The #1 Reason Your Product Is NOT Selling On Amazon (And How To Fix It)

Discover how to build a successful business with Amazon

People often come to us who are already selling on Amazon, and they can’t figure out why they can’t make any sales. They maybe did some marketing on Amazon, and they couldn’t figure out how to produce consistent sales. We’ve seen this time and time again, and the number one reason why people are struggling to generate sales on Amazon is that their listing is no good.

Your product page on Amazon is what we call the listing that page. If a seller is not getting consistent sales, it is usually because their listing page is terrible and then they’re trying to run ads, and they’re trying to send people their terrible page. And they don’t understand why nobody’s buying.

This is your store. This is what people come to 24 hours a day seven days a week every day of the month to buy your products. If your page or your virtual store on Amazon doesn’t look as good as it possibly can, then you’re missing out on sales every single day.

Yes, so you could take say this is the product you want to sell which is a makeup organizer pretty basic product. We’ve pulled it up on Alibaba which if you’re not familiar is just a supplier sourcing site where you can go out there find suppliers and buy inventory from, and they can create your brand and that kind of thing. So we found one over here. It costs about five dollars or less to get these.

We talk about the certain parts of the listing of the page you want to pay attention to. Number one is going to be your pictures. You want to pay attention to the title then the bullets. And then also to the description at the bottom. This seller has checked all those boxes, and it doesn’t take a lot of time to do that. It just takes a little bit of planning and a little bit of knowledge that you’re learning right now to create a great listing that others will want to purchase from.

One last little tip: if you’re wondering how could I compete with that product’s already got a good number of reviews? They’ve done an excellent job with their listing, but they haven’t done a great job with some of the other aspects. Their packaging isn’t that good, and this instructional manual was also not very good. It’s not even written in very good English, and it’s just not a great experience for people.

If you already sell on Amazon or you want to sell on Amazon and plan to in the future make sure that one of the first things you do whenever you start selling your product great high-quality product photos.

Do some lifestyle images. Look at some good examples on Amazon and then create the rest of your listing. The bullets and the description and the title; make sure all that’s done first before you start worrying about traffic on Amazon. Get the listing right first then worry about traffic and make everything way more efficient, and you’ll waste less money.

If you’re interested in selling your product on Amazon check out our free training series where we go over everything you need to know from not only why is Amazon the source that you want to start with but also how to find products how to source those products. More importantly, how to launch those products in front of millions of active buyers, take care and check out the free training series now.

How To Find A Supplier For Amazon FBA Private Label Products

CLICK HERE to discover how to build a successful business with Amazon – FREE Training Series

In this video, we’re going to show you just how easy it is to source products you can sell on Amazon.

I’m going to start with a site called Alibaba. In general, what you need to bear in mind is for products to go on or in your body we strongly recommend that you source those in the United States. And we’re going to show you how you can do both. In case you’ve got a product which you want to source in China. So you go to the Alibaba dot com site and then we’re going to type in eyelash Sarah. And then you hit the search button.

It’s going to bring up numerous results for us. But at this stage, as I said we’re looking for the USA and the great thing about Alibaba is it shows China and the USA. So what we need to do is go to the supplier location. And then check the box that says the United States. And automatically it’s going to bring up the search results, and you can see here we’ve got I think it was how many products we’re looking at 22 potential suppliers of this product.

While it’s a good source, there’s an alternative we can use to which is actually to use Google itself. So again it’s straightforward we’re going to type in eyelash serum, but this time we’re going to add a private label, and we’re going to put it the whole sentence inside quotes and then hit the return button.

And you can see here we’ve got 24 results so again we’ve got a lot more results to look at from even more suppliers.

Let me show them one little tip. As you can see we’ve already showed you how to do Alibaba but if you want when you’re searching Google and you do see the Alibaba results come up what you can do is just after you’ve put the term eyelash serum private label simply put the negative side of the minus sign and then the term Ali Baba dot com. When you hit enter again.

Now all of the Alibaba listings will be removed so you know that you’re looking at other list and that’s a super step especially for saving time when you’ve got a huge amount of results on the page.

Let me add that so you might be asking like well why wouldn’t I buy from the U.S. versus China. Well, there’s pros and cons now as Rich said. Usually when we see anything that we want to put on our skin or we want to ingest. We recommend that you shop in the US just because of stricter regulations. Now, something like this however if you did want to shop in China chances are you’re going to be able to get a much lower price for your order quantity, but that’s not the only thing that you want to look at because there’s also shipping time.

And that’s really how simple it is to find suppliers. You want to use multiple suppliers, and you want to contact them all these suppliers whether it’s on Alibaba or you find them on Google will have a contact us page or an email you can send to.

To me, it’s the two key things. Take your time and contact as many suppliers. You know you may think this is a pain doing this but as Jason says the more supplies you contact. The better results you’re going to get because you’re going to have a better idea of what the product really should cost you. But it’s really simple. But it’s time consuming take your time and do it right.

