Amazon has changed a lot since I started selling on it in 2010. Sales were less than 10% compared to today. If you knew the right marketing strategies to rank and convert on Amazon, you could win with almost any product.
If you’re testing out selling on Amazon and aren’t sure if you’re going to continue past the first few months, it may not be worth the cost to set up a corporation to sell on Amazon. You can start as an individual. Later, you can create a corporation and add those details to your Seller Central account.
Do your Amazon products need to relate? Consider that most buyers of Amazon FBA businesses want to buy a single brand of products. They want a brand they can grow through adding more products and more marketing channels. If you want to build the most valuable business possible, here’s why focusing on building a single brand with related products works best.