Today we’re lucky to have one of the premier listing optimization experts, a good friend of mine as well. She’s helped thousands of people improve their listings and get better sales conversions on Amazon. She’s the owner and founder of private label profit and has also spoken at many online events and in person events, including SellerCon that we host here at amazing. So I want to welcome Karen Thomas to the podcast!
A lot of times overseas sellers are engaging in what are called Blackhat tactics to try and get people to change negative views to positive reviews. In our opinion Black hat is very short sighted and not recommended. In most cases, it’s kind of hoping that you don’t get caught so that you can make as much money as quickly as possible, not really worrying about the long-term. We’ve seen all the best results come from building a good, solid long-term business because where people are making a ton of money is building businesses that they can sell.
Today we’re going to talk about Amazon advertising. We want to talk about your different options here. This is such a fundamental part of selling on Amazon, especially today, because believe it or not, we saw the introduction of Amazon advertising.
Wouldn’t it be great if you could turn your entire Amazon advertising over to a completely automated software tool that created campaigns, added keywords, and improved performance for you? Well, that’s the promise of one of the most popular Amazon PPC tools, Quartile.