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A $300,000 watch tells you whether it's day or night.
Swiss watchmaker Romain Jerome has launched the "Day and Night" watch, which tells you whether it is, well, day or night. And nothing else.
“When you ask people what is the ultimate luxury, 80 percent answer ‘time’. Then when you look at other studies, 67 percent don’t look at their watch to tell what time it is,” says the company's CEO.
“With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”
Assembled out of steel recovered from the Titanic, there is no doubt that the Day&Night watch is unique. And sold out within 48 hours of its launch.