If you’re interested in selling your product on Amazon check out our free training series where we go over everything you need to know from not only why is Amazon the source that you want to start with but also how to find products how to source those products. More importantly, how to launch those products in front of millions of active buyers, take care and check out the free training series now.

How To Find The PERFECT Product To Sell On Amazon

Click Here To Discover How To Build A Successful Business With Amazon – FREE Training Series

Today we’re here to show you how to find the perfect product opportunity to sell you on Amazon and build your own business.

The first criteria that you want to look for and that we use in our businesses is to find a product that’s priced between 17 and 70 dollars. These seem to be the perfect sweet spot. We call it the Goldilocks principle because it means that if you find a product that’s going for less than 17 dollars you won’t make enough of a profit. But if you have a product that goes over 70 dollars, then it’s too expensive to get going in this business, and we want everyone to have this opportunity.

The next criteria we use is something called BSR which is bestsellers rank. And it’s simply Amazon’s way of ranking products by the amount of demand. So the products that have the lobbyists are in other words one have the most demand on Amazon.

Now the third criteria for how to find the perfect product to sell on Amazon is to find a product that’s also not too heavy, and we always recommend using products that are only five pounds or less. This right here Richard gets that for me. We’ve got that five pounds.

The fourth criteria is the number of reviews that a product has in general reviews give you an idea of the level of competition so you can have thousands of reviews then it’s a very competitive product. And again you’re going to struggle to compete with a product that’s already got two thousand reviews. So what we look for is any product has 1000 reviews or less. And again it’s really simple to find. It’s at the top of the page, but it’s also right here under product information. You can see it here. They’ve got an average rating of four point one, and they have 400 full customer reviews. So that’s well below our range you know of a thousand or less.

Now the last the fifth and final criteria is something that we call the ability to private label a product or be able to make this product your brand and to better illustrate that. Let’s pull up this lunchbox again. Now you may think that this is a proprietary design or this company came up with this lunchbox design on their own, but chances are there are hundreds if not thousands of other manufacturers are selling this same type of product right here. I’m going to try to open up like that. There’s no printing, no branding on the inside at all other than on the front label. They have put their logo right here. That is how they private label that’s made this product their own and almost any product on Amazon maybe other than something that’s patented or a product like a cell phone or

Finding the perfect product using the five criteria is the first step in building your own business.

There are other things you’ll need to do as well such as finding a supplier, getting those products shipped to Amazon, creating the perfect product listing and then launching that product. Click Here to get access to free training that covers all that and more!

How to Drive Traffic to Amazon

Learn how to drive traffic to Amazon through content marketing. Jason Katzenback introduced Shane Oglow and Norm Farrar to explain how to maximize content to drive traffic and sales to your Amazon listing (while minimizing marketing efforts). They share the importance of maximizing a single piece of content, their step by step guide for maximizing content, and additional insights to make sure content is driving Amazon traffic and sales.

Included:
Amazon Content Marketing
Don’t Miss This! Brand Authority Workshop (Limited Timed Offer)

Maximizing Each Piece of Content
Step by Step Guide for Maximizing Amazon Content
Expert Content Maximizing Steps
Use Press Releases to Further Maximize Content
Tips for Using Influencers
Additional Content Marketing Tips
Discover the #1 Mistake Sellers Make That Destroy Their Marketing Momentum – Full Video Transcript

Don’t Miss This! Brand Authority Workshop (Limited Timed Offer)

Become a Brand Authority Magnet NOW! https://go.amazing.com/workshop/brand-authority

Continue reading “How to Drive Traffic to Amazon”

How to Sell on Amazon, Step by Step

Danna joined the Amazing Selling Machine community a year ago to learn how to sell on Amazon, step by step. She has already hit $200k in sales. She built her Amazon business selling in the U.S market while living in Panama and working a full-time job. She shares her insider tips for testing product listings to rank on Amazon, reinvesting to grow the business quickly, launching a second product, and building a customer email list.

Includes:
What is Amazing Selling Machine?
Is the Amazing Selling Machine (ASM) Course Necessary?
Testing Product Listings to Rank on Amazon
Encountering Struggles and Never Giving Up
Reinvesting to Grow the Business Quickly
Amazing Selling Machine Helps Find Products in All Categories
Launching a Second Product
Building Your Customer List When Amazon Does Not Give Emails
Daily Routine – Business and Full Time Job
End Goal – Leave Full Time Job
$200K in Her New Business – Interview Transcript

During her interview with Mike McClary and Matt Clark, Danna explains how after finishing her Amazing Selling Machine training and launching her product, she began to see a couple of sales a day. Every day Danna worked to read and learn how the Amazon market operates, and within two months her products sales exploded. Inventory she thought would last a month ended up only lasting her a week. Continue reading “How to Sell on Amazon, Step by Step”