Spy, Steal & Deploy | A Powerful Approach To Grow And Scale Your Business On Facebook

Learn a powerful creative first approach for e-commerce brands to scale efficiently, maximize return on ad spend and scale on Facebook. Get up to date training and unbelievable Amazon selling resources for $1 for the first 30 days with SellerPro.

Spy, Steal and Deploy. I was expecting when I put this name here, Spy, Steal and Deploy, that system to see more Amazon people come here and fill out the room. Spy and Steal, we all like that. There’s nothing shady, nothing illegal about this system. It’s a powerful creative first approach, that’s what I will talk about today is a powerful creative first approach for e-commerce brands to scale efficiently, maximize return on ad spend. That’s the ROAS, return on ad spend and scale on Facebook.

The three main points, I want to cover today is what’s new with Facebook? What’s changing, and how you can take advantage of it, how all of us can take advantage of it. And then why creative has become the main driver of performance on Facebook. It used to be targeting, now creative is becoming the king, and I’m going to talk about this. Then I’m going to show you a powerful system, which I call Spy, Steal, and Deploy. We use it all the time on how to crush your competitors and scale efficiently. This works best for e-commerce brands.

Over the last three, three and a half years, I’ve been privileged to work with some great brands, like multi-million, multi-billion dollar companies even. These brands are huge media buyers. Some were spending about 2 million a month on Facebook. I started from spending $100 on Facebook to go to and manage and spend about $2, $3 million a month on Facebook. That’s what we’ve been doing, but some of these are e-commerce brands, mobile gaming. That’s half of my portfolio. E-commerce brands another half of my portfolio, but also SAAS businesses, Amazon brands. If we zoom into the e-commerce part of the clients I worked with, they span over these categories: supplements, beauty, health and wellness, fashion, clothing, different categories.

Really what’s happening right now on Facebook is they’re simplifying the way ads run so that the idea is to level the game field between the huge media buyers people who are spending between $1 to $3 million a month and people who probably have a $1000 monthly budget to spend. Facebook is trying to level the game field for everyone so that it gets easy for people, for anyone to get there and be successful without having the skills and crazy strategies that everybody’s teaching. There’s $1000, $2000 coaches you use to buy to run ads successfully. Right now, Facebook is trying to simplify that, so it’s all good news.

Creative is right now the main driver of performance. Over the last 12 months, what has happened on Facebook is machine learning has drastically improved. The algorithms at Facebook have shifted towards; they’re getting more efficient. Right now, you can only drive 50 conversions, between 50 and 100 conversions to Facebook without even doing too much targeting, segmentation on placements, all kinds of crazy strategies.

The only thing, guys, you are in control, like all of us have control of is creative. Creative, the images, the videos, everything that we saw before that, this is what you have control of.

The second phase is my favorite. Here we get to analyze their creative. Steal. Who is familiar with this here? A lot of people know. That’s the ad library. Ad library was recently released by Facebook when they were in Congress about all the privacy issues. They provided this ad library, available for everyone. You don’t even have to be spending on Facebook to have access to this. You see the URL down below. The ad library gives transparency to everyone to get. You can type in Facebook page; if you know your competitor, you can type in their page there. It will look something like this.

Deploy. How to test creative, find your winners while preserving your budget. So if you don’t learn anything from a test, you have wasted money. If you don’t know how to test efficiently and learn, you have wasted money. This is the only way when you’re wasting money when you’re testing. If you test the right way and you don’t produce winners, you’re not wasting money, you learn. You fail. You learn that something is not working so now you have more chances to get the winner with your next round of testing.

You find the winner from this variation, and then you keep testing the text. You keep testing different text once you find that winner. Then you already have a solid creative that are performing great for you. You can scale it, and then you repeat the entire cycle. If this here was so fast at the end, you can find this entire training on seller pro. I have six courses over there. The sixth course is coming next month. So take a picture of that, seller pro. You can access this entire training there in much more detail. You can start rolling from there.

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7 Tips To Be A Success With Amazon FBA

We’re going to reveal the seven biggest tips we feel will almost guarantee success with Amazon. Discover how to build a successful business with Amazon – FREE Training Series.

#1: You have to have some capital.

The lovely thing is with Amazon; you don’t need to have hundreds of thousands or tens of thousands. I know plenty of people who started with 700 bucks or something. Now we recommend more, and I think our golden rule we like to use is to have two and a half times the amount of capital you need. So if you put your first inventory order in, let’s say it costs 500 bucks, you want to have two and a half times that amount of capital to account for any contingencies.

#2: You have to have time.

You have to spend a consistent amount, as much as possible. We recommend at least an hour a day if possible, but if you can’t do that, if you find every few days you can only fit in a couple of hours, that’s fine,

Also, you want to be focused during that time. Shut off all your distractions, shut off your phone, don’t be on Facebook, all those kind of things. Focus on growing your business during that time, because you will find the black hole of time happens, and if you only have an hour, it goes by quick, so make sure you’re focusing it as much as possible. Alright, number three.

