Spy, Steal & Deploy | A Powerful Approach To Grow And Scale Your Business On Facebook

Learn a powerful creative first approach for e-commerce brands to scale efficiently, maximize return on ad spend and scale on Facebook. Get up to date training and unbelievable Amazon selling resources for $1 for the first 30 days with SellerPro.

Spy, Steal and Deploy. I was expecting when I put this name here, Spy, Steal and Deploy, that system to see more Amazon people come here and fill out the room. Spy and Steal, we all like that. There’s nothing shady, nothing illegal about this system. It’s a powerful creative first approach, that’s what I will talk about today is a powerful creative first approach for e-commerce brands to scale efficiently, maximize return on ad spend. That’s the ROAS, return on ad spend and scale on Facebook.

The three main points, I want to cover today is what’s new with Facebook? What’s changing, and how you can take advantage of it, how all of us can take advantage of it. And then why creative has become the main driver of performance on Facebook. It used to be targeting, now creative is becoming the king, and I’m going to talk about this. Then I’m going to show you a powerful system, which I call Spy, Steal, and Deploy. We use it all the time on how to crush your competitors and scale efficiently. This works best for e-commerce brands.

Over the last three, three and a half years, I’ve been privileged to work with some great brands, like multi-million, multi-billion dollar companies even. These brands are huge media buyers. Some were spending about 2 million a month on Facebook. I started from spending $100 on Facebook to go to and manage and spend about $2, $3 million a month on Facebook. That’s what we’ve been doing, but some of these are e-commerce brands, mobile gaming. That’s half of my portfolio. E-commerce brands another half of my portfolio, but also SAAS businesses, Amazon brands. If we zoom into the e-commerce part of the clients I worked with, they span over these categories: supplements, beauty, health and wellness, fashion, clothing, different categories.

Really what’s happening right now on Facebook is they’re simplifying the way ads run so that the idea is to level the game field between the huge media buyers people who are spending between $1 to $3 million a month and people who probably have a $1000 monthly budget to spend. Facebook is trying to level the game field for everyone so that it gets easy for people, for anyone to get there and be successful without having the skills and crazy strategies that everybody’s teaching. There’s $1000, $2000 coaches you use to buy to run ads successfully. Right now, Facebook is trying to simplify that, so it’s all good news.

Creative is right now the main driver of performance. Over the last 12 months, what has happened on Facebook is machine learning has drastically improved. The algorithms at Facebook have shifted towards; they’re getting more efficient. Right now, you can only drive 50 conversions, between 50 and 100 conversions to Facebook without even doing too much targeting, segmentation on placements, all kinds of crazy strategies.

The only thing, guys, you are in control, like all of us have control of is creative. Creative, the images, the videos, everything that we saw before that, this is what you have control of.

The second phase is my favorite. Here we get to analyze their creative. Steal. Who is familiar with this here? A lot of people know. That’s the ad library. Ad library was recently released by Facebook when they were in Congress about all the privacy issues. They provided this ad library, available for everyone. You don’t even have to be spending on Facebook to have access to this. You see the URL down below. The ad library gives transparency to everyone to get. You can type in Facebook page; if you know your competitor, you can type in their page there. It will look something like this.

Deploy. How to test creative, find your winners while preserving your budget. So if you don’t learn anything from a test, you have wasted money. If you don’t know how to test efficiently and learn, you have wasted money. This is the only way when you’re wasting money when you’re testing. If you test the right way and you don’t produce winners, you’re not wasting money, you learn. You fail. You learn that something is not working so now you have more chances to get the winner with your next round of testing.

You find the winner from this variation, and then you keep testing the text. You keep testing different text once you find that winner. Then you already have a solid creative that are performing great for you. You can scale it, and then you repeat the entire cycle. If this here was so fast at the end, you can find this entire training on seller pro. I have six courses over there. The sixth course is coming next month. So take a picture of that, seller pro. You can access this entire training there in much more detail. You can start rolling from there.

Discover how to build a successful business with Amazon – FREE Training Series from Amazing.

Grow Your Amazon Business by Learning Sponsored Ad Shortcuts

In the latest Amazing SellerPro training course, Sponsored Ad Shortcuts: How to Use the ManageByStats Ad Manager to Save Time and Make More Money with Your Ads, you will learn how to make the most of the tools available on ManageByStats (MBS) Ad Manager – saving both time and money by cutting down on ad waste.

