Stop Running Your Business And Start Leading It

By Amazing Accelerator, SellerCon

Do you remember that amazing feeling, that excitement of when you were first starting your business? That hope that it ignites in you. Of the freedom that you’re going to have when you have your own physical products business up and running.You’re going to be able to do the things that most excite you because finally, you’re going to be happy.

Along the way, challenges arrive. And when they do, it’s so easy to place blame. Blame on someone or something else, but what’s wrong with your business, it’s not some external factor. The source of your success or failure does not rely on being someone else, somewhere else. What I believe in my heart is that you need to take account for what you want. 

The difference between running a business and leading a business is the vision. I believe that when you start leading your business and you have a passion behind said vision, that vision isn’t to be rich. That vision is because of what you want to achieve. You’ll have so much passion that you’ll look at those hurdles as nothing but just everyday, easy obstacles. Yeah, you got to deal with them, but you’re happy to jump right over them because your vision is way, way bigger.

To prove this, here are the top 3 reasons why businesses fail.

  1. Starting a business for the wrong reason. If you’re not clear on your “why,” then it’s going to be almost impossible to follow through.
  2. Lack of planning. This could be not understanding the product you’re selling, who the customers are or why they want to buy your product. Businesses succeed because it’s not about caring what the product is but who the customers are and why customers want the product. Knowing what to focus on is key. 
  3. Poor management. This includes lacked financial management, managing the plans, and bad hiring. 

There are no excuses. Businesses that fail, the top three reasons are because of the business owner.

Your business and your life and going to overlap. Don’t lie to yourself and say, “No, they’re two different things.” You can’t be an evil business person, greedy for money and that not overlapping to your family life. If you’re not honest with yourself about what you want most in life, then how can you lead it? Because you’re going to be confused. You’re going to have no idea why you’re leading. 

I believe that with every ounce of my soul that you can gain control of your business. You can feel energized because you’re in sync with the life that you enjoy living. But it all starts with deciding whether you want to continue running your life and running your business or leading it.

The world doesn’t need more runners. It needs more leaders. Leaders that will make an impact on this world. That are going to feed the poor, protect the weak, and love the unlovable. I beg each of you to take this to heart. I know I am not the only person that’s lost a child. But I’m the only person on this stage talking to you right now, so please listen to me. Don’t let it be something like that, that’s going to make you change. You have the power to decide to do that now and lead. You are capable of so much more than you think. You deserve a life that makes an impact on this world. And you can. 

Don’t run a life full of regrets and doubts. Instead, lead your life. Lead your business. And let’s make a difference in this world. 

Spy, Steal & Deploy | A Powerful Approach To Grow And Scale Your Business On Facebook

By SellerCon

Learn a powerful creative first approach for e-commerce brands to scale efficiently, maximize return on ad spend and scale on Facebook. Get up to date training and unbelievable Amazon selling resources for $1 for the first 30 days with SellerPro.

Spy, Steal and Deploy. I was expecting when I put this name here, Spy, Steal and Deploy, that system to see more Amazon people come here and fill out the room. Spy and Steal, we all like that. There’s nothing shady, nothing illegal about this system. It’s a powerful creative first approach, that’s what I will talk about today is a powerful creative first approach for e-commerce brands to scale efficiently, maximize return on ad spend. That’s the ROAS, return on ad spend and scale on Facebook.

The three main points, I want to cover today is what’s new with Facebook? What’s changing, and how you can take advantage of it, how all of us can take advantage of it. And then why creative has become the main driver of performance on Facebook. It used to be targeting, now creative is becoming the king, and I’m going to talk about this. Then I’m going to show you a powerful system, which I call Spy, Steal, and Deploy. We use it all the time on how to crush your competitors and scale efficiently. This works best for e-commerce brands.

Over the last three, three and a half years, I’ve been privileged to work with some great brands, like multi-million, multi-billion dollar companies even. These brands are huge media buyers. Some were spending about 2 million a month on Facebook. I started from spending $100 on Facebook to go to and manage and spend about $2, $3 million a month on Facebook. That’s what we’ve been doing, but some of these are e-commerce brands, mobile gaming. That’s half of my portfolio. E-commerce brands another half of my portfolio, but also SAAS businesses, Amazon brands. If we zoom into the e-commerce part of the clients I worked with, they span over these categories: supplements, beauty, health and wellness, fashion, clothing, different categories.

Really what’s happening right now on Facebook is they’re simplifying the way ads run so that the idea is to level the game field between the huge media buyers people who are spending between $1 to $3 million a month and people who probably have a $1000 monthly budget to spend. Facebook is trying to level the game field for everyone so that it gets easy for people, for anyone to get there and be successful without having the skills and crazy strategies that everybody’s teaching. There’s $1000, $2000 coaches you use to buy to run ads successfully. Right now, Facebook is trying to simplify that, so it’s all good news.