#3: One product at a time.

It’s probably the best advice we can give, and we get that question all the time, because people are eager, and I get it, I get it. You want to ensure your greatest chance of success, but that is actually by doing one step at a time and one product at a time so that you do things properly. If you’re trying to do five products at the same time when you’re still learning the ropes, trying to figure out all the stuff there is to learn on Amazon; you’re probably going to do five products quite poorly, unfortunately.

#4: Make sure your product’s in demand, and don’t get sucked into following a passion.

Just because you’re really passionate about a product, you really think oh my goodness, this product is going to be the best seller in the world, if you go on Amazon and you see nobody else is even buying a product like that, you can’t find any products like that, don’t start with a product like that.

#5: Marketing.

We know Facebook ads and all these social media platforms, any advertising, is always evolving and changing, and you have to recognize that it’s going to be part of your life. In the old days, we could find products, throw them up on Amazon, and they would do well. Does that still happen? Sure, but it’s an anomaly, I wouldn’t expect that.

#6: Know your math.

I’m talking about knowing your profit, your return on investment, your inventory cost, your shipping cost, and learn to use spreadsheets. Learn to use just basic free ones, like Google Spreadsheet where you learn your math. So vital, the people that succeed on Amazon, they know their numbers.

#7: Mindset.

If you don’t have the right attitude, don’t expect good results. We’ve talked about this before. When we both started these businesses, we’re doing other things, and we’re just squeaking the time, but we had that right mindset. We knew we weren’t going to fail because we were going to put the right effort and the right attitude towards it, and you have to ignore what other people say.

If you want to learn more strategies, more tips, more things to be able to help you grow your Amazon business, check out our free training course at AmazingSellingMachine.com.

Amazon FBA: 3 Questions To Answer BEFORE Selling Multiple Products

Should you focus on one product or try selling multiple projects on Amazon FBA? Discover how to build a successful business with Amazon – FREE Training Series.

We’re going to teach you exactly why focusing on more than one product at a time could be deadly for your business and the three questions you want to ask yourself to know if you can handle selling more than one product at a time.

#1: Are you a beginner, or are you an established seller?

Because if you’re a beginner, you know, your priority is to learn Amazon. There’s a lot of things that come when you’re learning the platform, you’re trying to understand how Amazon works, all the tools Amazon has, and you will find that it’s overwhelming at first. You start missing things and, you know, there’s a lot of terms of services with Amazon as well that you have to be on top of, so if you’re trying to learn this as a beginner, starting with more than one product? That’s a considerable risk.

You need to understand what it is you’re learning, and your priority is getting your product up and selling, and once you get it selling and start to get it established, well, then you get to another level.

It’s a relatively simple business model. Especially with Amazon FBA, they make things so much easier, they take a lot of the equation, versus in the old days, pre Amazon FBA, and you need to give yourself the time to learn these things and adjust and learn the ropes, and that’s why you start with one product, to learn the ropes. Once you start getting better then you can do all kinds of crazy stuff, but until then keep it simple.

#2: What are your budget and capital?

Because you don’t want to tie everything up, because then you have no room for marketing, and the other end of that is inventory, because what happens if you run out of inventory?

Bad things happen, your rankings plummet, and it’s harder to get back to where you were, so you lose traction, it’s like one step forward, two steps backward.

Another thing to think about too is if you’re brand new you’re going to do your best to estimate things like shipping. You’re going to do your best to estimate packaging and all those little things that go into making your listing, photos; you name it. So it’s best to give yourselves a little bit of padding.

#3: How much time do you truly have to focus on this?

Because time is money, time is a resource, you’ve got the money resource, and you’ve got the time resource. Some people have more time than money; some people have more money than time. Chances are if you’re starting this business, you’re probably someone that has a little bit of time, you’re probably working a job trying to get something going, you know, and we all did that.

I remember, what I used to have to do is I’d wait until my family was in bed and then I’d get back up out of bed and work a couple of hours. You try to get that time in there, and you need to be as focused during that time as possible. You want to make sure you shut off all distractions. And if you’re sitting there trying to manage multiple products while trying to learn the new platform, trying to set up marketing for different products, trying to do all of these things, and it’s divided over multiple products, you’re not going to be effective.

If you wanna learn more about selling on Amazon, we have an excellent course for you, free training at AmazingSellingMachine.com

Amazon Product Research: How To (EASILY) Find A Winning Product To Sell On Amazon

We found this product on Amazon in just a few minutes. And this product sells about seventy-six thousand dollars a month right now.

The first step in Amazon Product Research is to jump over to Google and search Amazon Best Sellers. What you can do to start is start digging do these subcategories. And so we’ll click on one of these categories cell phone accessories, for example where we found this then we can go to accessories then car accessories and maybe we’ll stop there.

There are only five things you need to look for when you’re looking for a great product opportunity on Amazon. The first one is the price we wanted to be somewhere between 17 and 70 dollars too low you won’t make enough money too much. It’ll cost too much in your first set of inventory.

