Should you focus on one product or try selling multiple projects on Amazon FBA? Discover how to build a successful business with Amazon – FREE Training Series.
We’re going to teach you exactly why focusing on more than one product at a time could be deadly for your business and the three questions you want to ask yourself to know if you can handle selling more than one product at a time. If you want to sell multiple products Amazon FBA, you need to ask yourself these three questions first!
Here are the 3 questions you should ask yourself if you want to sell multiple products on Amazon FBA:
#1: Are you a beginner, or are you an established seller?
Because if you’re a beginner, you know, your priority is to learn Amazon. There’s a lot of things that come when you’re learning the platform, you’re trying to understand how Amazon works, all the tools Amazon has, and you will find that it’s overwhelming at first. You start missing things and, you know, there’s a lot of terms of services with Amazon as well that you have to be on top of, so if you’re trying to learn this as a beginner, starting with more than one product? That’s a considerable risk.
You need to understand what it is you’re learning, and your priority is getting your product up and selling, and once you get it selling and start to get it established, well, then you get to another level.
It’s a relatively simple business model. Especially with Amazon FBA, they make things so much easier, they take a lot of the equation, versus in the old days, pre Amazon FBA, and you need to give yourself the time to learn these things and adjust and learn the ropes, and that’s why you start with one product, to learn the ropes. Once you start getting better then you can do all kinds of crazy stuff, but until then keep it simple.
#2: What are your budget and capital?
Because you don’t want to tie everything up, because then you have no room for marketing, and the other end of that is inventory, because what happens if you run out of inventory?
Bad things happen, your rankings plummet, and it’s harder to get back to where you were, so you lose traction, it’s like one step forward, two steps backward.
Another thing to think about too is if you’re brand new you’re going to do your best to estimate things like shipping. You’re going to do your best to estimate packaging and all those little things that go into making your listing, photos; you name it. So it’s best to give yourselves a little bit of padding.
#3: How much time do you truly have to focus on this?
Because time is money, time is a resource, you’ve got the money resource, and you’ve got the time resource. Some people have more time than money; some people have more money than time. Chances are if you’re starting this business, you’re probably someone that has a little bit of time, you’re probably working a job trying to get something going, you know, and we all did that.
I remember, what I used to have to do is I’d wait until my family was in bed and then I’d get back up out of bed and work a couple of hours. You try to get that time in there, and you need to be as focused during that time as possible. You want to make sure you shut off all distractions. And if you’re sitting there trying to manage multiple products while trying to learn the new platform, trying to set up marketing for different products, trying to do all of these things, and it’s divided over multiple products, you’re not going to be effective.
If you wanna learn more about selling on Amazon, we have an excellent FREE course for you, free training at AmazingSellingMachine.com
Matt Clark is the Chairman and Co-Founder of Amazing.com, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and Entrepreneur.com.