Creative is right now the main driver of performance. Over the last 12 months, what has happened on Facebook is machine learning has drastically improved. The algorithms at Facebook have shifted towards; they’re getting more efficient. Right now, you can only drive 50 conversions, between 50 and 100 conversions to Facebook without even doing too much targeting, segmentation on placements, all kinds of crazy strategies.

The only thing, guys, you are in control, like all of us have control of is creative. Creative, the images, the videos, everything that we saw before that, this is what you have control of.

The second phase is my favorite. Here we get to analyze their creative. Steal. Who is familiar with this here? A lot of people know. That’s the ad library. Ad library was recently released by Facebook when they were in Congress about all the privacy issues. They provided this ad library, available for everyone. You don’t even have to be spending on Facebook to have access to this. You see the URL down below. The ad library gives transparency to everyone to get. You can type in Facebook page; if you know your competitor, you can type in their page there. It will look something like this.

Deploy. How to test creative, find your winners while preserving your budget. So if you don’t learn anything from a test, you have wasted money. If you don’t know how to test efficiently and learn, you have wasted money. This is the only way when you’re wasting money when you’re testing. If you test the right way and you don’t produce winners, you’re not wasting money, you learn. You fail. You learn that something is not working so now you have more chances to get the winner with your next round of testing.

You find the winner from this variation, and then you keep testing the text. You keep testing different text once you find that winner. Then you already have a solid creative that are performing great for you. You can scale it, and then you repeat the entire cycle. If this here was so fast at the end, you can find this entire training on seller pro. I have six courses over there. The sixth course is coming next month. So take a picture of that, seller pro. You can access this entire training there in much more detail. You can start rolling from there.

Discover how to build a successful business with Amazon – FREE Training Series from Amazing.

SellerCon: Amazon Seller Conference 2019

By SellerCon, Selling on Amazon, Strategy

SellerCon is our Amazon Seller Conference where entrepreneurs gather to discover proven strategies to grow their business, develop connections with other business owners, and learn from successful Amazon millionaires.

SellerCon is THE LARGEST Amazon Seller event out there. Our 3-day convention provides Amazon Sellers the opportunity to learn new tactics, meet fellow entrepreneurs, and access the right resources to boost their Amazon business growth.

Attendees will learn specific skills to increase Amazon sales, run targeted advertising campaigns, create email funnels that generate sales in the background, as well as develop listings, web pages, and content that converts.

>>> Register now through February 6th to take advantage of our early bird special, discounted rate.  <<<

When and Where is SellerCon 2019?

SellerCon 2019 will take place June 21 -23rd at the MGM Grand in Las Vegas, Nevada. (Previous SellerCons have been hosted in Orlando, Florida, Barcelona, Spain, and Texas.)

What to Expect From Our Amazon Seller Conference

Matt Clark and Jason Katzenback, Amazing’s Co-Founders will kick-off the conference with information of what to expect and how to make the most of the SellerCon experience.

SellerCon is packed with speakers and events designed for sellers seeking innovative ways to scale their Amazon business. Each session is designed to give attendees insight into the most effective ways to problem-solve and implement proven strategies that are currently working on Amazon. Read More

Amazon Seller Conference 2018

By SellerCon, Selling on Amazon

SellerCon is an Amazon Seller Conference where sellers learn strategies from Amazon millionaires, network with other entrepreneurs, as well as meet mentors and potential business partners.

Our 3-day convention provides Amazon Sellers the opportunity to learn strategies and gain resources to improve their Amazon business growth. Attendees may specifically learn techniques for improving Amazon sales, running effective advertising campaigns, creating email funnels that generate sales on autopilot, as well as developing high-conversion listings, web pages, and content. Click here for information about SellerCon 2020.


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Sell an Amazon Business

By Amazing Selling Machine, SellerCon, Selling on Amazon, Strategy, Student Stories, Tips & Tricks

Learn how to sell an Amazon business from an expert: Brendan Morris .

One way to be successful on Amazon is to create a successful business, sell it, start another business, and keep repeating the process. Brendan Morris, SellerCon attendee and Amazing Selling Machine member, shares his insight into this process and provides tips on how sellers can effectively build a successful Amazon business that people will want to buy.

His tips include focusing entirely on cash flow, automating as much as the process as possible, strategically selecting smaller items to build up the brand, and doing a ton of research on keywords before starting out.

Index:
How to Sell Your Amazon Business
Increase Cash Flow Before Selling Your Amazon Business
Amazon Automation
Sell Smaller Products on Amazon
Amazon Product Research
Meet This $30 Million Dollar Seller and Entrepreneur – Brendan Morris Video Transcript

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