Whether you’re talking to them through email, WeChat, Alibaba, or if you’re going to visit them in China yourself, you really want to be asking the right questions, because the quality of your questions really determine the quality of your results. So you want to be asking them, and really paint the picture in your head of who it is you’re working with.
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So it’s the intersection of being credible, being relevant and being unique, is where you want to best position your brand. Let that be the guiding force that drives all of your product marketing, your websites, your social media and even the culture of your company as you start to grow and build this into a bigger business.
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