The second criteria then are the BSR are bestsellers rank. And that’s how well a product is selling on Amazon. The lower, the better it sells, the higher, the worse it sells. And we like that sweet spot of 400 to 6000 in BSR.

The third criteria, then, would be the weight of the product. We recommend products are only five pounds or less.

The fourth criteria are going to be the number of reviews you find on a product. Our criteria are trying to look for products that have less than 1000 reviews.

Then the fifth criteria is simply making sure that you can build a brand around this product. You can own the brand, and we call that private label potential.

As you can see here, multiple products meet these criteria — this one at the top. We’ve already pulled it up. But this one does about six hundred thousand dollars. And so when you look at a product like this, this is how we initially find opportunities, and this is how we found this one.

We teach people how to optimize our listing. You can check out some other videos on our YouTube channel that’ll show you more about that. These photos are not great. They have a lot of room for improvement. Their bullets aren’t that great. Their title could probably use some work. They have less than 400 reviews, but they’re crushing it.

This one sells for around twenty-nine or thirty dollars thirty-nine dollars. You might think that it’s going to really expensive to get going with this product that your inventory order is going to cost you a lot of money was Matt’s going to film right now the dollar investment to get going for even a product like this is very reasonable.

This is kind of product you could put your brand on then all of sudden you’re one of the products that are ranking over here you’re one of the products that are producing all these sales. And so that is how you tap into that opportunity on Amazon. You know they’re doing hundreds of billions of dollars a year now in revenue, and there are tens of thousands of products out there that you can go out there and sell in the U.S. and some of Amazon’s international platforms.

So this is the first few steps of this business finding a good opportunity than finding a supplier so you can create your brand, which is a critical part of this whole thing. Don’t go out there sell somebody else’s brand. That’s how I started in e-commerce and quickly got away from it fortunately and started selling my brands, and that’s the model Mike’s use to do very well and all the other people that we’ve taught so absolutely want to sell your brand.

This is one product that we found in a matter of a few minutes, and there are thousands of products you can find just as quickly as we did if you want to follow the same system that we’ve used to build our businesses here for sure.

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How Much Money Do You REALLY Need To Start Selling On Amazon?

There’s a huge misconception that it takes a lot of capital to start selling on Amazon. Discover how to build a successful business with Amazon – FREE Training Series.

How Much Money Do You Really Need To Start Selling On Amazon?

We have two products that we’re going to show you that can both be sourced for as little as $500, and they do crazy amounts of sales on Amazon.

One of the things that I love about Amazon is that it allows you to start wherever your budget is. Now, we never recommend starting with too big of a budget because when you’re just getting started, you want to reduce the amount of risk as possible. But you can get started with as little as only a few hundred dollars up to as many thousand as you want. It’s just going to depend on how much research you do looking for those products that’ll give you that minimum order quantity.

Let’s talk first about this stethoscope right here. This product sells for about $25 on Amazon, but it does almost a million dollars in sales a year.

Even though it’s selling for 25 and doing over a million dollars a year in revenue, the cost to source this product and buy it yourself: $1.30. They sell it for 25.

The challenge with this is a lot of people look at this, and they wonder, where are you going to find these products? How are you going to source these products? It’s so easy, you use sources like Alibaba, and you can source these products so quickly, start communicating with the manufacturers right away.

For under $500 guaranteed you can get started, well, with both of these products. But a top-selling product that sells over a million dollars a year, getting started for under 500 bucks.

This product, the Finishing Touch Flawless Brows is selling for $20, and you can source this for less than $2. And this product is making almost $1.4 million a year on Amazon.

When we’re talking about getting the suppliers and paying less than $500, there’s not a lot of expenses on top of that. So, when you’re working with the manufacturer, they’ll work with you to be able to create the packaging, to be able to create all the branding, and then you pay, it’s usually about $1 per unit to be able to get it shipped into Amazon’s warehouses. So, really, under $5 you’ve got this product in stock at Amazon that you’re selling for 20, $25 a unit.

Almost every supplier that you’ll find on Alibaba will have some predesigned templates for you. They’ll ask you for your brand name. They’ll go over some options with colors.

Using a product like this, you look at, they have very nice packaging. You don’t need to start with that much detailed packaging. You can begin very plain vanilla, get your product up and selling. Make sure that the consumers want it, that it starts selling.

Another great thing about these, you can quickly build another brand out of it. So, this is one beauty product. There are probably hundreds of other beauty products you could source, maybe from the same supplier. Same thing with any medical equipment. It’s so easy to grow and scale your brand once you’ve picked that first product. But you have to get started to make it happen.

We have a free training series where you can learn the in and outs of being able to find products to sell on Amazon. It’s a six-part training series where we talk about not only why Amazon is such a great opportunity, but also how to find the products to sell, how to find the products, the sourcing, the manufacturers to source those products, and, more importantly, how to launch your product to millions of buying customers on Amazon.

If you want to get started today and learn how to start selling on Amazon, all you need to do is click the link below this video and get immediate access to our training.