this model years ago. It’s that you know everyone has a brilliant product idea. There’s something that they want to sell that nobody’s ever sold and they think is going to do great. The problem is is that if you’re building a business to make money that’s a very risky way to do it. The good thing about selling on Amazon is Amazon gives you the data of what’s selling well. You can find out how many competitors are. You could find out how many reviews that they have. So Amazon has a massive amount of data but that gives you the opportunity to really filter down into opportunities that are proven with high sales volume and low competition. So you don’t have to guess. So don’t worry about you know trying to be the first person to market with some brilliant idea. Let Amazon tell you what the best products are and start there first. 

2. Number two is not enough profit margin. And this one is absolutely huge because if you don’t have enough profit margin you’re not going to be able to take advantage of really putting any marketing efforts into it. One of the biggest things on Amazon right now is Amazon’s marketing plan from our advertising platform in a way you can really dominate your competition is making sure you have enough profit margin in there to actually afford to spend ads. And the big thing that happens with this is people tend to get a little lazy when they start looking at the pricing. They just find out exactly what the manufacturer will sell it for and they say Okay well then I can sell at this price and there is a profit margin but there’s more to it than that. And Amazon actually has a fantastic free tool that allows you to know exactly what to target what your expenses will be. And in my personal opinion I recommend no less than 20 percent profit margin. You really want to focus for around 30 percent. That’s a really a magic number where it gives you a lot of freedom to be able to spend money to grow and market your product and then be able to take profit out for yourself as well. 

3. The third deadly sin is selling a low quality product. A lot of times when somebody comes to us that’s who they’ve been through our training or has never been through our training and they’re like I don’t understand why my business isn’t working. One of the first things we always look at is their product. Are they selling a good high quality product. I’m a one time we were sitting in a private mastermind and this guy had his product up on the screen and was like I don’t know maybe I’m not doing some of the advertising stuff right. But Jason was talking about I’m not getting my traffic from outside of Amazon to work well and the people are giving them nice marketing ideas. And I started looking at his reviews and I was like looks like your product doesn’t actually work. That’s something that you need to sort out first before anything else. Otherwise you’re going to be fighting bad reviews. You’re not going to get as many positive reviews. 

You’re not going to get as many referrals sales and repeat buyers. So first things first. Make sure you have a good high quality product that you’re selling on Amazon. 

4. Poor inventory management. This one will kill your business. And when you’re first launching on Amazon and first starting you’re going to run out of inventory. We actually never recommend anyone buying too much inventory because you want to make sure your product first sells. But then once your product starts selling then you gotta take strict control of your inventory because one of the things that happened is as you run out of inventory and other people are able to take the momentum that your product being void has gained once you get your inventory back in you have to fight climb and scrape to be able to get those sales back. It takes you a lot more spending on Amazon ads. It is just a lot of work. But if you forecast and I recommend trying to do a 24 month you can do a 12 month but almost a 24 month rolling forecast of your expected inventory needs so that you can really understand how much inventory you have how long it’s going to be and you can order in the right amount of time poor inventory management will absolutely crush a business. 

5. The fifth and final deadly sin is focusing on traffic before conversion. A lot of times you know especially if you like marketing especially if you’re trying to build your business fast. Like I just want to start getting sales and the easiest way you think to get sales is to start just turning on ads. 

Maybe you’re turning on Amazon ads maybe you’re turning on Facebook ads or any other source of traffic you have access to your posting on social media. 

Any way you can get people to find and buy your product. You start doing that stuff first. The problem is if that’s backwards you want to make sure before you start especially spending money for people to go check out your product on Amazon that you have a good high quality product listing and on Amazon that means good photos good title good bullet points good description at least a handful of good solid reviews because if you get all that stuff in place first then all of that traffic is going to be way more profitable otherwise you may spend too much money on ads and be like ad is business just isn’t working. Just keep losing money. I don’t really get it but if you would have just focused on creating the best listing possible first then turning on the ads much more profitable and you’re off and running it can start scaling your business. 

If you like this video and found it helpful please please please leave the comment “amazing” in the comments on YouTube and make sure to check out our completely free six part training series that’ll teach you a proven process to build a profitable brand on Amazon covering everything from how to scientifically pick a product that’s a proven winner all the way how to optimize and launch your product for maximum traffic and sales. Check it out amazing selling machine.

How To Find The PERFECT Product To Sell On Amazon

By Amazing Selling Machine, Selling on Amazon, Strategy, Tips & Tricks

Click Here To Discover How To Build A Successful Business With Amazon – FREE Training Series

Today we’re here to show you how to find the perfect product opportunity to sell you on Amazon and build your own business.

The first criteria that you want to look for and that we use in our businesses is to find a product that’s priced between 17 and 70 dollars. These seem to be the perfect sweet spot. We call it the Goldilocks principle because it means that if you find a product that’s going for less than 17 dollars you won’t make enough of a profit. But if you have a product that goes over 70 dollars, then it’s too expensive to get going in this business, and we want everyone to have this opportunity.

The next criteria we use is something called BSR which is bestsellers rank. And it’s simply Amazon’s way of ranking products by the amount of demand. So the products that have the lobbyists are in other words one have the most demand on Amazon.

