Ever had an idea for an app?
You?ve told your friends…they love it.
You told your co-workers…they think you?re going to be the next Uber.
You?ve even taken the time to sketch out the screens on a napkin (which you kept because it will be a great story for your TechCrunch interview in a few years).
Now it?s time to do this one small research exercise that will dramatically increase your chances of this taking off.
After creating over 1,500 apps and seeing thousands more in the app community, I can safely say that doing this one simple process will save you more time and money than anything else.
It?s a quick 3-step system that we call ?IASMR? – Internal App Store Market Research and it helps ANYONE take an idea and turn it into a real app business in a matter of minutes.
Here?s how you get started:
Step 1: Go into iTunes (or Google Play if you?re an Android user) and select the category that your app will be in. For example, let?s say your app is going to be the most epic guitar tuner app – you?d probably select the Music category.
You?ll see a list of Top Paid, Top Free and Top Grossing Apps. Click on Top Paid Apps.
Step 2: Now that you?re in the Top Paid apps section of your category, scroll down to the 51st ranked app. We?re going to start here to filter out all the super popular apps that get huge marketing budgets and get some REAL data 🙂
Look through the grid of apps (ranked 51-200) and spot 5 apps that are as close to the app you want to build. It?s okay if nothing is exactly like your app idea – you?re simply looking for similar apps.
Specifically, you?re looking for apps with similar functionality to the app you?re going to build. In our guitar tuner example, we might select a few apps that have guitar tuner functions in them already:
NOTE: If you can?t find any apps that are similar to your app functionality, type in a keyword to the search box that would match the functions. Then follow this same process with the results (i.e. I would type in ?guitar tuner? into the search box if no apps came up that were similar in the top charts.)
Step 3: Click on one of those apps and then click on the ?Ratings and Reviews? tab. Select ?All Reviews? and then sort by ?Most Critical.?
Scroll down until you reach the 2-star reviews. Then start reading everything that is 2-star or 3-star review!
Create a spreadsheet and write down the key suggestions or complaints from each 2-star or 3-star review. You?ll start to see something magical happen?.
People are telling you EXACTLY what they want in an app! 1-star reviews are usually just negative and 4-5 star reviews aren?t constructive…but the 2-3 star reviews have gold in them.
Repeat this process for each app and fill out your spreadsheet.
Now you have a laundry list of potential ways to make your app idea a real business, all of which came straight from your ideal customer avatar.
This simple process is the #1 way to hit the market with a product that people will pay for and enjoy because you?re using their feedback!
It works extremely well and can help take any app idea from a concept to a real, tangible product in a matter of minutes.
Now it?s your turn.
What?s your app idea?
P.S…Stay tuned for something special coming soon!
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.