It can be difficult to know where to drop your advertising dollar. For an Amazon business, there is only one answer that is almost mandatory in order to succeed and that’s Amazon Sponsored Advertising. This is especially important for launching new products. Check out this Amazon PPC strategy guide on the best way to get started.
Let’s take a look at ten ways you can increase Amazon sales, traffic, and rankings. The really cool thing about these is that all these tactics are tactics that are working RIGHT NOW. They’re not old tactics that worked at one point and are no longer working.
Optimizing Amazon PPC campaigns is one of the most effective ways to increase your sales on Amazon. So what’s the secret to optimizing Amazon PPC campaigns? This might sound strange… but it’s actually the Pareto principle, aka the 80/20 rule, or the law of the vital few.
So if you were to ask me should you hire an agency? I would say first have you proven the funnel out yourself? Run the ads yourself and see if you’re producing consistent results. If not don’t hire an agency. Get that piece first otherwise you’re going to waste a lot of money.