Now the third criteria for how to find the perfect product to sell on Amazon is to find a product that’s also not too heavy, and we always recommend using products that are only five pounds or less. This right here Richard gets that for me. We’ve got that five pounds.

The fourth criteria is the number of reviews that a product has in general reviews give you an idea of the level of competition so you can have thousands of reviews then it’s a very competitive product. And again you’re going to struggle to compete with a product that’s already got two thousand reviews. So what we look for is any product has 1000 reviews or less. And again it’s really simple to find. It’s at the top of the page, but it’s also right here under product information. You can see it here. They’ve got an average rating of four point one, and they have 400 full customer reviews. So that’s well below our range you know of a thousand or less.

Now the last the fifth and final criteria is something that we call the ability to private label a product or be able to make this product your brand and to better illustrate that. Let’s pull up this lunchbox again. Now you may think that this is a proprietary design or this company came up with this lunchbox design on their own, but chances are there are hundreds if not thousands of other manufacturers are selling this same type of product right here. I’m going to try to open up like that. There’s no printing, no branding on the inside at all other than on the front label. They have put their logo right here. That is how they private label that’s made this product their own and almost any product on Amazon maybe other than something that’s patented or a product like a cell phone or

Finding the perfect product using the five criteria is the first step in building your own business.

There are other things you’ll need to do as well such as finding a supplier, getting those products shipped to Amazon, creating the perfect product listing and then launching that product. Click Here to get access to free training that covers all that and more!

SellerCon: Amazon Seller Conference 2019

By SellerCon, Selling on Amazon, Strategy

SellerCon is our Amazon Seller Conference where entrepreneurs gather to discover proven strategies to grow their business, develop connections with other business owners, and learn from successful Amazon millionaires.

SellerCon is THE LARGEST Amazon Seller event out there. Our 3-day convention provides Amazon Sellers the opportunity to learn new tactics, meet fellow entrepreneurs, and access the right resources to boost their Amazon business growth.

Attendees will learn specific skills to increase Amazon sales, run targeted advertising campaigns, create email funnels that generate sales in the background, as well as develop listings, web pages, and content that converts.

>>> Register now through February 6th to take advantage of our early bird special, discounted rate.  <<<

When and Where is SellerCon 2019?

SellerCon 2019 will take place June 21 -23rd at the MGM Grand in Las Vegas, Nevada. (Previous SellerCons have been hosted in Orlando, Florida, Barcelona, Spain, and Texas.)

What to Expect From Our Amazon Seller Conference

Matt Clark and Jason Katzenback, Amazing’s Co-Founders will kick-off the conference with information of what to expect and how to make the most of the SellerCon experience.

SellerCon is packed with speakers and events designed for sellers seeking innovative ways to scale their Amazon business. Each session is designed to give attendees insight into the most effective ways to problem-solve and implement proven strategies that are currently working on Amazon. Read More

Grow Your Amazon Business by Learning Sponsored Ad Shortcuts

By Amazing SellerPro, Selling on Amazon

In the latest Amazing SellerPro training course, Sponsored Ad Shortcuts: How to Use the ManageByStats Ad Manager to Save Time and Make More Money with Your Ads, you will learn how to make the most of the tools available on ManageByStats (MBS) Ad Manager – saving both time and money by cutting down on ad waste.

Instructed by Amazon Expert Shane Oglow, attendees will walk away from this course knowing MBS Tool layout and capabilities, the difference between the MBS Advertising Tool and the Seller Central Tool, how to improve use of keywords, and cut down on Ad waste.

Amazon Expert Shane Oglow

Prior to his success on Amazon, Shane Oglow found himself dissatisfied with his career in finance. Looking for a change of pace, he began selling on Amazon in 2013. His consistent and strategic effort brought him seven figure success within two years. He was invited to become a mentor for the students of Amazing Selling Machine and has since become an instructor. He continues to enjoy sharing his expertise to help thousands of Amazon sellers build successful businesses of their own.

Is this Amazon Seller Course for You?

This course is for anyone who has had difficulty understanding Amazon Pay Per Clicks and struggles to choose the best avenue to optimize advertising campaigns. In this course, Shane Oglow guides sellers on how to use the ManageByStats Advertising Tool on Amazon to boost your confidence, understand your data, and save time, and money.
Read More

Get the Latest Amazon Updates with Amazing SellerPro

By Amazing SellerPro, Selling on Amazon

With Amazing SellerPro, Amazon sellers get access to Amazing Updates, hosted by Shane Oglow. Amazing Updates provides a complete look into recent Amazon changes that may impact sellers, suggestions on which Amazing SellerPro courses can best help sellers stay ahead of their competition and maximize results, and an in-depth interview with an expert instructor. The up close and personal instructor interviews allow sellers to get to know the instructors on a deeper level, as they share the strategies that have led them to Amazon business success.

Amazon Update Expert

Oglow began selling on Amazon in late 2013 and has seen the company through numerous changes. By planning strategically and constantly monitoring Amazon’s evolving platform, he grew his business to over 7-figures in just two years.* Shane continues to expand and grow his business while serving as an Amazing Selling Machine mentor and instructor. He shares his expert tips with Amazing SellerPro members each month and has helped thousands of students grow their own Amazon businesses. Read More

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