Instructed by Amazon Expert Shane Oglow, attendees will walk away from this course knowing MBS Tool layout and capabilities, the difference between the MBS Advertising Tool and the Seller Central Tool, how to improve use of keywords, and cut down on Ad waste.

Amazon Expert Shane Oglow

Prior to his success on Amazon, Shane Oglow found himself dissatisfied with his career in finance. Looking for a change of pace, he began selling on Amazon in 2013. His consistent and strategic effort brought him seven figure success within two years. He was invited to become a mentor for the students of Amazing Selling Machine and has since become an instructor. He continues to enjoy sharing his expertise to help thousands of Amazon sellers build successful businesses of their own.

Is this Amazon Seller Course for You?

This course is for anyone who has had difficulty understanding Amazon Pay Per Clicks and struggles to choose the best avenue to optimize advertising campaigns. In this course, Shane Oglow guides sellers on how to use the ManageByStats Advertising Tool on Amazon to boost your confidence, understand your data, and save time, and money.
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How to Drive Traffic to Amazon

Learn how to drive traffic to Amazon through content marketing. Jason Katzenback introduced Shane Oglow and Norm Farrar to explain how to maximize content to drive traffic and sales to your Amazon listing (while minimizing marketing efforts). They share the importance of maximizing a single piece of content, their step by step guide for maximizing content, and additional insights to make sure content is driving Amazon traffic and sales.

Included:
Amazon Content Marketing
Don’t Miss This! Brand Authority Workshop (Limited Timed Offer)

Maximizing Each Piece of Content
Step by Step Guide for Maximizing Amazon Content
Expert Content Maximizing Steps
Use Press Releases to Further Maximize Content
Tips for Using Influencers
Additional Content Marketing Tips
Discover the #1 Mistake Sellers Make That Destroy Their Marketing Momentum – Full Video Transcript

Don’t Miss This! Brand Authority Workshop (Limited Timed Offer)

Become a Brand Authority Magnet NOW! https://go.amazing.com/workshop/brand-authority

Continue reading “How to Drive Traffic to Amazon”

Easy-Peasy 5 Step Formula for Higher Sales on Amazon

 

Thousands of people use Amazon to sell products – and they should! Amazon is a trusted name and is one of, if not the, top online retailers. If you’ve been shying away from selling on Amazon because of the all the prep work involved, you are going to love this article!

The formula for getting higher sales on Amazon is simple:

  1. Create a great landing page.
  2. Install your Facebook pixel.
  3. Set up a compelling or irresistible offer.
  4. Set up an email system.
  5. Set up a Facebook ad directed to your target audience and give them a great offer that will convince them to give you their email address.

Landing Page Creation:

As any great marketer will tell you, the best way to sell a product is to create a simple, low distraction, to-the-point landing page. Landing pages convert extremely well, especially when paired with online advertising—particularly Facebook ads, which are designed to bring traffic to your landing page.

Facebook Pixel:

The Facebook pixel, when “trained” clearly on what you offer and whom you are trying to reach, will become a traffic-building engine for you. There are many advantages to using Facebook ads, but some of the best results come from:

  1. Using conversion ads to a specific page with a specific desired conversion action.
  2. Retargeting customers who did not buy but were interested.
  3. Creating audiences made up of those who engaged with your ad (i.e., people  who watched your product video, but did not buy).

The pixel will allow you to do all of this, and more. But, in order to use the pixel as described, you usually need to have your own website with the ability to install the pixel code to it. You then need to install standard events to the specific pages where actions are taking place, or at the very least, to the page where the action you want happens (i.e., the page that confirms someone has entered an email address).

Set Up An Offer:

Luckily, this part does not need to be complicated! People love deals. People associate coupons with good deals. Offer people a coupon in exchange for their email address.

**SECRET BONUS TIP** consider posting your coupon on coupon sites – most people don’t do this, and coupon sites have thousands of visitors. Plus, they are fantastic for SEO juice, as coupon sites are almost always very high authority ranking sites!!

Set Up Email Marketing Software

Again, this does not need to be complicated. Mailchimp is one of the largest, FREE, email marketing systems out there. You can get set up in seconds. You just want someplace to enter, store, and manage the email addresses you collect for later use. That way, even if they claim your coupon but choose not to use it, you have a way of reaching them again with other offers they might convert on.

