All currently existing unicorn businesses have one thing in common: They excel at understanding what their customer wants. Think of Google, Meta, Stripe, Airtable, Reddit, Shopify, and Netflix. These businesses get it and capitalize on the wants of their customers.  More books than you can read in a lifetime have been written on understanding customers’ wants. From The Four Steps To Epiphany by Steve Blank…

Now, scaling a business … that’s where the magic happens. This is what takes a six-figure brand to the seven-figure level. And this is when your revenue outpaces cost. So instead of putting in $1 and getting out $3, you get $5 … and then $10 … and it keeps going up. But scaling is hard to do and it all comes down to timing. Scale too soon and you build a business on a rocky foundation. Don’t scale soon enough, and you leave $$$ on the table. So let’s get into the top three signs your Amazon FBA business is ready to reach new heights.

CTR is one of the best-kept secrets of the mysterious Amazon algorithm. Where Amazon is willing to share data from sessions to conversion rates to BSR to click shares to...