Facebook Ad

Your Facebook ad should ideally be a conversion ad, using a video to showcase your product benefits, with some compelling content, and your URL in the ad. That’s it in a nutshell. If you are unsure of how to set up Facebook ads, please consider taking one of many fantastic courses, like the one linked below, available in the Amazing.com membership. It is designed specifically for making product sales online, and goes over how to set up and best use the pixel:

Facebook Ads for Online Product Sales: A Beginner’s Guide

PROBLEM:

What if you don’t have a website, or have a website but have no idea how to create a landing page or sales process? What if you don’t know how to best convince people to give their email address to you so you don’t lose them?

In order to find a simple solution, let’s look at a real life problem posted to me from one of my students.

SCENARIO:

The student was an FBA Amazon seller whose Facebook ads were not working well for him. He had no website or online presence, other than a Facebook business page. He was boosting posts through his Facebook business page, but getting very little results from them.

While the student was at least doing some things right by boosting posts, he was missing out on sales by missing some important techniques. Boosting posts is a great way to have posts seen and get engagement (likes, shares, etc.), but boosted posts do not allow for advanced targeting, retargeting, lookalike audience building, etc. and more options (like setting a conversion ad and specifying the conversion you are after). It basically does not allow the power of the pixel, which is how to best laser target and get Facebook to make your ads work amazingly for you.

One Solution:

Although there are advantages to the FBA process, as Amazon works hard to advertise and promote its products for you, the disadvantage is that the process is also the same for your competitors, so you cannot do much extra to stand out within Amazon itself.

A good way to stand out is to create your own brand through a website that you can bring people to. That means building out a website, consistently adding content to it, doing SEO, managing the site, ensuring website security, etc. It takes hours of work to build a website and have it ranking well so people can find it, but you can also install your pixel and standard event codes on your own website, and take advantage of the power of the Facebook pixel.

An Easier Solution:

Do all of the above, and get set up quickly, using a tool/system such as *AMZPromoter. This online tool will help you build your very own professional looking landing page (even without your own website) that allows you to install your own pixel onto it. The landing page offers people a coupon (which people love) and they simply leave their email address to get it. The system helps you to connect your email capture form to your preferred email software, like Mailchimp. AMZPromoter is very straightforward and easy to use, inexpensive, and looks very professional. You can be set up in minutes. It’s an option that can save you time and get you better results than simply boosting posts that link to your product on Amazon. The system should help you get more leads and ultimately sales!

Once your pixel is set up, you can then practice using Facebook to create custom audiences, retargeting ads, engagement targeting, etc. and start scaling up your Facebook ads even more so that you can sell more products. Give it a try and let me know what you think!

* AMZPromoter is just one system we found that allows sellers to easily set up an effective Facebook ads sales system to increase sales on Amazon. There are other systems out there that do the same thing—please comment on your results if you decide to try out AMZPromoter or a similar tool!

Tricia Belmonte is an Internet marketing specialist with over 17 years of marketing, senior management and business development experience. Her passion is helping motivated business owners become authority sites online.

Learn more about Tricia by visiting her Amazing.com instructor profile: https://www.amazing.com/instructor/143

Amazon Crowdsourcing – How to Crowdsource an Amazon Product Before Ordering Inventory

Crowdsourcing is a way to circumvent the typical business model of ordering inventory then selling it.  But why use crowdsourcing for Amazon products?

With crowdsourcing, Amazon sellers can conduct market research to see if a product idea is viable, bring in customer support and a following, as well as generate purchases—all before ordering any inventory. This removes a lot of the risk of starting your own physical product business selling on Amazon.

Using the techniques and tips shared by Adam Ackerman in this training, you can learn how to select products to sell, set your fundraising goals, market your product on sites like Kickstarter or Indiegogo, and bring money into a new or established business.

Contents:
Special Crowdsourcing Offer
Standard Business Model
What is Crowdsourcing?
Crowdsourcing Business Model
Amazon Crowdsourcing
Choosing a Product to Crowdsource

Crowdsourcing Tips
Setting a Crowdsourcing Goal

Matt Clark talks with Adam Ackerman about how to successfully utilize crowdsourcing to advance your Amazon business—without tying up operating cash flow in inventory order (especially before you know if the product idea will actually even sell). In the video, Ackerman, who has raised millions of dollars for various products, explains how to crowdsource using platforms like Kickstarter and Indiegogo.

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